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Phillip Pritchard

Unit 3: research Techniques

22/9/10

BARB - Broadcasters’ Audience Research Board. http://www.barb.co.uk/ BARB is an organisation that officially measures the UK TV audiences, and has been doing so since 1981. They are responsible for providing estimates for the number of people watching television; this does include what channel, the programme and how many people are watching at any one time. Viewing data is collected second by second and delivered on a minute by minute basis, fast forwarding/rewinding live or recorded content is not counted. Specialist companies are chosen by BARB to provide the data on their behalf, the companies are; RSMB, Ipsos, MORI and TNS. They record the viewing figures of 26 million people, so each home represents on average, about 5,000 of the UK population. Channel

Weekly Reach 000s

%

Av. Weekly Viewing

Share

Time per person

%

ALL/ANY TV

53,433

93.4

26:10

100.0

BBC 1

47,144

82.4

05:28

20.9

BBC 2

35,378

61.8

01:41

6.4

ITV1 / GMTV

41,206

72.0

04:16

16.3

CHANNEL 4/S4C

35,627

62.2

01:51

7.1

FIVE

28,354

49.5

01:14

4.7

Channel 4+1

12,170

21.3

00:14

0.9

Other Viewing

48,560

84.8

11:18

43.2

Above is the latest weekly viewing summary, week ending: 12th September. NRS – National Readership Survey. http://www.nrs.co.uk/purpose.html NRS provide estimates of readership of Britain’s major newspapers and consumer magazines, the survey covers over 250 newspapers, newspapers supplements and magazines. Our research methods are jointly agreed by publishers, advertising agencies and advertisers. NRS interviews a large sample of 36,000 adults (aged 15+) each year on a continuous basis. Below are the results from general magazine surveys from July 09’ to June 10’


Phillip Pritchard

Unit 3: research Techniques

22/9/10

Ofcom – Office of Communications. http://www.ofcom.org.uk/ Ofcom regulate TV and radio sectors, fixed line telecoms and mobiles, plus airwaves over which wireless devices operate. They operate under the Communications Act 2003, which says their general duties are to further the interest of citizens and consumers. They also make sure that people from the UK get the best from their communications services and are protected from scams and sharp practises, while ensuring competition can thrive.

Ofcoms main legal duties are to ensure:   

the UK has a wide range of electronic communications services, including high-speed services such as broadband; a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests; television and radio services are provided by a range of different organisations;


Phillip Pritchard   

Unit 3: research Techniques

22/9/10

people who watch television and listen to the radio are protected from harmful or offensive material; people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded; and the radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective

What ofcom cannot do:      

disputes between you and your telecoms provider; premium-rate services, including mobile-phone text services and ringtones; the content of television and radio adverts; complaints about accuracy in BBC programmes; the BBC TV licence fee; or Newspapers and magazines. Company

UCS Channel Television STV ITV Plc UTV British Broadcasting Corporation The St Albans & Watford Broadcasting Company Ltd Equidebt Ltd Channel S Television Group TalkSport Ltd Venus TV Ltd DM Digital Global Television Network Ltd Barclaycard Satellite Entertainment Ltd British Broadcasting Corporation Portland Media group – Television X Square 1 Management Ltd – Smile TV GCap Media Plc MTV Networks Europe ITV Plc – LWT Ltd ITV Plc – LWT Ltd ITV Plc – Granada Television Ltd ITV Plc – ITV2 Ltd

Amount £45,000 £5,000 £10,000 £220,000 £5,000 £95,000.00

Date 28/01/09 16/01/09 16/01/09 16/01/09 16/01/09 19/12/2008

£20,000.00

19/12/2008

£36,000.00 16/12/2008 £40,000.00 10/12/2008 £20,000.00 08/12/2008 £35,000.00 04/12/2008 £15,000.00 28/10/2008 £50,000.00 26/09/2008 £20,000.00 26/08/2008 £400,000.00 30/07/2008 £25,000.00 23/07/2008 £17,500.00 10/07/2008 £1,110,000.00 27/06/2008 £255,000.00 04/06/2008 £3,000,000.00 08/05/2008 £1,200,000.00 08/05/2008 £1,200,000.00 08/05/2008 £275,000.00 08/05/2008

Above are some financial penalties imposed by Ofcom for the period 1/04/2008 to 31/03/2009.


Phillip Pritchard

Unit 3: research Techniques

22/9/10

ABC - Audit Bureau of Circulations.

ABC provides detailed circulation, distribution, attendance, traffic and related data across a broad range of media platforms including:    

National, regional and free newspapers Consumer and B2B magazines Consumer and trade exhibitions Digital media such as web, email, video and audio, podcasts, databases, directories, adserving etc.

All ABC data is prepared to independent, industry-agreed standards. This provides comparability, trust and facilitates efficient trading. It sets and maintains the Reporting Standards via the coordination of the Reporting Standards Groups. Secondly it audits media owners' claims to check that the data is compliant to these industry-agreed standards.

RAJAR – Radio Joint Audience Research Board Limited. RAJAR (Radio Joint Audience Research Limited) was established in 1992 to operate a single audience measurement system for the radio industry - BBC and UK licensed commercial stations. The company is wholly owned by the RadioCentre (the trade body representing the Commercial Radio stations in the UK, formerly known as Commercial Radio Companies Association or CRCA) and by the British Broadcasting Corporation (BBC). RAJAR is structured as a 'deadlocked' company, Board decisions require the agreement of both parties. Whilst the Board debates and ratifies important decisions of policy and principle, more detailed discussion, and where relevant, decision-making, takes place in the Technical Management Group (TMG). In addition to BBC and the RadioCentre representation, membership of the Board and TMG recognises the interests of the advertising community, which is represented by the Institute of Practitioners in Advertising (IPA). In addition a representative of the Incorporated Society of British Advertisers (ISBA) attends Board meetings. RAJAR's non-executive independent Chairman chairs meetings of the Board. The day to day operations of RAJAR are the responsibility of the Chief Executive and Research Director. From 2007, the RAJAR research contractors are Ipsos-MORI for fieldwork and reporting and RSMB for weighting and sample design. 23rd September - http://www.rajar.co.uk/content.php?page=about_organisation.


Phillip Pritchard

Unit 3: research Techniques

Below are some listening figures for period ending June 2010

22/9/10


Media Research Organisations