•• In most countries, the private sector has a powerful voice which can have a huge impact in a number of ways, from advocating to governments and mobilizing the public to educating people about healthy behaviors that can save newborn lives.
NGOs: •• Nongovernmental organizations are a source of innovation and expertise. NGOs can help answer critical questions affecting access and use of services and practices, and help fill gaps in technical expertise. •• NGOs also play an important role – in some countries a very large one – in training health workers and delivering services, especially to hard-to-reach populations. These efforts should align with and support national health priorities and plans, and seek to employ approaches that are sustainable in low-resource settings. •• Finally, NGOs must play a critical role in mobilizing political and public support and holding governments and others accountable for newborn and child survival.
What YOU Can Do: •• Citizens everywhere should urge their governments – both recipient and donor governments – to invest in newborns and live up to the commitments made to achieve Millennium Development Goals 4 and 5. Mobilizing around the Global Newborn Action Plan is a practical way to do this. •• Join Save the Children’s global newborn and child survival campaign. Visit everyone.savethechildren.net to find the campaign in your country, make your voice heard, and join our movement.
To learn more, go to www.savethechildren.net
63