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BRAND GUIDELINES 2

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“Gћajnuna lil min hu fil-bżonn”


This document should be used as a reference when applying DiD’s identity, for correctness and maintain its consistency on different media.


Brand Logo Resources Black and White Preview Logo Elements Logo Specifications Minimum Sizes Logo Clearance NOT ACCEPTED Variations Our Say Tagline Placement and Sizing Tagline Colouring

LOGO

3 4 5 6 7 8 9

TAGLINE

11 12 13

COLOUR SCHEME

Colour Scheme Specifications Colour Usage NOT/ACCEPTED Variations BLACK NOT ACCEPTED Multi Color Logo Version White Preview Solid Colour Preview 2 Colour Preview Logo on PHOTOGRAPHY Brand Typeface LogoType Specifications

15 16 17 18 19 20 21 22 23

TYPEFACE

25 26

Notice and Contacts 27 Notes 28


About DiD ‘DiD’ is a shorthand for ‘Daqqa t’iD’. DiD Foundation was created to help people in need. DiD offers varied support and each different case will be investigated. For more information or if you need help make contact with us, we are ready to give a helping hand. Our Objectives Our main objective is to be able to help every case presented to us, especially cases involving large funds. Our Aims Our aim is simple - create a smile to anyone going through difficult times. Attributes Fresh and Bright


LOGO


Brand Logo Resources

3


This page is for preview only (see Colour Scheme Pg: 18)


Fingers

Thumb

Hand Palm (Formed from the letter ‘D’)

5


Logo Specifications

3.65

4.50

MAIN Logo Symbol

8.62 1.50 3.25

4.40

Brand Name

Clearance

Finger Sizes

Changes

Main Colour

Secondary Colour

Widths / Heights

Background

The logo is formed primarily from two hands and a person which is represented by the letter ‘i’ The logo can be used as shown on Pg:3 or together with our Tagline (see Tagline Pg:12) For colour please refer to Pg:15

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Minimum Sizes

25mm 70.9px Font size: 10pt with Typeface

10mm 28px without Typeface

10mm 28px Hand Symbol

16px Favicon

With the typeface minimum (Print and Screen) height: 25mm Without the typeface minimum (Print and Screen) height: 10mm Use the ‘Hand Symbol’ for smaller sizes and minimal amount of space. Print minimum size: 10mm Web or Screen minimum size: 16px (Favicon)

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Logo Clearance

BORDER: Text or other artwork is prohibited inside this area CLEARANCE SPACE CLEARANCE DIAMETER SOURCE

8


NOT ACCEPTABLE logo variations LogoType placed on Sides or Top

Pinch

Rotate

Perspective

Unpropotional Scale

Skew

LogoType Only

Reflect LogoType

Symbol/s merged with LogoType

You cannot make use any of these logos or make any other modification to the original logo without the proper and legal permission of DiD Foundation.

Symbols without fingers Modify

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TAGLINE


Tagline

“Gћa

“Gћajnuna lil min hu fil-bżonn”

Our Tagline is straight forward. DiD Foundation was created to help those who are in need. The Tagline is unique and cannot be changed without the permission of DiD Foundation Refer to Pg:12 for sizing and placement. Refer to Pg:13 on colour application.

11


“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

n hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

ACCEPTABLE NOT ACCEPTABLE

Preferred options

”nnożb-lif uh nim lil anunjaћG“

“Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn”

n”

żon

in lil m una

l-b hu fi

ajn

“Gћ

The Tagline Placement must be according to the accepted layout. Preferably the tagline must be placed on the sides or at the bottom of the logo.

“Gћajnuna lil min hu fil-bżonn”

=

The Tagline Font Size must be equal or almost near to the LogoType Size

12


“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

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COLOUR SCHEME


Colour Scheme

PRINT CMYK

65

3 0

PRINT CMYK DiD

3

RGB

R:114

DiD

Sky Blue

16 20 16 0

Grey

90%

0%

RGB

R:201

G:188

G:200

B:229

B:201

HEX

HEX

#C9C8C9

#72BCE5

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Colour Usage

Pure Red should be avoided.

Light Colours should have a darker background colour.

The main colour scheme should be given first preference. The colour should be changed to compliment the rest of the design.

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Colour Mix

Colour Switch

Use the main logo as a reference for Tints (grey) and Shades (blue)

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BLACK NOT ACCEPTED

PURE BLACK is banned! No black is to be used in any situation

18


Multi Colour


Use solid white on direct Photography and add a Drop Shadow to enhance the logo appearance.


TYPEFACE


Brand Typeface

Verdana AaBbCcDd0123

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Regular

AaBbĊċDd0123 ABĊDEFĠGGħHĦIIEJKLMNOPQRSTUVWXYŻZ abċdefġggħhħiiejklmnopqrstuvwxżz 1234567890 !?"#$%&'()*+,./:;<=>?@[\]£®©™´“”€

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Font: Verdana Weight: Bold This size: 12pt

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It is prohibited to make any changes to this document without the proper and legal permission of DiD Foundation.

Charles Saliba Mob.: 99 02 68 27 eMail: daqqatid@gmail.com Facebook: facebook.com/didfoundation G+: DiD Foundation Postal Address: 375, triq San Ä uĹźepp, Santa Venera


Š 2013 - 2014 All rights reserved.


DiD Foundation Brand Guidelines