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COMMUNICATING THE FUTURE. NOW.


ABOUT US.


WHAT WE DO? CREATING RELEVANCE.


THE SWANS. •  •  •  •  • 

Founded in January 2015 as a collaborative agency for content in the digital an real space 6 permanent employees, 8 freelancers Wide range of collaborateurs from the arts as well as programming and consulting Senior Advisor and specialist in Crisis Communications: Bernd Bauer, former Head of Communications at Bertelsmann Awarded with multiple PR-awards


BRANDS DON‘T JUST COMPETE WITH BRANDS. THEY COMPETE WITH LIFE ITSELF.


„Marketing has entered the postadvertising age. The new age’s defining feature is this: The only messages anyone will see and hear are the messages they choose to see and hear.“

NEW WORLD. NEW CONTENT. Communications in the digital and postadvertising age.

Kirk Cheyfitz


OUR COMPETENCES. STRATEGY

Positioning Strategy CampaignStrategy

CONTENT MARKETING

CORPORATE PUBLISHING

LIVE MARKETING

Websites

Press Relations

Publications

PR-Consulting

OOH-Campaigns

Branded Journalism

Content-Hub

MEDIA RELATIONS

Social Influencer Relations Social Media Campaigns

Live-Marketing and Events


STRATEGY POSITIONING

MESSAGES

CONTENT GENERATION

CONTENT MARKETING

EVALUATION

TOPICS

CONCEPT

External Comm. Internal Comm.

CampaignImplementation

Media- / Influencer Rel. Ansprache

Earned Media

Special Interest Groups

Owned Media

Performance Evaluation

Stakeholder Relations

Paid Media

Return on Investment


SOME REFERENCES.


HAMBURG@WORK NORTH GERMANY‘S BIGGEST AND MOST INFLUENCIAL DIGITAL NETWORK.

Lead Agency since 2016

Strategy Content Marketing Influencer Relations Concept and Roll Out of this year’s 20th anniversary with the “Future Summit 2017” Website-Develpment Client: Hamburg@work

Hamburg@work Hamburg‘s Digital Innovation Cluster

www.medianet.hamburg


ÜBERMUT PROJECT PROMOTING GERMANY‘S CREATIVE INDUSTRIES IN 10 CITIES WORLDWIDE

Lead Agency since 2017

B

M

U

R

A

G

H

Strategy and international Roll-Out International Media Relations Influencer Relations Live Marketing Social Advertising

B

E

R

L

I

N

Client: VisitBerlin Hamburg Marketing GmbH Funded by the German Foreign Office


SYMPHONIKER HAMBURG HAMBURG‘S „THINKING ORCHESTRA“ IN RESIDENCE AT THE LAEISZHALLE

Lead Agency for MusikImPuls audience development campaign since 2015 Strategy Media Relations Influencer Relations Live Marketing Advertising

Awarded with 3 PR-Awards Client: Symphoniker Hamburg, Sonderförderung des BKM


ASHURST LLP LEADING INTERNATIONAL LAW FIRM

Media Relations since 2016 Media Relations and Personality PR in DACH-Region in accordance with German and U.K. comms departments. Client: Ashurst Germany

MEDIA COVERAGE AMONG OTHERS:


AFFORDABLE ART FAIR HAMBURG (AAF) Lead Agency Communications since 2015 / 2012 Strategy Media Relations for Germany Influencer Relations

Yearly turnout: Approx: 80 Print-Articles, 200 OnlineClippings and 10 TV-Broadcasts Most successful AAF within Ramsay Group, 18.000 visitors in 4 days Client: Ramsay Fairs


FROM OUR CLIENT LIST.


NEUES. DENKEN. Kontakt: Dr. Anna Schwan Geschäftsführende Inhaberin

E as@schwan-communications.com T +49 {0}40.466.372.95 St. Benedictstr. 34 20149 Hamburg www.schwan-communications.com

Agenturprofil Schwan Communications  
Agenturprofil Schwan Communications  
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