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Southern Interscholastic Press Association • USC School of Journalism and Mass Communications • November 2011 • Issue 1

Endowment Match Day: Nov. 14 Put 12:01 a.m., Monday, Nov. 14 on your electronic device or calendar. If you go to bed early, set your alarm for midnight. Your quick action will mean that for every $30 you donate, $40 will be added to the SIPA Endowment by the Central Carolina Community Foundation. The Northwest Guilford HS maximum donation is $100, and newspaper adviser, Melanie Huynh-Duc, helps a student it must be made online with a in journalism. The SIPA credit card. Endowment Fund supports Once the CCCF has met its the JEA Mentoring Program, daily match of $3,333, no other in which Huynh-Duc was a donations will be matched that participant. day. “This is a good deal,” Mary Inglis, SIPA chairperson and Wellington HS (Fla.) adviser, said. “We and two other organization are competing for the matching funds on Nov. 14, so I plan to have my computer ready and will make my online donation at 12:01 a.m..” Here’s how to do it: 1 – Go to or go directly to Give now: (then skip step 2) 2 – Click on “Give Now” located in the upper right hand of the page. 3 – Under Please apply my gift to the following: Choose A Specific Fund 4 – A Fund Name box will appear. Type in Southern Interscholastic Press Association. 5 – Select a donation amount or choose “other” and type in an amount. 6 – Provide your contact information. Pay attention to the required fields. 7 – I would like my gift to be made (fill in if donation is in honor or memory of someone.) This is not a required field. 8 – Billing Information: : Fill in all three lines. (Credit Card # – no spaces are needed between numbers, CW—3 digit number on back of the card and Expiration date) Visa, MasterCard and American Express credit cards will be accepted. 9 – Click Make a Donation and your gift will be processed. 10 – You will receive an email (at the email address you provided in the contact information area) verifying your gift.

About the SIPA Endowment The SIPA Endowment was created in 1994 and has grown to $140,000. It is managed by the Central Carolina Community Foundation, which handles investments for 42 other agency endowment funds. “Investments are handled by Vanguard, the only client-owned mutual fund company in the world, delivering exceptional value to a single set of owners,” Jo Bull, chief operating officer, said. Both SIPA and the CCCF are nonprofit organizations. SIPA gets a check each year to help with convention programming and speaker expenses, scholarships and support for advisers in the Southern region with mentors through the JEA mentor program. “Teaching is transformative and good teachers never stop learning,” Sandy Woodcock, NAA Foundation, said. “Proof of that is SIPA’s investment in mentoring.” Northwest Guilford HS’s (Greensboro, N.C.) newspaper, advised by Melanie Huynh-Duc, a former mentee of Martha Rothwell, is an NSPA Pacemaker finalist this year, and Northwest student, Matt Shears, is SIPA president. The silent and live auction at the convention support the Endowment as do other activities such as the used book sale and penny wars. Other ways to support the Endowment include lifetime memberships for $500, donations in honor of advisers and other living individuals and memorials in memory of a loved one. Former Dean A. Scroggins urged the SIPA Executive Committee to create its Endowment. He used to say, “One of these days there’s going to be a snow storm on day one of the convention. Since SIPA gets most of its operating money from the convention, that would be a disaster. An endowment will ensure the stability of the organization.” Mary Inglis made the first donation to the Endowment in memory of her father. Martha Rothwell and Beth Dickey serve as co-chairs, and other members of the Endowment Committee are Sylvia Daughtry Brown, Marilyn Chapman, Chris Floore, Inglis, Kay Phillips and Jane Speidel.



Issue 1 November 2011

Staffs need to have ‘an element of fun’ Last night John Inglis and I attended a 60th birthday party and lived to tell about it. The theme was Casino Night, and the house was awash with lights, two Mary Inglis chandeliers in the covered pool SIPA Chairperson area, 10 gaming tables, girls in high headdress feathers, a lavish food buffet, photographers, dealers, Las Vegas nightclub-style crooners accompanied by real musical instruments. An outfit out of Ft. Lauderdale puts on these evenings, where each person gets a card and is given a certain number of chips at the tables. When ready to cash chips out, guests can trade them for raffle tickets which are drawn for guest prizes at the end of the night. This was not a fundraiser. This was a FUN raiser. And don’t worry about where the host and hostess slept after their 300 + guests finally left. They have two houses. High energy was in the air. Invitees were anywhere from ages 25 to 75. (60-year-olds have children who could be in their 40s.) Everyone was dressed to kill, and the main objective was fun. There was one guy there whom we shall call “Albert”(not his real name.) Albert was gloomy and doomy. Albert has always been a dour sort, getting by, having problems, complaining about the system. Albert is now retired, and a more miserable retiree you will not find. Our publications require truth and honest practice, but many times we forget that they should be fun, too. My editor-in-chief this year is factoring back in the fun on our


staff. She has color-coded deadlines. Our first deadline is “red.” All staff are required to wear red, and we will party on red food. It took a while, but the fun factor is catching on. We like being there, and we like being in our decorated yearbook room, with gummy pumpkins on the glass windows, upright scarecrows on the Dell computers, fall flowers on the Macs, an original hand-painted birthday board and the inspirational watercolorpainted sayings, like, “Don’t forget to be awesome!” Energy comes from within. Energize Mary Poppins said it best: “In the staff. Do every job that’s to be done, there is an element of fun. You something find the fun and snap! The job’s completely a game!” crazy. Energize your staff. Do Include something completely crazy. everyone. Include everyone. Do a CokePepsi-Ginger Ale-Sprite blindfold taste contest. Have everyone bring in a secret gift and draw a number every day for a daily prize. It’s easy to be the “Albert” on staff and find things wrong with any and everything the staff tries to do. But just as this column was easier to write in the aftermath of the Casino Night birthday, so will your publication exude the energy and life that comes with that infusion of fun that is the necessary opposite of the grim realities that face us daily.

November 2011, Issue 1

Southern Interscholastic Press Association • University of South Carolina • School of Journalism and Mass Communications • Columbia, SC 29208 Phone: 803.777.6284 • Fax: 803.777.4103 • Email: • Website: Director Carol Pardun Executive Director Karen Flowers Scholastic Press Manager Leslie Dennis Accents Designer Leslie Dennis Office assistants Kelsey D’Amico Jenna Eckel Ashley Gardner Rebecca Piner

Executive Committee: Chair: Mary Inglis, Wellington HS, Fla. • Vice chair: Amy Medlock-Greene, Dutch Fork HS, S.C. Secretary: Jenny Proctor, Lugoff-Elgin HS, S.C. • Past chair: Christie Gold, Hillsborough County Schools, Fla. President: Matt Shears, Northwest Guilford HS, N.C. • Vice president: Lizzie Doyle, Lee County HS, Ga. Members-at-large: Morgan Holton, Dutch Fork HS, S.C., and Emma Kissane, Clarke Central HS, Ga. Appointed Members: Meredith Cummings, ASPA, Ala. • Joe Dennis, GSPA, Ga. • Cynthia Ferguson, Oxford HS, Miss. Beth Fitts, MSPA, Miss. • Brenda Gorsuch, West Henderson HS, N.C. • Coni Grebel, Lee County HS, Ga. Monica Hill, NCSMA, N.C. • Valerie Kibler, Harrisonburg HS, Va. • Stella McCombs, Stratford HS, S.C. Mark Murray, Arlington ISD, Texas • Susan Newell, Northridge HS, Ala. Jake Palenske, NCompass Media, Texas • David Ragsdale, Clarke Central HS, Ga. Chris Waugaman, Prince George HS, Va. • Bradley Wilson, N.C. Endowment Committee: Chairs: Beth Dickey, S.C., & Martha Rothwell, N.C. • Marilyn Chapman, S.C. • Sylvia Daughtry-Brown, Ga. Chris Floore, Ga. • Mary Inglis, Fla. • Kay Phillips, N.C. • Jane Speidel, Fla.

Issue 1 November 2011


‘A win-win situation’


Mentor program helps young advisers, provides outlet for retirees A student in my where they can share those strengths with other advisers, sophomore English class learn from the strengths of others and find support and impressed me with her friendships. As the mentees work diligently, the mentors talent for writing and her flavor their days with fun and laughter. personality for leadership. Mentors provide the tools to smooth the rough spots Martha Rothwell As she looked for an and enhance the fun times. Ultimately as mentors, our JEA Mentor (N.C.) & elective for her junior year, job is to help them find personal success in the journalism SIPA Endowment co-chair I strongly urged her to try classroom and experience the power of the press. journalism. After working Just as teachers help students find their niche in as a staff writer her junior year and then an editor-injournalism, mentors escort their mentees into the world of chief her senior year, she graduated and journalism. Mentors, as former moved on to major in journalism at the advisers, once showed students University of North Carolina at Chapel the world of journalism and Hill. Her first job after graduation was to now they share that world with work at a public relationships firm where mentees. Mentors introduce Through funds from the she headed the Krispy Kreme account. mentees to a course of study, a She will quickly tell you she would profession, a love, we hope, a SIPA Endowment, SIPA never have considered journalism as an passion. is proud to support the elective in high school, a major in college All things mentors hope JEA Mentoring Program or a first job had she not been encouraged the mentees will pass along to by sponsoring mentors in to take journalism. She had fun, found students. Alabama, North Carolina personal success, made lifelong friends We hope retiring advisers will and experienced the power of the press. consider mentoring as a way and South Carolina. Today, journalism is not just her job but a to continue their involvement passion. in journalism education and Mentors affect mentees in the same as a way to help a beginning way journalism teachers affect their students. After adviser find the excitement and rewards of advising. beginning journalism advisers are assigned to advise the Help scholastic journalism continue to thrive through JEA journalism classes not by their own choice. They do not mentoring. recognize their talent and ability to lead students to become If you are a beginning adviser, contact your JEA state successful, passionate journalists, nor do they know how director or your state scholastic press association director much fun and rewarding the world of journalism is. for information on how you can benefit from the JEA Mentors can introduce their mentees to the world of mentoring program. scholastic journalism. As mentors, our job is to spotlight Don’t you love it when you are on the winning side of a the advisers’ talents and abilities and open doors to venues win-win situation?

Fostering the Future

Congratulations to the following SIPA members! NSPA Pacemaker finalists Newspaper The Southerner, Henry W. Grady HS (Ga.) Panther Pride, Midlothian HS (Texas) Northwest Horizons, Northwest Guilford HS (N.C.) Wingspan, West Henderson HS (N.C.) Newsmagazine The Odyssey, Clarke Central HS (Ga.)

Dow Jones News Fund Adviser Awards Distinguished Adviser Susan Colyer, Southside HS (Ark.) Erin Coggins, Sparkman HS (Ala.) Chris Waugaman, Prince George HS (Va.)



Issue 1 November 2011

Convention offers classes, entertainment, contests Three days. Seventy-two hours. Over 4,300 minutes of courage and connection. But the numbers Emma Kissane don’t just stop there: SIPA Member-at-large over 70 classes taught by high school advisers and professional journalists; two keynote speakers; dozens of on-the-spot entry competitions; a plethora of Quiz Bowl questions; more regional awards than you can count. And just in case that’s not enough, plan to come in a little early for Connect Four – four pre-convention hours of intensive hands-on journalism learning. Hours of classes can be at your fingertips in Columbia, S.C. at the Southern Interscholastic Press Association covention March 2-4 – in addition, of course, to some a old-fashioned SIPA ice cream social, dance party and talent show fun. Those who have attended before know there is nothing better than the energy created by hundreds of high school journalists from across the region. Once again we’ll gather for a long weekend of connecting ideas and learning from the experts whose shoes we hope to fill in the future. Your SIPA officers – Matt, Lizzie, Morgan and I – not only hope you attend, we want you to find the courage to immerse yourselves in each hour and connect with the best the world of scholastic journalism has to offer. Classes will cover a multitude of journalistic topics such as the interview tips that will bring articles from successful to successfully innovative and engaging computer design skills that will bring your publication from drab and cluttered to eye-catching and sensible. Make sure you connect classes that fit your job description, but also have the courage to try at least one class out of your comfort zone. Start planning your strategy with your staff now: how can you make the most of this opportunity to connect with the best? How can you step it up and bring your publications to a whole new level of excellence? How can we all draw on the courage of the great journalists who have gone before us and channel that into the energy of scholastic journalism today? It all begins with finding the Courage to Connect.

sipa’s got talent registration form **Please email this information to** School _________________________________________________ Adviser’s name __________________________________________ City, State ___________________________________________ Please circle one:

Individual Act

Staff Act

Individual name and grade ______________________________ OR Number of Participants in Staff Group __________ Name of Act and Description _____________________________ __________________________________________________________ ________________________________________________________ What do you need from us? (mic, speakers, etc.) __________ __________________________________________________________ *Please fill out a separate form for each act. Staffs are not limited to one individual act. All acts must be limited to three minutes. Bring any props and costumes for the act. SIPA is NOT liable for any theft, lost or damaged items, so please be careful and thoughtful of what you bring. Please make sure your act is school appropriate!

Issue 1 November 2011



courage t

SIPA 2012


magazine • newsprint • online • photography • video • yearbook

Get ready for March 2; get ready to have the Courage to Connect Everybody has a story. We hear it so often in journalism Lizzie Doyle circles that SIPA Student Vice President it has almost become a cliché. What we don’t always hear, however, is how the story teller fits into the picture. What happens to the story itself relies on us. Whether the story will live on for posterity or die like yesterday’s headline depends on the messenger. The storyteller. The guy with the worn-down pencil, the disheveled notepad, the head full of html codes and open-ended questions. Today’s stories rely on us – the journalists. That’s pretty frightening. It can be scary to wear the hats of gatekeeper, watchdog and wordsmith all at once. Scarier still is the realization that journalism’s history has always been battle-filled – from courtroom battles for First Amendment rights to more literal battles as reporters write and soldiers fight, side by side in the Middle East. Truly it seems as if regardless of the number of hats they must wear, journalists today need a double dose of courage under each hat. Courage. Enter SIPA’s 2012 spring conference. A three-day booster shot immersed in scholastic journalism, centered around the Courage to Connect. When your student officers – Matt, Emma, Morgan and I – were given the challenge of coming up with a theme for this year’s conference, we struggled to tie together journalism’s rich history with its ever-changing present and promising future, its

proven print and broadcast platforms yearbook, an online presence or any with newer networking venues. combination therein, joining us at the We also wanted to help individual March convention promises to foster reporters affirm their connections your Courage to Connect. with their own staffs and at the same Every aspect of planning – time, with a larger circle of scholastic including theme, speakers and journalists across the South. And we curriculum choices – has been studentwanted to recognize the importance generated and has happened with you of media convergence in a world of in mind. At this point, the only thing instant gratification. missing is your commitment to be But most of all, we wanted to there. voice the elephant in the newsroom It may seem like a lifetime away, – the fact that while those outside but the festivities are actually just the newsroom door may or may not around the corner. realize it, it takes great courage to be So connect with your inner journalist. courage-keeper and make sure your Courage to break the story that staff is represented. administrators won’t like. Courage to For those who are truly courageous, place your work under public scrutiny. consider running for a student office. Courage to There’s grow open nothing ears, watchful like a little eyes and extra jolt of thicker skin. leadership Courage to to help send the story connect Friday night’s keynote speaker: back again and you to the Steve Johnson, again until it’s bigger good enough. picture freelance multimedia journalist Courage to behind SIPA: go beyond networking, who-whatan Go to the convention website for where-whenawareness updates and information: why-how of new age and so-what media, a journalism chance to to reveal real work side world wonders. by side with Courage to know that the the South’s most renown collection of newsroom today is not the newsroom educators in scholastic journalism. of yesterday and to rejoice in the new Meanwhile, remember everybody opportunities that brings. Courage truly does have a story, cliché or not. to grow from reporter to journalist. But those who tell the story best are Courage to be the storyteller who the ones who have looked deep within makes the story live on. and found the Courage to Connect. Whether your staff collaborates See you March 2. Oh, and be sure to over a broadcast, a printed pack your courage. newsmagazine or newspaper, a

SIPA Convention 2012 March 2-4



Issue 1 November 2011

SIPA Convention and CJI Planning List If you plan ahead and provide a payment plan, you & your staff can be attend SIPA’s annual convention March 2-4, 2012, and/or SIPA’s summer workshop, the Carolina Journalism Institute, June 13-17, 2012. USE THE FOLLOWING TO HELP YOU PLAN. TOTAL COSTS: SIPA Convention • Room for TWO nights: $293.04 (includes tax)/4 per room = $73.26

• Convention Registration = $75 (students); $85 (advisers); $0 (advisers with 10+ students/guest speakers & judges)

• Carry-in contests and on-site competitions are extra.

Transportation = $ _______________ Misc expenses = $ _______________ Total cost per student to attend SIPA convention = $148.26 (not including transportation and contests/competitions) CJI

• Room for FOUR nights: 4 students per room=$120 ($30 per night); 3 per room=$160; 2 per room=$225; single room=$425 • CJI Registration = $225 (earlybird) • Lab fee for design and video classes is $25 extra.

Transportation = $ _______________ Misc expenses = $ _______________ Total cost per student to attend CJI = $345 (in quad occupancy & not including transportation, food and lab fee) COST FOR ONE STUDENT TO ATTEND SIPA & CJI (not including transportation, miscellaneous expenses and contest/lab fees) = $493.26 PAYMENT PLAN – Set up a payment plan with a deposit, after you adjust for transportation and other costs, so students can pay throughout the school year instead of one large sum. If a student comes to both SIPA and CJI and has a six-month payment plan, he/she will pay less than $100 a month!


Issue 1 November 2011


Mail-In Contest Made Easy postmark deadline: Dec. 5 • open to all publication types entry form and information available at

SIPA offers a mail-in writing contest with more than 25 categories for members. Entries must be published between Dec. 1, 2010 and Nov. 30, 2011. Each individual staff that enters the contest must be a SIPA member. So if the school newspaper is a SIPA member and that same school’s yearbook wants to enter in the mail-in contest, the yearbook must join SIPA as well. Memberships are by publications not by school or adviser. Entries are limited to one student per category, but unlimited per staff and publication. So Jane Doe from the Columbia HS newspaper can only enter the Sports Story category once, but other Columbia HS newspaper staff members can enter the Sports Story category as well. Jane Doe can also enter other categories. Jane just can’t submit two stories in one category. The cost of this contest is $5 per entry or 11 for $50. Entries will not be returned to the school. Awards will be presented during the closing ceremony Sunday morning at the SIPA Convention, and first place winners will be posted online after the convention. Below is a description of each of the categories broken down by publication type: broadcast script writing, literary magazine, newspaper, photo cutlines and yearbook. Email Leslie Dennis at with any questions.

Mail-In Contest Categories (for a more detailed description of each category, go online to Broadcast Script Writing The script should be complete in directions for audio, video and timing. Students may enter their scripts in one of the following categories: • Academic Script • News Script • PSA Script • Sports Script Literary Magazine • Drama • Poetry • Prose Fiction and Narrative • Prose Non-fiction Newspaper • Editorial Column • Entertainment/Feature Column • Feature Story • News Feature • News Story • Personality Feature • Reviews

• • • •

Sports Story Sports Column Sports Feature Staff Editorial

Photo Cutlines Students must submit a photograph printed in their publication and the cutline. Cutlines need to be at least two sentences in length. Winners will be selected based on only on the written cutline- not on the visual photograph. • Feature Cutlines • News Cutlines • Sports Cutlines Yearbook • Academics Copy • Advertising/Community Copy • Group Copy • People Copy • Sports Copy • Student Life Copy • Theme Copy

Southern Interscholastic Press Association University of South Carolina School of Journalism and Mass Communications Columbia, SC 29208

carol na ournalism


June 13-17, 2012 Columbia, S.C. University of South Carolina School of Journalism & Mass Comm. 803.777.6284 •

a sipa summer workshop


November 2011 - SIPA newsletter