Page 1

CALIFORNIA STATE POLYTECHNIC UNIVERSITY UNIVERSITY, POMONA TUESDAY, FEBRUARY 3, 2009

VOL. LXIV NO. 14

Shorthand deserves a backhand DANIEL UCKO Editor-In-Chief In an attempt to abbreviate the lexicon of attention deficit Americans even more, PepsiCo has re-branded its product lineup to appeal to the language habits of our lazy, instant access generation. Athletes will now be drinking “G” instead of Gatorade and snowboarders will now be downing “Mtn Dew” instead of Mountain Dew. Americans are lazy, we know that. But really? Mtn Dew? How do you even pronounce that? Are they trying to market to 12-year-olds? And is Gatorade really such a hassle to say or look at? I understand the need for a company to refresh its image, but the term “G,” which generally stands for gangster, has been out for years. The move is getting a lot of attention, as Gatorade controls around 80 percent of the sports beverage market. But gone is the historical association with the University of Florida Gators, where the drink was invented and also received its name from. Are we such a hurried people that we can’t communicate with real worlds anymore? Even the Bible has been translated into SMS Language, the slang used for communication over mobile phones, instant messaging or social networking. Yeah, you heard me, the Bible. The most translated book in history can be texted to your

Christopher Sloan/Poly Post

Hula dancer Nani Edgar joins Grammy-winning musician Daniel Ho during a reception at the Recital Hall honoring the tenth anniversary of the late Michi Weglyn’s passing. Weglyn and her husband are benefactors to a multicultural endowment at Cal Poly.

Activist Weglyn honored through music and dance SARAH KAMITI Staff Writer

T

hree-time Grammy Award winner Daniel Ho performed at the Recital Hall Thursday night in an event remembering Michi Nishiura Weglyn. Weglyn is the endowed chair of multicultural studies and was known as the Rosa Parks of the Japanese American Redress Movement. She was also a prominent author, artist and costume designer. Cal Poly celebrated and embraced the 10th anniversary of her passing; Weglyn died in 1999 at the age of 72. A fundraising event was held in the Bronco Student Center’s Ursa Minor to raise money for scholarships supporting students who work or study in the area of social justice and peace. “Social justice is important, it’s not just an academic exercise in trying to make people feel good,” said guest speaker Dr. Franklin Odo, a founding director of the Asian Pacific American Program at the

Smithsonian Institution. Following the fundraiser, Nani Edgar danced the Hula as Ho led a performance with Randy Drake and bassist Steve Billman. Ho has won three Grammys as a producer and slack key guitarist in the Best Hawaiian Music Album category. Ho is an established musician, producer and composer. He also owns his own music company. Ho’s humor and Hawaiian music entertained attendees and donors in celebration of the anniversary. The middle-aged audience relaxed to Edgar’s dances while soft, but upbeat melodies were lifted from the sound of drums, guitar and piano. “It was awesome, his musical creativity and different styles [combined] into one show,” said Sarah Cabayan, a second-year biology student. He engaged the audience with laughter ,stemming from his comedic and outgoing personality. His softspoken, harmonic voice and with various instrumentplaying skills created a diverse concert. “He blended genres: Hawaiian music, blues, al-

ternative rock, jazz; just about everything into the show,” said David Amaral, a first-year history student. Weglyn is praised for her literary work called “Years of Infamy: The Untold Story of America’s Concentration Camps” which describes the horrifying ordeal of thousands of Japanese American sent to internment camps during World War II. Reactions to the book resulted in an apology by the president and compensation to the survivors in 1988. Michi and Walter Weglyn promote the social justice and interdisciplinary peace among racial and ethnic minorities. “Social justice is more important with the change in Washington,” said guest speaker Phil Tajitsu Nash, CEO of Nash Interactive, Inc. The private life of Michi Weglyn was a mystery to many people. The events allowed participants to gain a considerable amount of insight into her life and the path that led her to address social issues. Reach Sarah Kamiti at news@thepolypost.com

See BACKHAND, p. 2

Student connection to ASI remains limited despite Outreach EDWARD FILLINGER News Editor Representatives of Associate Students, Inc. continued to fight student apathy during ASI’s Outreach Tour Thursday, an open forum in the quad Thursday. The event, which encouraged a dialogue between students and their student leaders was, aimed to increase understanding about ASI and student fees. Student leaders from each college were able to connect with students on a more per-

sonal basis. “It’s funny, the last couple of people I talked to didn’t even know where the [ASI] office was at,” said Jessica Gordon, senator for the College of Agriculture. Gordon said one of the main struggles she and other ASI leaders experience is that students don’t know or care what their elected leaders do for them. “We have to give them a reason to care, they don’t have a reason to care right now,” said Gordon. The familiarity with ASI and

Vagina Monologues start Thursday See p. 4

its purpose is often a dividing line between involved students and the uninvolved. Shelly Bruce, president of Black Student Union and a third-year gender, ethnic and multicultural studies student, said she has not always been aware of ASI’s role. “I think this is really great, because last year I didn’t know who my senators were what they did,” said Bruce. “I really appreciate that they are out here to let us know rather than just being an entity of school that takes our money.” Bruce said because Cal

Poly students are so apathetic, and are wondering why they should care, it becomes easy for students to be less involved because most of them are commuters and often have jobs and other priorities while attending college. While ASI representatives spent the hour connecting with students, some believe U-hour is not the best time for an outreach. “It needs to be at different times, because there are probably a lot of students that are Dani Murtagh/Poly Post here at night, that don’t know Students Edgardo Gomez and Ian Birkeland speak to Senator-

See OUTREACH, p. 2 at-Large Enrique Cantt at the ASI Outreach Tour Thursday.

inside: Lady Broncos keep winning See p. 7 www.thepolypost.com

Super Bowl in the way of commercials See p. 9


2 TUESDAY, February 3, 2009

THE

POLY POST

www.thepolypost.com

Forum to battle stereotypes among communities MARK ARRANZ Staff Writer In an effort to see past the he media’s stereotypes of bothh ethnic and Greek organizations, Greek Council and MultiCultural Council are joining forces to hostt “Worlds Collide,” an in-teractive forum to be held ld tomorrow at 7 p.m. in Ursa Major. Organized by both councils’ cils’ executive boards, the joint collaboration seeks to bring the two councils together by sharing the spotlight, embracing their similarities while at the same time appreciating each others’ differences. “Both councils ultimately want the same things,” said Stephanie Wong, a third-year international business and marketing student and vice president of External Affairs for the

G r e e k Council. “[We want to] inspire others and make the community better.” The event will be open to all Cal Poly students regardless of any affiliation. Audience members will be encouraged to ask questions and comment on the various topics covered. Both organizations selected topics for discussion that

gether, [but] ended up being an event where Greeks were put on trial for things they might not have done,” said Nick Spagnola, a fourth-year political science and English student. This time around, the two councils worked together on the script for the event to ensure the questions did not favor one community over the other. “In the past, we have had riffs within the communities, [but] open communication fostered more understanding,” said Robert Cole, the chair of MultiCultural Council and a fifth-year communication and political science student. MultiCultural Council consists of over 25 cultural, religious, and social identity clubs that constitute the second largest student population, the Greek community being the first.

would clarify their th aims and beliefs. Whether steWh reotypes hinder reot their the advancement within m the commut nity is also a topic for discussion. The talk show fors mat includes m hosts asking hos questions to a questi panel of guest speakg ers and members from both Greek and MultiCultural communities. The forum is the second joint effort of its kind in two years, the first being “Greeks Revealed” held in April of 2007. “[Greeks Revealed] was supposed to be an event that brought the two councils to-

Backhand

Greek Council is made up of and motivated to strive for a 27 local and nationwide Greek full and accurate understandletter organizations, as well as ing of each other. The event will also include four sub-councils, an all-Greek special performances honor society, and an all-Greek by the alcohol awareness organiwareness th Lambda Theta Alpha zation. Thet S o r o r If successful, this colssful, ity Ballet laborative i Folkorico, effort beF and tween the an food and beverages two comwill be munities may provided. spark more re “I just interactionn want people and joint nt peo to have a lot of fun efforts beefu with it,” said Wong tween the Wong. “We want smaller crowd involvement, in organi[and] a collaborative and collabo zations educational workshop.” wor within the he councils. Organizers hope that both populations and non-affiliated students will walk away from Reach Mark Arranz at the event more knowledgeable n e w s @ t h e p o l y p o s t . c o m

Outreach

continued from p. 1

continued from p. 1

phone, so you can praise your inbox after reading, “4 God so luvd da world.” All 31,173 verses can be downloaded from the Bible Society in Australia, among other organizations. Google it if you don’t believe me. English professors have been complaining for years that the art of language has been lost, and with new words being shortened every day, it’s no wonder. It’s gotten to the point where a new language has been invented. SMS language is also known as Textese, chatspeak, txt, txtspk, txtk, texting language or txt talk. The language doesn’t follow the proper rules of English grammar, and punctuation and capitalization are pretty much ignored. Teens have been texting “brb,” “omg,” “btw,” “lol,” or “l8er” for years, at first to make the 160-character limit of their

cell phone provider. But now its appearing in speech and academia. Our schools may need to do a better job telling the younguns that this is just not acceptable outside of the digital domain. One study even shows that the SMS is faster to write, but takes longer to read. Everyone seems to be cutting corners to get their message out faster, bolder and louder. While there are benefits to this ideology on the marketing side, the move is only depreciating our culture’s intellect and, not to mention, our ability to spell. We’ve been abbreviating for a long time, however, and there are acronyms to represent nearly every phrase we don’t have time to say. Sure, some make sense. But it’s getting out of control. The AFC and NFC just faced off in an NFL broadcast on NBC, and the kids are playing GTA on PS3s. Their parents

DISTURBING THE PEACE JAN. 27, 3:00 p.m. Male suspect in lot C reported throwing something at female Disposition: Report taken

DISTURBING THE PEACE JAN. 26, 11:03 a.m. Subject harassing students, yelling at them as they walk by Bldg 15 and 35 Disposition: Unable to locate SUSPICIOUS ACTIVITY JAN. 26, 8:23 a.m. Strange e-mails being sent to the College of Agriculture Disposition: Report taken

SUSPICIOUS ACTIVITY JAN. 24, 6:30 a.m. Male at University Village going through trash can Disposition: Info received

PROPERTY DAMAGE JAN. 24, 10:11 a.m. Stop sign knocked down on Red Gum Lane Disposition: Info received

MISCHIEF JAN. 22, 11:01 a.m. College of Arts: Vandalism reported on office door and suspect tore down posters outside of office Disposition: Report taken

Illustration by Brandon Tan/Poly Post

Major corporations are oversimplifying by shortening names and logos to reach an attention deficit generation. CMYK, export each page as an EPS, distill them to PDF, and send them over an FTP. So I’m left wondering, WTF?

fork over taxes to the IRS, to prevent the FBI and CIA from hunting them down, but watch out – too obscene and the FCC won’t let it air on TV. Even at the newspaper, we convert our RGB JPEGs to

Reach Daniel Ucko at editorinchief@thepolypost.com

what is going on. Maybe spread it out a little,” said Katie Dunlop, a third-year environmental biology student. Other students believed that the outreach was a good idea, it just needed a different approach. “It would be good if they could be more personal, it just seems like they are out there, for presentation,” said Janae Wagner, a fourth-year international business and marketing student. Wagner said although the representatives connected with the students, the passing out of flyers wasn’t an effective techinque. “Realistically, from a student stand point, I think it is just information. They pass out these flyers, but no one is going to read it,” said Wagner. In a message to the student body, ASI President Jeff Weintraub explained the importance

HARASSMENT JAN. 26, 2:45 p.m. Subject in lobby reported receiving harassing phone calls and e-mails Disposition: Report Taken

pe

r e e s s a a e e TT TTrrivia 1. Which line is longer?

COUNTERFEIT MONEY JAN. 22, 2:16 p.m. Foundation offices reported fake $5.00 Disposition: Report taken

MALICIOUS MISCHIEF JAN. 21, 10:20 p.m. Report of female at University Union walking when subject threw a bottle and struck her in the head. Disposition: Gone on arrival WELFARE CHECK JAN. 22, 9:28 a.m. University Village, roommates have not heard from subject since Monday Disposition: Cancelled assignment

ser tri via

READ ON. thepolypost.com

Today’s puzzle brought to you by :

THE

2. Arrow tip to arrow tip, which gap is wider?

Bronco Bookstore

P

OL

3. Is the top of the lamp the same width as the top of the base?

Reach Edward Fillinger at news@thepolypost.com

MEDICAL ASSIST JAN. 21, 12:42 p.m. Female thrown from horse, possible broken ribs, conscious and breathing Disposition: Report taken

a i v i r t e T aiase DRUG OFFENSES JAN. 26, 9:24 p.m. Subjects reported heading behind Manor house on “420 bench” Disposition: Unable to locate

of the flyers and the information presented on them. “A lot of officials tell us it’s not going to be fun next year, cause of budget cuts,” said Weintraub. “You pay money to areas you may not know about.” Nearly 40 percent of the ASI fees account for staff and facility costs, while 15 percent is used for programming within ASI BEAT. The outreach was the first public opportunity for students to connect with their student leaders. “The first one is always the hardest,” said Lera Zelenskaya, senator for the Collins College. “If we at least do it yearly or quarterly, it will really help [the students] become more informed and involved.”

4. Are the lines horizontal and vertical?

iv

Y POS

T

Read On.

3801 W. Temple Ave. Building 66 Pomona, CA 91768 909-869-3274

Killer CSU pricing for CPP students on select Microsoft & Adobe Software.

* First 5 people to bring the correct answers to the Poly Post Marketing Office located in Building 1, Room 210-D, win a FREE $10 giftcard * Winners are limited to 2 prizes per quarter.


3 TUESDAY, February 3, 2009

THE

POLY POST

www.thepolypost.com

News in Brief Campus Internet attacked Thursday

Societal views limit benefits EDWARD FILLINGER News Editor Having sex before marriage can carry multiple controversies. While the act is seen as mature, the gossip that surrounds it lends the question: who benefits from sex more: men or women? Men and women obviously have different views of sex – like everything else in life – but also have specific roles. To their peers, girls are labeled “sluts” when they sleep around, while guys are just plain cool if they have a lot of sex. Guys are categorized as confused little animals just after sex, and women are only emotionally attached. I can’t seem to think which one is worse. Instead of people scrutinizing you, society would support you in your decisions. Keeping it strictly to significant others, if you are going to have sex before marriage, it is realistic to say that you will probably have three or more partners by the time you find “the one.” At what point does it become promiscuous? When is it safe to say you have had too many partners or you have become too social? I don’t believe all these perceptions are true, but I wonder how these have been carried on for so long if they aren’t valid to some degree. If we as a generation have the ability to find the benefit of sex before marriage, why then are the perceptions from others towards our choices so negative? They must be judging us too critically, I suppose.

Christopher Sloan/Poly Post

U.S. credit card companies are considering placing a chip in the cell phones to provide for a more convenient way for consumers to make purchases on their cards.

Japan swipes ahead of U.S. with credit card phones KATHERINE BURNSIDE Copy Editor

Cell phones used to only receive and answer calls, but then manufacturers added email, texting, cameras, music players and everything else imaginable. In Japan, cell phones have also become credit cards courtesy of Japanese carrier NTT DoCoMo (DCM). The concept is that consumers are able to purchase items just by waving their cell phone over a reader. Proximity is crucial: in order to make a purchase the cell phone must be within a few centimeters of the reader. According to a New York Times article, cell phones in Japan are equipped with short-range technology called Near Field Communication (N.F.C.), which enables the phone to “talk” to the reader. “New technology is always good,” said Ashley Cheney, a third-year chemical engineering student. “I guess if they’re pretty sound with their security stuff then I guess I would probably consider it.” The Japanese technology is so advanced that it can store several different “virtual cards” on a phone, and users can select an account through an application. Account information can be stored into the phone or on a SIM or microSD card. Consumers will be charged a separate fee when charging credit to their phones. The feature has been available in Japan for five years and To get personal with undergone positive trials in the Ed, write to him at U.S., but students on campus s e x u a l . e d v i c e @ g m a i l . c o m are weary of the security is-

sues. “I think that it would be great for students because we are always in a rush, but at the same time I feel that there could be big problems in the sense that, it’s very frequent that we misplace our phones, forget it and therefore [it can] contribute to identity theft,” said Carlos Chavez, a graduate student. Last year, DCM nudged its way into the cell phone industry with its handsets that doubled as debit cards allowing consumers to conveniently pay for small purchases at liquor stores and vending machines. “This is a completely new sector for DoMoCo and is part of our aim to move into areas where we are not so dependent on communication usage,” said DoMoCo’s Chief Executive Masao Nakamura during an announcement for the product. Many students are concerned that if the technology were placed in cell phones, identity theft would increase because the devices are easily lost or stolen. “I would be worried that it would be an easy access to come [and] get a hold of my phone, and then if I were to lose my phone then I would be worried that someone were to pick it up and use my credit card. So I feel like the security purposes would be not great,” said Cheney. Credit card companies assure that security will be of utmost importance and if the cell phone were to be lost, users could call the bank to disable the account just like with credit cards. “Like the gasoline swipe

passes you’re just swiping in front of a machine and go. There’s no person checking your picture to make sure that’s you,” said David Hofferber, a fifth-year manufacturing engineering student. “Maybe if they had it with a finger pad where you put your finger [on it] and it switches it on and then you can spend.” The Mobil Speedpass and Paypass from MasterCard are two of the companies utilizing the swipe technology in America. In the United States, credit card conglomerates are pushing for the technology to attract new customers and increase consumer purchasing ease. Unfortunately, the swipeable cell phone credit card will not be made available here for another couple of years. Several different corporations would like to receive the revenue and no one wants to share. For such a payment system to work here in the states, cell phone carriers and manufacturers, retailers and financial institutions must all work together to incorporate some kind of “middle man” that can be trusted to do business fairly between each contributor. “At the end of the day, the question is, ‘who pays whom and how much,” said Gerhard Romen, director for corporate business development at Nokia, in a New York Times interview. “The carriers and the banks need to get their act together on payment.”

Reach Katherine Burnside at copyeditor@thepolypost.com

The campus Internet connection was down for about three hours Thursday, due to an external network denial of service attack. The attack, which prevented users from going online between 4:15 p.m. to 7:00 p.m. came from China and France, and was stopped by the I&IT staff, according to Albert Arboleda, I&IT information security officer. These types of attacks are common but are usually blocked by the university’s firewall.

“They were targeting a particular student’s PC in the village,” said Arboleda. There was no data lost in the attack, just a temporary disruption of service. Arboleda said that I&IT is continuing to look into the attack. “We’re still sort of analyzing the data, and trying to figure out how we can prevent these sort of attacks in the future,” said Arboleda.

-Marilyn Mejia

Business chapter hosts Google speaker Cal Poly Pomona alumnus and Google Inc. designer Prakash Chandran will speak to students Thursday during the Executive Speakers Series, organized by the College of Business Administration Alumni Chapter. The presentation will be held the Kellogg West Conference Center at 6:30 p.m. Chandran graduated from Cal Poly in 2004 with a degree in technology and op-

erations management. At Google, Chandran helps ensure the quality of easy to use programs like Google Calendar and Gmail. The event is organized for current CBA students and alumni to meet in an educational environment. Tickets for the presentation are $15 for students, $30 for Alumni Association members and $40 for the general public.

Debra Brum, I & IT vice president, retires Vice President for Instructional & Informational Technology Debra Brum recently announced her retirement after 27 years of service at Cal Poly Pomona. Brum was responsible for the university’s Web site and security technology. During her years at Cal Poly, Brum worked as the associate provost, associate vice president for Faculty Affairs, co-chair of the University Council of Chairs,

0”

12”

0”

12”

0”

18”

0”

88”

0”

48”

and also taught computer science and mathematics. Brum graduated from UC Irvine with a doctorate in information and computer science. She also earned two master’s degrees at Cal Poly, in computer science and mathematics. A new candidate for the position should be announced before the 20092010 academic year. –Sarah Elkeaikati


LIFESTYLE THE

POLY POST

The Fray hit the right notes with the release of the band’s second album. See p. 6

TUESDAY, February 3, 2009

AN AMERICAN OPERA

ARTS CALENDAR ENTERTAINMENT 4 www.thepolypost.com

Events to reflect Obama milestone Black History Month takes presidential theme SARAH KAMITI Staff Writer Students and faculty have diverse opinions on whether Black History Month will take on a more significant meaning this year because of the election of the United States’ first black president, Barack Obama. “Barack Obama’s presidency will have an impact,” said La’ Keisha Gilford-Beard, African American Student Center and Black History Month coordinator. “I don’t know if it’s going to change the way people celebrate Black History Month.” Mya Freeman, a secondyear urban and regional planning student, said that having

Obama in office will make a difference. “It will be celebrated more,” said Freeman. Black History Month begins with a series of events to celebrate the struggles and triumphs of black people throughout the world. The African American Student Center will be hosting a series of events to celebrate the month of February and the historic inauguration. Opening ceremonies will feature the Oblinyanko Dance Ensemble today at noon in the Bronco Student Center’s Ursa Major. The ensemble is composed of stilt dancers, drummers and singers. On Feb. 19, Dr. Toni Humber, an ethnic and women’s studies professor, will lead a discussion on the history of African royalty during the Kings and Queens pageant. The month’s festivities will

See HISTORY, p. 5

Campus rings in Lunar New Year SARAH ELKEAIKATI Asst. Editor

Aaron Maschner/Poly Post

T

he Los Angeles Opera welcomed a special crowd Thursday in its performance to 500 elementary school children from the Pomona Unified School District. Young students turned out to watch the opera stage “Figaro’s American Adventure” in the Bronco Student Center’s Ursa Major. The event was sponsored by C.LA.S.S. with support from the Music Educators National Conference. This is the sixth year that the Los Angeles Opera has partnered with the university and the Pomona Unified School District to bring a community performance to youths in the region. The Los Angeles Opera is the fourth largest opera company in the nation. It’s currently under the direction of multiple Grammy award-winning artist, Placido Domingo.

The Asian and Pacific Islander Student Center organized a Lunar New Year Celebration to bring in the Year of the Ox last week. The event, held at the University Plaza Jan. 27, brought together 15 student organizations in support of the festivities. Vendors, performers and even a fortune teller were available for student enjoyment. The Southern Young Tigers dance team performed the traditional lion dance and the International Student Club ran an origami booth. The student organizations sold Asian food and drinks to those interested in sampling part of the culture. Iced tea flavored with slices of fruit was sold for only a quarter, helping students keep cool in the plaza. “I like the way these events bring people and cultures together,” said Jackie Walker, a fourth-year communication student. “It’s important to em-

brace the diversity on campus.” Available foods included dumplings, chow mein and fried rice. A fortune teller catered to the questioning subconscious of students, who stood in line for the free service. Modern and traditional dances were performed for audience enjoyment, and traditional music was played as students mingled. A chopstick competition was held at the Collins College, and themed lunches were offered at the RKR and Los Olivos dinning commons. According to the Chinese zodiac, the ox is a power animal similar to the dragon, snake and tiger. The Chinese Lunar Year uses elements from the lunar and solar calendars. Each year is symbolized with one of the 12 animals including the rat, snake, rabbit and ox. Last year was of the rat and next year will be the Year of the Tiger. Reach Sarah Elkeaikati at assteditor@thepolypost.com

‘Vagina Monologues’ back in action SABLE STEVENS Staff Writer The award-winning “Vagina Monologues” is back on campus this weekend, bringing light to violence against women through spoken word stories. There will be showings this Friday and Saturday at 7 p.m. in Ursa Major. A special Spanish performance will be staged Feb. 13 at 7 p.m. Written by Eve Ensler, the

play is a series of monologues that relate to the vagina and convey female empowerment. It’s performed each year in February as a part of the “VDay” campaign, which raises money for anti-violence organizations. This year’s campaign calls attention to Congolese women and girls who are survivors of rape. Proceeds from the play will benefit the Violence Prevention and Women’s Resource Center, as well as the Cesar E.

Chavez Center for Higher Education. “I attended the production last year [and] was greatly impressed,” said Emily Troyer, a fourth-year liberal studies student who is performing a monologue. “I left the show feeling empowered [and] wonderful about being a woman.” The monologues are a compilation of stories and testimonials put together by Ensler, with new stories added every year.

“There is a [new] spotlight monologue about a transgender woman,” said Constance Deniz, a fourth-year psychology student who is also performing a monologue. The performers stressed the play is not about abhorrence for men. “Women will discuss the positive experiences they have had with men and loving their [own] vaginas,” said Troyer. Lucio Villa/Poly Post Reach Sable Stevens at lifestyle@thepolypost.com “The Vagina Monologues” returns to empower women.

Roloff opens up to hundreds CIELESTIA CALBAY Lifestyle Editor Waves of cheers and applause filled Ursa Major Jan. 27 to welcome Amy Roloff, star of TLC’s hit reality show, “Little People, Big World.” Surpassing maximum capacity, hundreds gathered from surrounding communities to overflow the suite, all excited to listen to Roloff’s keynote. Lines had already began to form more than an hour before she came on stage. Roloff was invited by the university to speak on behalf of Disability Awareness Week, which was held Jan. 24-29. Lucio Villa/Poly Post “Events like [Disability TLC’s “Little People, Big World” star Amy Roloff, Awareness Week] are a way above, gave a keynote last Tuesday in Ursa Major. for students to learn to adapt Roloff shared anecdotes and signed autographs. and become more open to their

“How can you expect peo-

Visit thepolypost.com ple to embrace you, if you for an exclusive can’t embrace yourself?” said interview with Amy Roloff Roloff. “We often worry about changing environments,” said Roloff. Roloff allowed the audience to step into her shoes for an hour, as she shared her experiences and observations. She opened up about the various turning points in her life, from the first day of junior high, to landing her first job, to the time she fell into a washing machine as she was unloading her laundry. Each anecdote emphasized the importance of self-acceptance and reminded everyone of their capability to be successful, regardless of their environment.

been my biggest teacher,” said Roloff. “It’s taught me to learn to develop my own character and to be acceptant of both my outer and inner packages.” While many students were left starstruck, others were left inspired. “She’s such an incredible spirit to listen to,” said Magali Anderson, a third-year mechanical engineering student. “Hearing about her obstacles made me feel stronger and more empowered.” As some students rushed off to their 1 p.m. classes, Roloff stuck around for a Q&A session and a meet-and-greet.

the what-ifs in life, but we never really know if those what-ifs are going to happen in the first place.” Independence was the key factor in her address, as she discussed the fact that she was not raised any differently than her siblings while growing up, and that she still does not expect any special treatment. Throughout her speech, Roloff discussed the notion that everyone struggles with living in their own boxes, and the only way to combat that disability is to disregard the perceptions of others and any Reach Cielestia Calbay at barriers that hinder our goals. “Having a disability has lifestyle@thepolypost.com


THE

Magic Kingdom not a runway

CIELESTIA CALBAY Lifestyle Editor Disneyland is home to a plethora of all things imaginative. It’s everything a magical theme park should be. But let’s face it – it’s not a runway. On my last visit, I found myself constantly thinking, “How could she wear that?” Disneyland has now become a melting pot of the good, the bad and the ugly in terms of the choice of clothing visitors

5 TUESDAY, February 3, 2009

POLY POST

www.thepolypost.com

wear to the theme park. In order for visitors to make the most of that hefty $70 admission ticket, they’ll need to spend the entire day there, milking out every inch of fantasy possible. The wise will know that this comes at the price of hours of walking, standing in line, sitting on seats that have been sat on by God-knows-who, and the possibilities of getting wet from a ride or spilling that banana split sundae on yourself. Those who are smart will know to dress accordingly for comfort and for little unexpected surprises. Half of the fashion choices I came across were far from fashion don’ts. Unfortunately, they were outfits that should’ve been worn on a Saturday night and not to a gritty theme park. What baffled me most were the ones that opted for stiletto boots and wedged pumps. Disneyland spans 300 acres. The last thing on my mind is to sport my fanciest footwear when I’m scouring the park for the entire day.

My broken-in Chucks are my trusty sidekick for my trips to the Magic Kingdom. Sure, they may be cute shoes for a night out on the town, but good luck trying to make it back in time to redeem your Fastpass. Besides, you wouldn’t want those little shoes of yours to get trampled on by the flood of strollers with owners who forget that your feet have feelings too. Another thing that caught my attention was a woman who was not only sporting her best footwear, but also a silky draped top, skinny trouser jeans and hooped earrings – I didn’t realize Disneyland doubled as a Hollywood nightclub. Do you really want that top of yours to get threaded by the 8-year-old girl sitting behind you on the Matterhorn, who, by the way, forgot to cut her fingernails? I understand that a day at Disneyland may mean a day of picture-taking, especially for the first-time visitors. But come on, this isn’t a fashion shoot. You want to create

memories here, so try to cherish them without aiming for a spread in “Elle.” You’re shmoozing with Goofy – not that cute guy checking you out at the bar. So let’s not get carried away with wanting to make an impression. Let’s also remember that it’s Disneyland and not Raging Waters. Yes, it’s home to Splash Mountain and Disney’s California Adventure is home to Grizzly Rapids, but don’t come around with your yellow polka-dotted bikini under your tank top just because the sign says, “Beware, you might get wet.” It amazes me how so many women can go through a day dressed in what almost constitutes as a summer outfit, despite the winter season. Last time I checked, our nights hit lows of 40 degrees. Whether it be a trip to Disneyland or the first day of classes, the wrong outfit can hinder all sorts of possibilities, so don’t let it ruin your fun. Reach Cielestia Calbay at lifestyle@thepolypost.com

THIS WEEK’S BLACK HISTORY MONTH EVENTS TUESDAY: Oblinyanko Dance Ensemble. Ursa Major in Bronco Student Center. At noon, free, open to public. THURSDAY: Passport to the African Diaspora. University Residence Halls. 6 p.m., free, open to public. THURSDAY: Shades of Queens: Real Connections. Centaurus in Bronco Student Center, 7 p.m., free, open to public.

History continued from p. 4 conclude on Feb. 28 with the Black Tour of LA, a bus tour visiting historic sites in Los Angeles relevant to black history. Professors realize there is a significant connection with the election of Obama and its role in Black History Month. “We are realizing that black Americans are a diverse group. Barack Obama, a middle class American, is very diverse [and] he embraces his heritage,” said Patricia de Freitas, chair and professor of ethnic and women’s studies. Some students are uncertain if the new presidency has posed a permanent solution to racial inequality and suffer-

ing. “It’s a change, different people have different kinds of views on other people. They don’t see discrimination, it’s not the same,” said Dominic Do, a third-year finance and real estate student. Black History Month is expressed through the events that disseminate historic facts to those who are uninformed on black history. “With having a black president, it will raise the prominence of Black History Month [because] it ties into the legacy,” said Jeremy Busacca, a political science lecturer. Reach Sarah Kamiti at lifestyle@thepolypost.com

The Hole Truth: piercers feel pinch of the economy GREG TOUMASSIAN Opinions Editor As the violent current of the economy continues to pull businesses under, a homebrewed piercing studio that once separated itself from the pack now struggles to stay afloat. Off the beaten path of Pasadena’s busy intersections and main streets, Anomaly Body Piercing Studio lays nestled between other small brickfaced businesses on Green St., but as founder and professional staff piercer Eric “Sque3z” Anderson reveals, it is far from any other place. “You always have a place to stay … regardless of what you’re doing,” said Anderson. “This is the place to go and hangout, and that’s kind of the

atmosphere I wanted here.” From its establishment in 2004, Anomaly’s communal environment and high-quality service has been an uncompromised staple according to professional piercer and staff member Stephen DeToma, even in the face of an economic crisis. “It wasn’t that we were bad for a real long period of time, we just had one really bad month around September,” said DeToma. “Nobody wanted to spend money; they didn’t know what would happen.” As negative media coverage increased and business slowed, both Anderson and DeToma agree that it was a damaging mix to Anomaly’s financial stability. “Media has done a really… good job of frightening and

scaring the s*** out of everyone,” said Anderson. “We should be doing the opposite of what we are actually doing. Instead of holding our money, we need to get out there and spend it.” While Anomaly’s customer base expectedly shrinks and expands with the seasonal breaks that cause college students to leave town, things turned for the worse with last year’s economic troubles. DeToma said that the expected financial tug and pull of living in a college town was thrown into a downward spirral with economic and world affairs putting a strain on a lot of customers. “You watch the news and it is bad … people are losing jobs and the economy sucks,” said DeToma. “To a certain

extent that does affect the amount of the population, and then that will affect whether or not people will come in and get pierced.” Even with the current state of affairs causing a trickledown effect that harms small businesses such as Anomaly, Anderson remains positive even with the struggle of paying off supply fees and rent. “We’ll continue to do what we love as long as we can,” said Anderson. “It’s been an unbelievable ride regardless, and if this is, this is it … [Anamoly’s staff] really thank [our customers] for letting us experiment, and practice, and hang, and poke holes, and cut, and sew up and all that stuff. ” Reach Greg Toumassian at opinions@thepolypost.com

Greg Toumassian/Poly Post

Stephen DeToma of Anomaly Body Piercing Studio in Pasadena explains septum piercing sizes to a customer. Anomaly takes walk-ins and is located on Green St. near Colorado Blvd. and Lake Ave.


6 TUESDAY, February 3, 2009

THE

POLY POST

2/6

2/5

2/4

2/3 OPEN MIC 5 PM Improv Comedy Club Los Angeles

VANITY FAIR PORTRAITS 11 AM LACMA Los Angeles

WINTER SHOWCASE MUSIC HOUR 12 PM Music Recital Hall

THE VAGINA MONOLOGUES 7 PM Ursa Major BSC

PIPPIN 8 PM Mark Taper Forum Los Angeles

DARYL WRIGHT 8 PM Brea Improv Brea

ZOO STORY 8 PM Studio Theatre

TATIANA THIBODEAUX 8 PM Music Recital Hall

2/7 NE-YO 8 PM Club Nokia Los Angeles les

2/9

2/8 GRAMMY AWARDS 7 PM Staples Center Los os Angeles

www.thepolypost.com

BELLY DANCE SUPERSTARS 8 PM El Portal Theatre North Hollywood GRAMMY AFTER-PARTY 9 PM The Kress Hollywood

The Fray’s new album captures emotional sound ELLIOT HEIS Staff Writer The Fray’s self-titled sophomore album hits stores today following the popular piano rock band’s double-platinum debut, “How to Save a Life.” The Fray looks to carry the momentum into its new album with the first single, “You Found Me,” already on the airwaves. The Fray brings back their semi-acoustic sound for this album, along with emotion driven lyrics to accompany it. At times, the four-piece shows the limits of their range, never quite bringing a spectrum of sounds to the album.

ALBUM REVIEW The heaviest and lightest extremes simply depend on how much the drums accompany the other instruments. While range may be necessary for a truly memorable album, “The Fray” is a step up from their debut, and fans of the popular sound will not be disappointed. The album opens strongly with “Syndicate,” which incorporates an eclectic mix of piano and drums with encouraging lyrics about holding on in tough times. With the timing of the album’s release, this song could

prove inspirational for listeners who are struggling in today’s economy. The band recaptures the emotional feel of mega hit single, “How to Save a Life,” with a number of songs, particularly “Never Say Never,” a soft affirmation of love. The themes and tones are heart-felt and meaningful, but upbeat enough to make them emotional, but not depressing. For those who enjoy something a little lighter like the sound The Fray are known to produce, this album will provide a good addition to a collection. With only 10 songs and a few of them shining, “The

Fray” follows the trend of brevity and the hit single that has been creeping in amongst albums of late. The producers have acknowledged this with the promotion of individual songs rather than the album in its entirety. Overall, the album is a step in the right direction for The Fray. Although it could use more songs like “Syndicate” and “You Found Me,” there is plenty there worth making room on your iPod.

Reach Elliot Heis at lifestyle@thepolypost.com

Courtesy of writemeg.files.wordpress.com

The Fray’s second album incorporates acoustic melodies.


SPORTS THE

POLY POST

BUCKING BRONCO

Tobias Jahn

The sophomore center scored a career high of 18 points with six rebounds in 26 minutes during the 60-55 win against the Cal State Dominguez Hills Toros Saturday night at Kellog Gym.

www.thepolypost.com

TUESDAY, February 3, 2009

Super Bowl’s over, now to the Broncos JONATHAN AVÍLES Sports Editor First off, congratulations to the new Super Bowl champion the Pittsburgh Steelers. I called a Steelers’ victory and would like a prize for doing so. Not. The victory was inevitable and while it may have come a little harder than most would’ve thought, it came nonetheless. The tough team from Pittsburgh opened up the game by making a “statement” drive and eventually scoring a touchdown just five minutes into the game. Quarterback Ben Roethlisberger appeared flawless in the opening drive and looked a bit more like himself than three years ago when he almost threw away a Super Bowl title for the Steelers. But now that the Super Bowl is over, we must move on to baseball. The Dodgers and Angels will be reporting to spring training soon and you won’t find anyone happier than yours truly. Even if you’re not a MLB fan, there’s still the Cal Poly Baseball team. They’re kicking off their season this Wednesday at home against Cal State Dominguez Hills. I’ve had a couple of chats with the head baseball coach, Mike Ashman, and it seems like he’s ready to kick start this season. Ashman seems to finally have the pitchers he needs for his team to make a serious run in the CCAA conference. Pitching has been the one thing standing in the way of Cal Poly being a legitimate contender in past years. Returning to the team are pitchers Casey Yokubaitis and opening day starter Jared Attard. Yokubaitis was arguably the Broncos’ best pitcher last year as a freshman. Speaking of going to Cal Poly games, why do I not see more of you people at the games? Yes, Cal Poly feels like a small school and yes, we are Division II. But this school has a more than respectable athletic program. Both Broncos’ basketball teams are off to good seasons and each team has several players who merit national attention. Lady Broncos sophomore point guard Reyana Colson continuously leads the team in almost every statistic possible. She was the CCAA freshman of the year last year and is the cornerstone of the team. Colson was joined this year by Megan Ford and Rosslyn Beard. Ford was a CCAA freshman player of the year candidate until she went down with a season ending injury several weeks ago. Meanwhile, Beard is already the team’s best defender and looks to improve in the next four years. As for the men’s basketball

GAMES PROFILES STATISTICS 7

James Choy/Poly Post

Above, sophomore point guard Reyana Colson drives to the basket through Cal State LA’s entire defense. Right, senior center Ally Smith goes up for a shot in the paint.

Lady Broncos keep winning Cal Poly take two, now four straight JONATHAN AVÍLES Sports Editor The Lady Broncos kept with its winning ways and extended their streak to four games with victories against Cal State L.A. and Cal State Dominguez Hills. Going into the game against Cal State Dominguez Hills, the Lady Broncos were ranked sixth in the NCAA West Region poll and came away with

a 59-51 win against its fifth ranked rivals. Led by sophomore point guard Reyana Colson, the Lady Broncos were up 31-21 at the half against the visiting Toros. Colson led Cal Poly in scoring with 14 points, along with eight rebounds and three assists in 38 minutes. The sophomore point guard continuously drove past Dominguez Hills defenders to the basket with ease. Colson scored eight of her 14 points by way of lay ups and free throws. Junior forward Stephisa Walton and her eight points aided Colson in the Cal Poly victory. Despite her 1-9 shooting, Wal-

ton provided the Lady Broncos with toughness and a strong, athletic force in the paint. Senior center Ally Smith has also been a steady starter for Cal Poly. Smith’s playing time has increased since CCAA freshman of the year candidate Megan Ford went down with an injury. Smith contributed nine points, mostly from free throws. Coming off the bench, sophomore guard Emily Nichols scored nine points as she went 3-7 from beyond the arch. Her four misses were all close shots with each hitting the rim. “Emily does what she does and is a very good shooter,” said Head Coach Scott Davis. “She did that again [Saturday]

up the slack and recorded a and played a key role.” Before the Lady Bron- double-double. In doing so, cos’ Saturday night victory, the junior forward came away the weekend began by host- with 15 points and 12 rebounds ing Southern California rival while playing the entire 40 CSULA Friday night at Kellog minutes of the game. Next week, the Lady BronGym. The match between the cos travel up north to face CCAA rivals ended with a Chico state and Cal State comeback victory for the Bron- Stanislaus. By then, freshman cos with a score of 57-50 over guard Rossylyn Beard should be back on the court after missthe Golden Eagles. According to Bronco Athlet- ing two weeks. “We hope to have [Rossyln] ics, the Lady Broncos trailed by as much as 11 points on back next weekend and we three separate occasions during need her. She’s one of our best the second half but fought back defenders.” for the win. Colson led the Lady Broncos in scoring with 20 points but had six turnovers. Reach Jonathan Avíles at Fortunately, Walton picked s p o r t s @ t h e p o l y p o s t . c o m

Injuries limit Broncos in weekend win Team thrives despite lack of depth ELLIOT HEIS Staff Writer The Cal Poly men’s basketball team had a big weekend with wins over Cal State Los Angeles, 61-41, and Cal State Dominguez Hills, 60-55, despite a roster of only eight players due to injuries. “We had all eight guys competing at the same intensity level,” said Broncos’ Head Coach Greg Kamansky. The win marks the 19th straight win over the Golden

“We just crashed the boards and executed on offense,” said Summers. “Coach has been on me; I’ve got to play strong.” Summers was most effective when a morale-boosting three-point play came by way of a strong slam dunk. The Broncos also came up with the crucial shots when it needed them. Cal Poly was forced to shoot three pointers twice in a row to avoid shot clock violations, and senior guard Jimmy Miyasaka frustrated Los Angeles, nailing both of them. Cal Poly increased its lead thanks to a solid defensive stand in the second half. Led by junior guard Austin Swift who came up with two big blocks, the Broncos held the

We can’t sit back and feel sorry for ourselves ... We’ll see how tough we are.

Eagles. Cal Poly did not overlook LA, playing passionate basketball the entire game. Cal Poly saw from its players a solid first half of the game at half time, up 28-22. Even though short on players, Cal Poly was a second-half team, outscoring LA by 14 points at the half. The Broncos enjoyed big performances from its support players, led in scoring by junior guard Robert Summers, who scored 19 points off the See Bowl, p. 8 bench.

- Greg Kamansky Head Coach

Golden Eagles to just 19 second half points. Cal Poly’s sound defensive structure forced Los Angeles to take rushed shots from beyond the three-point arc, of which the team made only one of nine attempts. The Golden Eagles’ defense was undisciplined, and was punished by the Broncos, who made 15 of 16 from the charity stripe. Senior forward Larry Gordon also had a big night, achieving a double-double with 15 points and 13 re-

bounds. With games played on consecutive days, endurance would become a factor for the Broncos against Cal State Dominguez Hills Saturday. “We can’t sit back and feel sorry for ourselves that there are only eight players, but that’s the way it is,” said Kamansky. “We’ll see how tough we are.” Cal Poly came out strong against the Toros, scoring eight unanswered points to start the game. Six of the eight points came from sophomore forward Tobias Jahn, who led the Broncos in scoring for the night with 18 points. After leading by 10 points at half time, the Toros made a strong comeback in the second half, getting within a point with the minutes winding down, but the Broncos were able to hold on and pull off a vindicating win. The last time the teams met, the Broncos gave up 84 points to the Toros to go down by 21. “We had a chip on our shoulder from being blown out last time; this was a thing of pride,” Kamansky said. “I told them it’s our will over their will, and our will won tonight.” The Broncos will try to rest and get healthy this week in preparation for their road trip beginning Friday at Cal State Stanislaus. The team then heads to Chico State on Saturday.

David Hull/Poly Post

Freshman forward Dwayne Fells struggles with the ball against Cal State LA’s defense. Fells went on to score two points, four rebounds and three steals in 26 minutes Reach Elliot Heis at during the Bronco’s 61-41 win against the Cal State LA s p o r t s @ t h e p o l y p o s t . c o m Golden Eagles.


8 TUESDAY, February 3, 2009

Bowl

continued from p. 7 team, they are unlike the women when it comes to youth. Head Coach Greg Kamansky has recruited very well in the transfer department. This past season alone, he brought in guard Walter Thompson, and juniors Dahir Nasser and Robert Summers. Each of these players have contributed significantly to the team’s success. Alongside the transfers, is Pomona native Larry Gordon. Gordon remains the Broncos’ best player and was nationally recognized as a pre-season All American. So there you go folks: go out and support the school you attend because this campus has the talent. Now it just needs the fans to support it.

THE

POLY POST

www.thepolypost.com

Scholar Baller program hits Cal Poly ELLIOT HEIS Staff Writer Cal Poly has acknowledged the academic achievements of its athletes with the Scholar Baller program, recognizing student-athletes who have obtained a 3.4 grade point average in the last academic year. “We’re changing the image of what it means to be a jock,” said Dr. Renford Reese, Political Science professor and faculty advisor of the Scholar Baller program at Cal Poly. “For so long the smart person has been looked at as being nerdy. Why can’t the jock be

smart?” The program works to break down stereotypes of jocks and nerds by fusing the concepts of athletic type people with academic ability. “It’s about creating a sustainable culture of embracing student athletes” said Reese. 52 universities across the country are involved in the program, with 62 Cal Poly students currently recognized, more than any in the CCAA. Sophomore Jennifer Chow, a tennis player here at Cal Poly is the CCAA’s national representative for the Student Athlete Advisory Committee,

representing all players in the conference there. “As a Scholar Baller, you need to find a balance between academics and sports” said Chow. “The program has made me a better leader, and encourages me to set a better example on and off the court.” As well as recognition, the program has student athletes involved in charity work to promote the image of Cal Poly’s athletic program. These include cleaning local beaches, outreach programs with the Downtown Pomona Center and fundraising for the Makea-Wish foundation.

The program shows Cal Poly’s commitment to the complete education of their student athletes, not bringing students through a system that solely revolves around athletic achievement. The Scholar Baller program can be considered a great success for Cal Poly; with all sports participating to produce an enviable number of honorees, the university has created Courtesy of www.scholarballer.org a balanced academic-minded The Scholar Baller program athletic program.

has extended to 52 universities across the country, Reach Elliot Heis at helping athletes with their s p o r t s @ t h e p o l y p o s t . c o m studies.

READ ON.

Reach Jonathan Avíles at sports@thepolypost.com

thepolypost.com


OPINIONS THE

POLY POST

COMMENTARIES OFF THE RECORD LIFE WITH POLY SIGNS OF THE APOCALYPSE 9 www.thepolypost.com

TUESDAY, February 3, 2009

EDWARD ED DW WA AR RD D FFILLINGER IILLLI LL LIIN ING NGEER R News Edi Editor diit d ito tor

How has Barack Obama’s first week in office been?

Too much pressure GREG TOUMASSIAN Opinions Editor I’m boiling. Sweat pours down my face as I frantically type away in the midnight hours. Why? Because it’s the only time I have. Before the week even begins I am already planning something while working on another thing and keeping up with that other lingering stuff – which will eventually haunt me too. It gives a whole new meaning to the term “deadline.” I’ve realized that sleep, much like my sanity, is something I am going to have to learn to part with if I expect to function in this over-driven society. I have, however, devised a clever way to make some time for myself. Imagine a place where the temperature is moderate, the only sound you hear is running water and all you have to do is let out all the bad stuff. Yes, that’s right, my sanctuary is the rest room. But don’t be mislead, I merely use the room for … rest. Only in the solidarity of a stall can I huddle up into a cozy ball and rock back and fourth, thinking of pleasant thoughts and a schedule-free lifestyle. This nomadic dream is farfetched, I admit. To assume I could live without a regiment is downright dim-witted. Right? Then again, is there anything wrong with living an agendafree lifestyle? I mean, are we individuals forced to work or workers forced to rest? In this age, I think that fine line is quickly dissolving into daily planners, cell phone reminders and – our trusted friend – the alarm clock. Next time you feel that familiar burning sensation behind your eyes – as you push sleep deprivation to the furthest reaches to complete some task – ask yourself, “are my eyes burning because I’m tired or because my brain is over heating?” Last time I checked, machines overheat. Not humans.

“It seems to be going smoothly so far.”

“He did something?”

Becky Malkin Third-year student Animal Science

Daniel Kim Third-year student HRT

“He will definitely change our country and create something that we’ve never experienced before.”

“I think he’s very photogenic.”

Kristine Barangan Third-year student Kinesiology

Caitlin Walker Third-year student Graphic Design

Illustration by Greg Toumassian

Bad economy, good business KATHERINE BURNSIDE Copy Editor Oh, the Super Bowl, the Mecca for all advertisers and merchandisers. It is the one special day when millions of adoring fans and spectators come together to watch dozens of advertisements, and oh, two teams try to win the title. But because of recent events in the economy, many viewers were concerned that there would be less of their beloved ads to watch and enjoy. Fortunately NBC surprised us all by not only selling 90 percent of its airtime but also charging an all-time-high price tag for ads shown during the big game. A 30-second advertisement spot cost an estimated $3 million for companies to go up against each other and try to win the ‘who has the most entertaining commercial award.’ The economy did force some manufacturers to pull out of the game this year however. For the first time in years, American car companies like General Motors and Ford did not buy ad spots during the Super Bowl.

After receiving millions from the government to relieve the company of its financial woes, General Motors would have been sending the wrong message to consumers by spending it all on 30-second ads. Instead, foreign car companies picked up the slack and aired twice as many advertisements. Federal Express – Fed Ex if anyone was wondering – also said it was not going to run any ads this Super Bowl season saying “specifically that it’s an economic issue.” While some did not want to take the financial risk, others like Pedigree pet food and Cash4Gold, a private refinery that buys jewelry from people who are strapped for cash, were first-time contenders this year in the ad race. Their reasoning behind spending so much, because the Super Bowl has the capability of reaching the largest mass viewership at one time and transversely across all demographics. According to the National Football League, TV audiences last year exceeded 90 million

viewers and about 1 billion viewers around the world. The Super Bowl has the unique quality of being a marketing vehicle that’s known for its commercials as much as the game itself. Most corporate giants would rather take the risk of making a dent in their revenue than not taking advantage of the holy covenant revered by all consumers. Yeah, some of the ads did reflect the trying times by letting all us viewers know that it’s okay to lose our jobs and sink further into debt They forgive us for not buying anything for a while and will even help us little guys out like Hyundai’s incentive program. So for those who were disappointed that Playboy didn’t have their annual party at the game and Bruce Springsteen only played for 12 minutes. Don’t be sad. At least there were plenty of advertisements to keep you preoccupied. Reach Katherine Burnside at copyeditor@thepolypost.com

Hollywood is rotting CANDACE WO Correspondent

It’s always been difficult for me to hear that celebrities are making tens of millions of dollars in a single picture. If you calculate that from a film and add a name like Brad Pitt attached it, actors and actresses could be earning as much as $15 million a movie. Let me tell you: that just isn’t right. Real jobs in the media industry are being lost – the LA Times just laid off about 300 people, Microsoft cut an estimated 5,000 jobs last week, and it thousands of jobs will be lost in the coming weeks as well. How movie stars could be Reach Greg Toumassian at o p i n i o n s @ t h e p o l y p o s t . c o m getting paid millions of dollars

while many of us can’t even afford a good meal is beyond me. But as the times continue to get worse who is really benefiting from the movies? The money cycles seem to run through to those on the top and those on the bottom are scrapped. I have always been a bit of a pessimist and a conspiracy theorist for that matter, but I wanted to make sure I wasn’t out of my mind so I did some digging and found this “startling” fact. Indeed, it seems the rich were not getting richer, they were just staying rich. Many top-level executives were getting their bonuses axed along with a pay freeze. For example, BBC, the English news conglomerate, cut

The end is near! Each week, we are presented with more reasons to deem true the inevitable demise of Cal Poly, the United States and all of humankind. In the words of the Governator: Resistance is futile. Here they are in order of apocalypticness.

more than 7,000 jobs before making the decision to have a large-scale freeze out and to finally put many executives up for a review. It is hard to believe everyone has hit a downturn until you hear even those at the top reveal a sense of modesty. Even Gannett, one of the most powerful newspaper publishers in the world – responsible for USA Today, countless local news channels and even nightlife operations, are making employees take a week off without pay. There is a sense of a downward spiral without an end. It causes one to wonder, “what’s next?” Reach Candace Wo at opinions@thepolypost.com

Michael Phelps admits to smoking marijuana. Amy Winehouse “cleans up.” The Vatican’s YouTube channel is losing viewers.

LETTERS TO THE EDITOR Letters should run between 250 and 500 words and are subject to editing for accuracy, clarity, length, style and libel. Cartoons should only be drawn on white paper, not lined paper. All submissions should not exceed 8x10 in. and must include the author’s full name, telephone number and other relevant information, such as class standing, major and place of residence. Submit letters or cartoons by 5 p.m. on Thursdays to Bldg. 1, Room 210, or e-mail to: opinions@thepolypost.com

CALIFORNIA STATE POLYTECHNIC UNIVERSITY POMONA

EDITOR-IN-CHIEF DANIEL UCKO NEWS EDITOR LIFESTYLE EDITOR SPORTS EDITOR OPINIONS EDITOR MANAGING EDITOR COPY EDITOR PHOTO EDITOR ASST. PHOTO EDITOR ASST. EDITOR GRAPHIC DESIGN GRAPHIC DESIGN BUS. & MARKETING DIR. MARKETING ASST. DISTRIBUTION MARKETING & PR ACCOUNT EXECUTIVE FACULTY ADVISOR PUBLISHER EDITORIAL OFFICE ADVERTISING OFFICE BUSINESS OFFICE BUSINESS FAX NUMBER FAX NUMBER

EDWARD FILLINGER CIELESTIA CALBAY JONATHAN AVÍLES GREG TOUMASSIAN CHRISTA COLLINS KATHERINE BURNSIDE BRANDON TAN ERIK CHRISTIANSEN SARAH ELKEAIKATI PAUL ORDONEZ GEOFF SAFCIK LINDA PEREZ ALYSSA YAMANE MATTHEW ZU MICHELLE KARIYONE THOMAS TOMIZAWA DOUG SPOON RICHARD KALLAN (909) 869-3530 (909) 869-3528 (909) 869-3533 (909) 869-5483 (909) 869-5179 (909) 869-3863

Signed articles, letters and artwork printed in The Poly Post reflect the opinion of the authors and not the Cal Poly Pomona Communication Department, administration, student body, Associated Students, Inc. or the California State University system. Unsigned editorials are the expressed opinions of a majority of the editorial board. The Poly Post is printed every Tuesday during Fall, Winter and Spring quarters, except for holidays and final exam weeks.


POLY POST

THE

10 TUESDAY, February 3, 2009

www.thepolypost.com

READ ON. thepolypost.com

W

h

Have an Event? Need to Promote it?

a d n

E E R F r o f " t i "Post he new on t Calendar! Poly Post Online

?

bs lu C ll a o t n e p *O us p m a C n o s n o i and Organizat

Just go to:

W

a h

1. www.thepolypost.com 2. Calendar (on the main navigation) 3. Add your events

Wh

i t iz

*must login or register to post calend ar event

n a g r O

For more information call (909) 869-5483 or email calendar@thepolypost.com

California State Polytechnic University Recognizes 2009 Scholar-Ballers®.  

The Poly Post: California State Polytechnic University 2009, recognizes the Scholar Baller® Program.

Read more
Read more
Similar to
Popular now
Just for you