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September 2010 | Issue 43

C O N D I T I O N S

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T H I S

C E N T U R Y

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pg.11 3 A Polite Reality Check 3 Upcoming Tours 4 Significant Others 5 Professions: Mike Cubillos of Earshot Media 6 In The News: Nielsen Soundscans 7 Conditions 7 This Century 8 The Scenic 10 Book Review: A Visit From The Goon Squad 10 Site: Cracked.com 10 Mix Tape: Single-Word Titles 10 Then & Now: Life On Repeat 2

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I attended my first concert when I was nine and have not stopped since. The concert experience is something I’ve always loved, despite my changing taste in music. Back in June, I snagged an interview with an up and coming pop band that was the opening act on a national tour with a few other pop-rock acts. The headliner of the tour was Zoe’s favorite band and they would be in town just before her 15th birthday; Zoe is the daughter of my parents’ best friends and like a little sister to me. I invited her along for a day at Six Flags and the concert, as a birthday present. Upon accepting the invitation, she told me this would be her first real concert. We got to Six Flags for a day of roller coasters and swings. It was a genuinely fun day and as it drew closer to 5PM (my interview time) Zoe’s excitement started to set in. Admittedly, I was a little nervous to leave her alone when I interviewed the band. The parks staff graciously helped her upgrade to the pit, where I could find her after I finished my interview. When I finished, I spoke with a staff member at the park who helped orchestrate all of the interviews that day. I explained to her about it being Zoe’s first concert and how excited I was to simply be a part of it. Then she said something I have never heard in my entire life, “When they [the band I interviewed] get off stage,

they’re going to go ride some of the rides, would you guys like to join them?” I’m pretty positive my jaw hit the pavement. “Um, definitely! If that’s okay with them.” To put it simply, I could not believe this. She went to go speak with their tour manager and came back moments later with an all clear. I pulled Zoe out of the pit and told her to follow me. When I got her side stage, where we were to wait until they were ready to go, I asked her if she wanted to ride some of the rides with the opening band. Her expression of confusion transformed to awe and she nodded.

e feel m e d a m y e h “T of their like I was oneday.” friends to “We can do that?” “Yep.” And so we did. We rode a few rides with some of the band and their friends. Everyone was incredibly friendly and made sure Zoe was enjoying herself. No one seemed the least bit peeved at our presence, which admittedly, I was worried about. Needless to say, Zoe had a blast. On the car ride home, she asked me one thing that was a bit surprising. “Why did you choose that band to interview?” Caught a little off

T H E T R AV E L I N ’ S H O W T O U R November 2nd - November 27th :: The Downtown Fiction, The Summer Set, Stereo Skyline, Mod Sun, and Austin Gibbs. Starts in NY, ends in AZ. Honestly, the flyer for this show is one of the best; nonetheless it’s a great lineup. A wonderful way to start winter.

guard, I asked her why she thought I did. “Well… they were really, really good live and they were super nice. They made me feel like I was one of their friends today.” I nodded and gave her my answer. “Exactly, I interviewed them because of exactly that. Aside from being talented musicians, they take the time to meet their fans and interact with them. Just recently, they gave away songs because they wanted their fans to hear them. What happened today only proves further how dedicated they are to their fans.” My reason for writing this is to give a polite reality check to all bands. Having talent and drive is only half the battle to success; you cannot sell albums, concert tickets, or merch without your fans. I am astounded at how many musicians won’t even take the time for autographs. I’m not asking you to treat every fan the way Zoe was treated, but I doubt a little small talk and a quick picture would kill you. These people choose to spend their money on you, do not let it be a waste. Without your fans, you essentially have no career. For anyone and everyone in a band, my message is this: take time to appreciate the people who got you where you are today.

FEARLESS FRIENDS TOUR October 13th - November 28th :: Mayday Parade, Breathe Carolina, Artist Vs. Poet, Every Avenue, Go Radio, The Victorious Secrets. I’d place money on it that almost every girl on the staff of this magazine will be at, at least one date of this tour, all to see a different band.

THE ALL I HAVE LEFT TO OFFER IS THIS R E T U R N E R S N O R T H A M E R I C A N TOUR, TOUR August 12th - October 1st :: Fire- T O U R works, The Swellers, Man Overboard and Transit. All of the east coast and some west coast dates. Lately, Man Overboard has been my obsession, I got my permit recently and their CD is just the best to sing along to and drive. I’m driving two hours to see this tour. If I were you, I’d definitely check out the dates by your house.

October 14th - November 13th :: Deez Nuts, The Ghost Inside, Evergreen Terrace, A Loss For Words, Hundredth, & First Blood. Deez Nuts in OUR country, in MY state? I would not miss this for ANYTHING. One of the greatest lineups.

By: Danica Gurdinak

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Reality Checks Significant Others by Dani Tauber Last month, I used this column of mine as a platform to poke innocent fun at concert goers who took themselves much too seriously, although that is not what the original purpose of Significant Others was meant to be. This month, I was going to return to writing about people who are prominent in their respective scenes while not actually performing in bands. However. Since it is my column, I can pretty much do whatever the fuck I want. And if I want to hand out reality checks like welfare in Atlantic City, then so be it.

IF YOU FIT INTO ANY OF THESE AN OPEN LETTER TO but the utmost respect for the CATEGORIES, YOU MAY BE folks who stay on throughout SOMETHING SOMEDAY. BUT THE ‘GENTLEMEN’ OF the summer. Stop complaining, PLEASE KEEP IN MIND THAT IT you chose this. You don’t have THE ‘MUSIC INDUSTRY’: to stay. The scene still exists, IS NOT ‘SOMEDAY’ YET. ready to collapse; I have nothing

whether you happen to be pres-

I F YO U GENERIC

Am I an asshole for tearing you down from

A R E AV E R A G E / ent or not. It’s hard work, it is a life choice, it is suf- the pedestal your fourteen year old fans / F U L L O F S H I T: fering for your art. If you don’t have the passion or put you on? Perhaps. Am I running my

Oh look, another poorly recorded basement demo from a band trying to pass themselves off as the next Dashboard Confessional. Maybe if you all didn’t have the same friggen hair cut, I could take you seriously. However, the lyrics that sound like they were written by a thirteen year old Twilight fan are totally original, and you should continue to write them. All those bands that sound like you clearly ripped you off.

the balls to suck it up and venture forth, go away.

I F YO U A R E U N FA I T H F U L O N T H E R O A D : Your girlfriend back home doesn’t have

the easy option of hooking up with someone new in a different city every night while you’re away. You are disgusting, and nothing stays a ‘dirty little secret’ for long.

mouth? Sure. But at least I am running it honestly. I am far from the only person who thinks so, too. In closing, I will leave you with the words of a fellow band dude. Please read carefully, as this may be a very important life lesson for some of you.

“If you want your friends to come spend

I F YO U A R E T O O D R U N K T O P E R - $10 to see people they could sit on a couch F O R M : People pay actual money to come see in a basement and watch once or twice a

show some humility for the love of I F YO U A R E FA U X - P O L I T I C A L : your dumb ass…unless you’re gonna go all out week, God. You make us all look like assholes. and piss your pants / cry / pass out on stage, don’t Nowhere in the Declaration of Independence does it say ‘use your remedial 8th grade civics class knowledge of what it means to be an intelligent and intellectual American to further thy bullshitty music career.’ If I try to ask you about your band’s ‘message’ and you draw a blank about this cause you so thoroughly support, I am kicking you in the shins. Hard.

I F YO U D I S R E S P E C T T H E P E O P L E W H O H E L P YO U : A certain up-

show up drunk. Forgetting your lyrics and calling your audience ‘a bunch of bitches’ doesn’t send the same message as your cheery, pop-punk medleys. Wise up, and grow up.

I F YO U S E N D N 0 0 D Z : Actually, no. Forget what I was going to say about this. Keep texting dick pics. Please. Seeing your misshapen dingdongs on sites like BandDudes and reading your statutory drama on Fueled By Gossip actually brings me immense joy. If I didn’t have that daily pick up, I might completely snap. I know you don’t want that. So keep getting nekkid for the good of all mankind. Thank you.

state New York act decided to use my promo shots for their MySpace page & print ads, then proceeded to provide me with no payment, credit, or apology. Disrespect your photographers, your roadies, your fans who got you to where you are in the first place all I F YO U S U F F E R F R O M L E A D S I N G you want. Karma is a salty bitch, my friends. E R S Y N D R O M E : Night after night, I go to shows and am just floored by the utter lack of huI F YO U S E E E V E R Y C O N V E R S A - mility. I meet guys who, if they could bend back far T I O N A S A WAY T O P LU G YO U R enough, would undoubtedly kiss their own asses, M U S I C : If I had a dollar for every time I was and it is not cute. These skanky girls who throw working a show and heard, “Oh, you’re work- themselves at you don’t actually like your persona, ing, huh? For a magazine? Three magazines?! dude. They just want to screw the singer. Because Wow that’s awesome, you should totally that is what groupies do…they screw singers. Eninterview my band,” I would have enough joy your standing ovation. And by ‘standing ovamoney for a sweet pair of noise-cancelling tion,’ I absolutely mean the clap. Take a bow, you headphones to drown out the shit storm that deserve it. is your band’s set. If I thought you didn’t suck, I F YO U R E G O I S B I G G E R T H A N I would have approached you myself. YO U R FA N B A S E : Well, I just feel sorry for I F YO U C O M P L A I N A B O U T you. A few years from now, when you have neither T O U R I N G : What the hell are you doing in a record deal nor the respect of anyone in your a touring band, then? If you’re gonna whine local scene, it’s going to be really hard to cope. the whole time, go the hell home. Seriously. Feel free to turn to alcoholism for comfort. I recFour days on Warped Tour, and my ass is ommend Jack Daniels. It’s especially good when mixed with the tears of a failed teenage delusion.

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Humility has gone out the window. Also, I don’t like bands who take themselves too seriously. People seem to forget why we got into this in the first place; it’s fun. Remember fun? Hanging out with your friends, drinking some beers, writing a song that you wanted to write. There are too many bands who look at things like a job. Being in a band (until you’re signed and touring, which you aren’t so get off your high horse kids) is a hobby that should be done for fun. It just so happens we can share our hobby with other people. Stop seeing it as an industry; you’re not a company, you’re not a business, you’re a local band. Until you have a record label behind you with a team of lawyers and investors that watch your every move, you’re a band. A group of friends who got together because they were either too angry or too bored to do anything but plug in their guitars and scream how they feel into a microphone.” - Drew Glenn, Triggered Impulse (NJ)

WITH LOVE, Dani Tauber


PROFESSIONS Mike Cubillos of Earshot Media

Low or Boys Like Girls (the list goes on and on) Earshot has helped countless bands and record labels bring their artists to the next level in their careers. We have always believed that career artists must start at the grass roots level. Our philosophy has always been that the smaller ‘zines/blogs/websites are as important (if not more so) than the larger What is your job title and national outlets like Rolling Stone, Spin etc. what does it entail? This focus on the grass-roots press, coupled I am a publicist and the owner of the indepen- with our long-standing relationships with dent publicity company known as Earshot Me- the mainstream media has served us and our dia. I basically run the company. I’m In charge clients well over the years. of bringing on new clients and implementing publicity campaigns for all of our bands. I do What motivated you to bepress outreach, write and send out press recome involved in the music leases, set up interviews/reviews/features, etc industry? for our bands and oversee all other aspects of I was always a huge fan of music growing up. the company. Any of my old friends will tell you I seemed

Did you attend college, if so, what was your major and has it been useful with Ear Shot Media?

destined to work in the music industry. I was the kid who would spend all my gas money on new records and would make “mixtapes” for all of my friends. I went to a ton of shows Our roster is constantly evolving/changing and would read all the music magazines. but some of our recent projects have included While interning at a record label in college I include All Time Low, We Are The In Crowd, had a chance to work in various departments The Wonder Years, Attack Attack!, Emarosa, including video production/video promotion/ Jonny Craig, Never Shout Never, The Ready international and finally publicity. I knew I Set, Reel Big Fish, Cady Groves, The Fearless wasn’t cut out for radio promotion and PR Friends Tour and many more… seemed like a natural fit in that it allowed me to work closely with the artist and their manWhat would you say is the agement. I also enjoyed the writing aspect of most difficult part of the job? it (press releases, etc) as well as pitching/talkAs the old school media shifts and changes ing with music writers. to adapt to the digital age, and as online publications grow by the second, it’s becoming What do you think the bigmore challenging just to keep up with these gest misconception is about changes and to find new ways to make your publicity? artists stand out from the glut of music that is One of the biggest is that people PR is all out there. propaganda and publicists are masterminds

The future is yet to be determined. I think everyone is trying to figure out where things are headed. One thing that does seem certain is that as the industry evolves, there is more of a need for publicists to help labels/artists navigate the ever-changing media landscape and to help draw attention to an artist’s music in an overcrowded marketplace.

What artists are on your roster? How has your publicity firm further their career?

What sets Earshot Media apart from other publicity firms? Earshot Media has been around a long time and we have a proven track record of helping to break artists. Whether it be The All-American Rejects or Avenged Sevenfold or All Time

behind some evil plot to manipulate minds. Haha. I’m not saying that doesn’t go on (the political PR game seems particularly sleazy) but for the most part music publicists are just hardcore fans of music who do what we do to help our clients realize their dreams and get their music heard.

I did attend college. I went to Cal State University, Northridge and majored in Radio-TV-Film with an area of emphasis in Media Management. I originally planned to get into TV production or programming but after interning at a record label in college, I got hooked and decided to go into the music business. While in college, I did learn a lot that helped prepare me for working in PR, but if I could do it over again I would major in Marketing.

What do you think is the future for the music industry?

What advice do you have for kids that want to get involved in the music industry? My best advice would be to get an internship somewhere in the music business. This could be at a local indie label, a radio station, a concert venue, with a local promoter, etc. It doesn’t really matter but find something in the business so you can get your foot in the door and start to make contacts. This might mean working for free at first (or for college credit) but if you can prove to your bosses that you are willing to work hard and you’re not just there to have things handed to you, you will learn a ton and eventually get hired.

Interview by: Christine Osazuwa

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in the news:

Nielsen’s SOUNDSCANS

“Total album sales in this past chart week (ending Sept. 12, 2010) totaled 4.8 million unit—the lowest weekly sales figure since SoundScan began tracking sales in 1991.”

Let’s put things into perspective: It’s also only the second time the weekly album sales total has dipped below 5 million. Back in the record label hay day, the highest one-week album tally recorded during the Soundscan era was 900% higher at 45.4 million albums, in late December 2000. Though album sales are in decline, general music sales are substantially higher than their past. Music sales exceeded 65 million in the final week of 2008, representing the biggest sales week in the history of Nielsen Soundscan. Therefore, it’s not that people aren’t buying music, people simply aren’t buying albums. Digital sales, ringtones, and singles continue to increase. Even vinyl sales are at a high from the inception of Soundscan in 1991, selling about 2 million copies in 2009.

Being Number One: Back in the beginning half of the decade the number one album in a year has constant radio play, the artist had a few appearances on TRL, their own episode of Cribs and at least a triple platinum album. Only 2.9 million copies of The Carter III were sold in 2008, making it the lowest selling number one album in a decade. Not to mention, The High School Musical Soundtrack wasn’t on mainstream radio, Josh Groban’s specialty was Holiday and work-friendly stations and we all know what happened to TRL. The times are a-changing... • • • • • • • • • • •

1999 - Backstreet Boys’ Millennium - 9,445,732 sold 2000 - ‘N Sync’s No Strings Attached - 9,936,104 sold 2001 - Linkin Park’s Hybrid Theory - 4,812,852 sold 2002 - Eminem’s The Eminem Show - 7,807,925 sold 2003 - 50 Cent’s Get Rich or Die Tryin’ - 6,535,809 sold 2004 - Usher’s Confessions - 7,978,594 sold 2005 - Mariah Carey’s The Emancipation of Mimi - 4,968,606 sold 2006 - High School Musical Soundtrack - 3,719,071 sold 2007 - Josh Groban’s Noël - 3,699,000 sold 2008 - Lil Wayne’s Tha Carter III - 2,874,000 sold 2009 - Taylor Swift’s Fearless - 3,217,000 sold

Album sales at Non-Traditional music outlets (digital, internet, mail order, venue, non-traditional retailers) hit an all-time high in 2009 with sales reaching 110 million. Non-Traditional is the only strata that experienced album growth over the previous year; with an increase of 11% over 2008, and accounting for nearly 10% of overall music sales in 2009. The increase here can be attributed to a disconnect from major labels. More artists and independent companies are finding ways to bypass major label guidelines. When you look at it from that perspective, things don’t sound that bleak until you consider this: • In the year 2000, 88 albums sold 1,000,000 units or more, and 202 albums sold 500,000 units or more. • Of the 97,751 albums released in 2009, only twelve of them sold more than one million units.

Going Diamond In 1999, The RIAA added a Diamond Award Sales Certification for 10 million sales. Back in 1999, albums were actually selling 10 million copies. One of the latest albums to be certified Diamond is Outkast’s Speakerboxxx/The Love Below, however; because the album was a double disc, each album was counted twice, thus only 5.5 million copies of the full album were actually sold.

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Is a major label necessary to have an album chart? Vampire Weekend and Arcade Fire both were number one on the Billboard charts in 2010, both are signed to Independent Labels. VW’s Contra (released on XL Recordings home of MIA, The xx, The Cool Kids, and Sigur Ros) sold 124,000 copies in its first week. It must be noted that it was the only new release of the week in the Top 10. When it comes to independent, there’s also the other side of the spectrum. Only 2,050 (or 2.1%) of 2009’s 97,751 new albums Sold Over 5,000 Units. With the internet, bands can cater to a much smaller niche audience, and may have other outlets to which they sell music that is not registered on Soundscan. In addition to those options, an artist may choose to release a record free of charge or sell the album through their own website and DIY shows. If you think about it, many bands have sold well over 5000 copies of their album during a summer stretch following Warped Tour, however; those numbers were never scanned.

Perhaps we should take a step back and understand how Soundscan works:

Sales data from cash registers is collected from 14,000 retail, mass merchant, and non-traditional (on-line stores, venues, digital music services, etc.) outlets in the United States and Canada. The requirements for reporting sales to Nielsen Soundscan are that your store has Internet access and a Point Of Sales (POS) Inventory System (a way to scan the bar codes of the products you sell). A simple text file, consisting of all the UPC’s sold and the quantities per UPC on a weekly basis is all that is required for submitting sales to Nielson. Because some retailers choose not to use Soundscan, sales from certain participating outlets are “weighted,” thus a single CD bought may be worth three on the charts.

Sales that occurred at churches, libraries, YMCAs, malls, campgrounds, public and private schools, offices, lawn and house concerts are all ineligible venue sites, thus will not be processed by Nielson. Purchases made by one individual in bulk for redistribution or gifts are also ineligible venue sales and therefore will not be processed. With these stringent guidelines, even if a band sells albums at many of their shows, most of the venues will not be eligible for Soundscans, unless the band is signed to a label that is registered. When bands do play at eligible venues, the sale numbers are often inflated because nothing needs to be “scanned” at the venues. With all these issues, guidelines, and possible methods of fraud, a far more important question is, how relevant are Soundscans to the independent music world? On one hand, it may be difficult to get your album scanned, but it’s becoming easier and easier for bands to chart on everything from the Top 200 to the Heatseekers charts. A few thousand sales can put a band into public spotlight (if they’re the lucky 2.1%). What seems to be much more important now, though, are iTunes and other digital format figures. Digital seems to almost level the playing field for nearly every artist. Will these sales charts become more relevant to the major label than the physical charts?

Sources:

• Business Wire The Nielsen Company YearEnd Music Industry Report • Billboard.Biz • Nielsen.com

Article by: Christine Osazuwa


CONDITIONS

In August, I got a chance to sit down with up and coming rockers, Alex and Brandon of Richmond’s own Conditions. Interview by: Claire Ainsworth | Photo by: Karlyn Doyle

SO YOU GUYS WERE SIGNED RECENTLY, HOW’S THAT BEEN GOING? It’s awesome! We signed to Good Fight Music, which is the newest project of the same partners who have done work for Ferret Music and Warner Music. We talked to a few other labels, but Good Fight Music feels more like a family than a business. We talk to someone on our label almost every day and we wouldn’t have it any other way. HOW WAS YOUR TIME ON WARPED TOUR? It was HOT and amazing! We were on Warped Tour for 7 days. We grew up going to Warped Tour and are so thankful for the opportunity to be on it for a week. WHAT WAS THE PROCESS TO GET ON WARPED TOUR? DO YOU WANT TO DO THE WHOLE TOUR NEXT YEAR? We entered various contests, like Battle of the Bands. We also just recently became sponsored by Ernie Ball, so they’ve been a big help. Absolutely, we would love to do the entire tour!

YOU’RE GETTING READY TO RELEASE A NEW FULL-LENGTH ALBUM, WHAT IS THE WRITING PROCESS LIKE FOR YOU GUYS? Painless. This was the best writing so far. Our first few EPs were written in studio. With this upcoming album, we were snowed in during the blizzard and that really motivated us. The blizzard made us sit down, write, and be fully prepared for when we got into the studio WHAT IS YOUR FAVORITE SONG OF THE NEW CD? Alex: “End of Progression” It’s the first song on the CD and its really high energy and fun to play live. Brandon: “Natural Progression” It’s the third song on the new CD, it’s also really fun to play and it translates well live. Watching songs take shape in the studio and then translate well live is always a challenge. With this record, we were definitely able to achieve that.

AFTER THIS TOUR WRAPS UP, WHAT ARE YOUR PLANS FOR THE REST OF THE YEAR? We’re gonna be working this fall with a new booking agent, and we’re also working on a music video to be released this fall. We definitely want to keep busy and we’ll be announcing a fall tour soon. IS THERE ANYTHING ELSE YOU’D LIKE FANS AND READERS TO KNOW? We really appreciate the support we get and we hope that everyone checks out the new record! On September 14th, Conditions released their latest full length album Fluorescent Youth. For fall tour dates and other Conditions updates check out myspace.com/conditionsband

THIS CENTURY The Hopeful Romantic Sampler so people can get a taste of what’s to come. It’s like the jalapeño popper appetizer to our album. WHAT CAN FANS EXPECT FROM THE FULLLENGTH ALBUM?

Well, there will be music, and maybe some guitar, oh and Joel does some singing on the album. The music has a fun, quirky vibe. It’s the best of our three EPs combined together, like a transformer, but it’s an Autobot, not a Decepticon. I’M GLAD YOU CLEARED THAT UP, WE DON’T WANT ANYONE GETTING THE WRONG IDEA. SO WHAT IS 16 FOR 16 AND HOW DID YOU COME UP WITH THE CONCEPT?

We started writing for the upcoming album almost a year ago and we wound up with songs just lying around. We wanted to get our songs out there to the fans while we worked on our next album. So, we came up with the idea of releasing sixteen songs. Every week we put up one new song on our MySpace, it was a cover song, a b-side, or something brand new. After four weeks and four songs, we would take those songs and release them as a group for download on tc16. tumblr.com. WAS IT DIFFICULT TO DO A SONG A WEEK FOR 16 WEEKS? YOU GUYS HAVE BEEN OUT ON JUST BEFORE TOUR STARTED, TOUR WITH THE MAINE, HOW’S YOU WERE IN THE RECORDING STUDIO, WHEN CAN WE TOUR GOING? Incredible. This is by far the best EXPECT TO THE NEW ALBUM tour we’ve ever been on. It’s our TO DROP?

first legitimate national tour and we’re so glad we could do it with some of our buddies in The Maine.

We just finished up the album, so we don’t have a definitive date for its release. We’re hoping it will come out at the end of this year. We put together

Well, we had almost 60 songs already written. We weren’t forced to write a new song every single week, but we did write some songs during the 16 for 16. WHAT WAS THE RESPONSE TO 16 FOR 16 LIKE?

We were surprised at the response. This, like many of our other projects was done very last minute, but we’ve had almost 13,000 downloads!

YOU GUYS ARE CONSTANTLY COMING UP WITH NEW CONTESTS FOR THIS CENTURY FANS, HOW DO YOU KEEP UP WITH IT ALL?

We tend to think of ideas faster than we can execute them. So they tend to not be very well organized but we pull it together… usually. A lot of things get done very last minute, but we try to keep up. LETTERS TO THIS CENTURY IS A VERY UNIQUE IDEA, HOW DID THIS COME ABOUT?

We have a P.O. Box at home used for letters from our fans. Because there was still a lot of letters coming in while we were on tour, we wanted to give kids a chance to write us on the road. So now, we bring this mailbox with us and kids can bring us letters they’ve written. We scan them onto thiscenturymailbox.tumblr.com and reply online. VERY COOL, YOU GUYS ARE DEFINITELY ALL ABOUT FAN INVOLVEMENT.

Our fans are truly great and we really want to make sure we’re giving back! SO WHAT ARE YOU GOING TO DO WHEN TOUR IS OVER?

Sleep for a month straight. Actually, we’ll be heading out on tour this fall. We’ll be releasing some more songs and we might be releasing a music video soon. But we’ll definitely be heading out on tour, so check out tour dates at myspace.com/thiscentury IS THERE ANYTHING ELSE YOU WANT FANS TO KNOW?

Yeah! Check out The Hopeful Romantic Sampler up on iTunes if you haven’t already! Be on the lookout for more contests and new song releases. Oh and Sean is afraid of birds, like deathly afraid, so don’t bring those to concerts. Yeah, try and avoid pictures of birds too.

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THE SCENIC INTERVIEW BY CHRISTINE OSAZUWA | PHOTOS BY DOUBLE J

Flash back to early 2006, One Eleven Records’ Rory was on a tour with Rookie of The Year, recorded a song or two with Mark Hoppus, and were in the process of releasing a new album. In late 2007, after Rory’s breakup, Jeremy Menard joined a band already in progress, Philadelphia’s The Scenic. From 2007 to 2008, The Scenic went from a band to book “on tour with: Mae, Copeland, Jimmy Eat World and As Tall As Lions” to being recommended “if you like Forever the Sickest Kids; You, Me, and Everyone We Know; Brighten; Hot Rod Circuit” according to AbsolutePunk.net, at least. Going back to their roots, the first singles off Bipolaroid, their new album, is reminiscent of everything good about late 90s rock and pop. From Green Day to The Gin Blossoms, The Scenic is nostalgia at its best. “It’s a little louder, a little heavier,” Guitarist, Zach Anderson, explains. “It’s more straight forward rock n roll. That’s what we wanted. We didn’t want anything too flashy. We just wanted to write really good song.”

to see what’s going to happen in the future.” Obviously, a lot has change for The Scenic over the last few years. “Because we sucked and we wanted to be better,” Menard remarks on the change in sound. “I dunno, it’s a completely new lineup and it’s just not the sound we wanted anymore. We just wanted to be a rock band. We just wanted to be louder and a little harder.” “[With the new album] we just wanted to represent innocence before life really gets to you. That’s kind of what the record is about, the ups and downs of life. One day you could be on top the next day you could be on the very bottom.”

Considering the mid-Atlantic region The Scenic calls home, it’s easy to understand the rationale behind the album. “When I was a kid,” Bassist, Frank Romantino recalls, “this scene was awesome Like ‘03 or ‘04 you’d go to an underground punk show and there would be 300 kids there. The problem with shows nowadays is I feel like that since the scene got bigger overall a lot of people One of the songs that define the new sound is “Magic.” It’s like a forgot about the local smaller bands, especially because Philly is polar opposite of what they’ve done before,” new drummer Jake such a major market, we have so much competition from othBeierschmitt explains. “It kind of throws out a whole new side of er bands that it’s really hard. It took Valencia I don’t know how them. You wouldn’t necessarily call it angry; they just put in a lot of many years to be the kings of Philadelphia. It really takes paemotions that they’ve had a while. It just puts a whole new edge on tience, like if you just come out expecting to be the biggest band what The Scenic is. It’s pretty cool to hear it and watch it all devel- in Philly; you’re not going to be. It really takes time to build up op.” Though Beierschmitt did not play on the new album his long a fan base here.” time relationship with the band has made the transition smooth. “All of a sudden it’s like, hey you play, let’s go. It’s just one step after “I’d like to see kids pay more attention to the smaller bands up the other. It’s been awesome so far and it’s been really exciting just and coming,” Menard adds. “I think this scene has almost be-

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| SCENE TRASH September ‘10


come segregated to a certain point, as far as shows. What kids loved about shows is that you’d go to a show and ‘oh there’s a hardcore band, oh there’s a punk band playing, oh there’s an indie band.’ Nowadays, shows are boring it’s like five of the same stamped out cloned bands and no one has money anymore, it just feels like the scene is kind of diminishing and everyone--we don’t know what the fuck to do about it. We’re trying to figure it out.” With so many bands emerging from Philadelphia, New York City and all over the country, why pay attention to this quartet? “Because Jeremy will make them feel uncomfortable. If that’s not enjoyment I don’t know what is,” Anderson jokes before adding, “We’re just average guys that want to have a good time at the end of the day, why not just watch our set. Spend a couple hours--spend one night with us. Let us do the work, just come out and watch and we’ll try to make it enjoyable as we can.” Great way to gain fans or get a date...

OM SCENES FRT THE PAS

The guys don’t pay attention to their “competition” much, “I’m stuck in my teens,” Anderson explains. With influences such as Third Eye Blind and Weezer spilling into the new record, it’s clear they have loftier goals than internet fame. It’ll be interesting to see if paying attention to what’s out there or saying ‘fuck it,’ will be more beneficial, in the long run. “To be honest, even though we’re the older kids still in the scene, if we didn’t love it so much there’s no way in hell we could do it,” Romantino says. “There’s a lot of bands that are younger than us that are blowing up but we’re a little bit older, a little bit wiser. We make better decisions when it comes to some stuff. I feel like bands who get really big really fast tend to go away really fast.” “Since when is there an age limit with music?” Anderson responds. “It comes down to you listen with your ears not your eyes.” “I dunno, some ladies might look at me, I don’t know about you guys but I look good!” Menard interjects. “I really don’t care about my age; I just like playing rock n roll. The bigger picture of life, especially at our age is that life is so black and white; it’s just up and down and crazy. You never know what’s going to happen from one day to the next. Some people that come into your life, relationships, even your own emotions change, as you get older. It’s ridiculous. Each song [on Bipolaroid] is supposed to be a picture of that... You wake up one day and you realize there really is no big picture in life, you’ve just gotta go for it.”

ORY: SCENES OF VICT

a three song “We recorded ng Island. We Lo demo out in around but were shopping do an EP on were going to re really poor. we our own. We e apartment I remember in th save money we were trying to s.’ Tr ying to ck su thinking, ‘this ve for recordpay bills and sa d shopping ing too. We starte were in we e around becaus wanted e W le. ub financial tro and se relea to do another just we so it couldn’t afford rds]. co Re y got a deal or ict [V usly, and we just contacted vio ob , nd ba d ol remy’s snagged us up.” They knew of Je shuffle and they el m um Br e th d with them. We di

: JEREMY & RORY

was looking “To be honest, I w, a differfor something ne dn’t necesent sound. I di old band, y m sarily sing in a singer, but and there was how to sing I didn’t know nd of yelled ki though. I just and when ne ho op at the micr er it was a I transitioned ov e. I couldn’t m big change for . It really tto lse even do fa to sing betaught me how illing out, Ch ing in this band. Just little s. ng so writing cute cute songs.”

Issue 43 SCENE TRASH |

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BOOK

A VISIT FROM THE GOON SQUAD BY JENNIFER EGAN A Visit from the Goon Squad covers 10+ characters, a various collection of stories, takes course over 40 years, and takes place all over the world. There is no chance you won’t find this book interesting. Jennifer Egan has a way of composing all these stories to make them fit just perfectly. This book is thrilling, funny, and dark. Each character has a failed story of how they got by and the crazy ways they lived their life. Egan’s way of creating a personality and voice for each new character, event, and emotion is astonishing. The book is set in first, second, and third person and each chapter is a new story, but somehow it flows. The setting of the story is all over the globe, nothing stays in one place but it usually includes a background culture of music and how it is to be a part of the scene, even the bad parts. You watch as the characters grow with their careers in different musical industries and lifestyles. I wouldn’t say you could relate, but you’ll definitely be amused. It’s not so relevant, but this would make an amazing movie with a kick ass soundtrack. By: Danica Gurdinak

SITE

SONGS

CRACKED.COM

SINGLE WORD TITLES

Okay, so I know I should be writing about a website that’s at least a little music related, but I figured I’d switch it up a bit this month. While I’ve never personally met many of our readers, I have a feeling that the majority of you are pretty interesting people so, I give you one of the most interesting websites on the internet: Cracked.com.

“Adrienne” - The Chiodos Bros. Old Chiodos Bros. is the best. Did you ever have that one person who you adored so much and wish you could have them forever? Well this song explains something exactly like that. Simply put, these lyrics are pretty.

Once you look at this website, you will be glued to your computer monitor for days. This website is the most engrossing thing you will look at all week. It’s chock-full of things you don’t need to know but would probably like to. 7 Scientific Reasons a Zombie Outbreak Would Fail? 5 Reasons Immortality Would be Worse Than Death? 5 Mind Blowing Ways Your Memory Plays Tricks On You? Who even thinks of these things? It’s like one mind-boggling article after another. What’s even better is the fact that these articles aren’t just filled with insipid snippets of data; they’re actually riddled with wittily ribtickling remarks and photos. Fun and educational! The only downfall of this otherwise wondrous website is that it’s a huge time-waster, much worse than Facebook or Tumblr. Seriously. I stopped in the middle of writing this article at least seven times just to read about the five ways my siblings made me who I am. But no matter how interesting this website may be, you should probably keep in mind that Cracked. com might not be the most work or school appropriate website. You have been warned. By: Shannie Burroughs

“Lua” - Bright Eyes Conor Oberst is one of the most talented musicians to ever live. He sounds so goddamn honest all the time, even if it is just social commentary. His lyrics are always true, genuine, and very deep, like this song. Sad and dubious in its meaning. “Escape” - The Devil Wears Prada This is the first song off their new EP Zombie, which is one of the best EPs, lyrically and instrumentally, I have heard in a long time. As you can tell by the name, the whole EP is about zombies. Each song tells a story, starting with “Escape”. The title is self-explanatory, but once you listen to the lyrics, it tells a story of a zombie invasion and basically just... Well what else would you do if you saw zombies? Just freakin’ run, right? “Echoes” - Set Your Goals Set Your Goals is one of the well respected bands in the music scene today. Lyrically, this is an amazing song. The real meaning behind this song is the loss of a loved one. Instead of letting it drag you down, you need to let it make you stronger even though you may struggle through it. It could also relate to the hard things in life, like losing a friendship. “Besitos” - Pierce the Veil This song lets out the Spanish side of Pierce the Veil’s music. Vic Fuentes wrote this song about a girl who he could never stop hurting over and over again. He wrote it in her perspective, as if she was speaking to him and trying to understand what she was going through at the time. From learning what this song is really about, Fuentes doesn’t sound like the kind of guy you’d want to date, but how could you ever get tired of that beautiful voice of his? HONORABLE MENTIONS:

“Choke” - MyChildren MyBride “Alone” - Parkway Drive “Califone” - Anthony Green “Dethroned” - Architects “NASA” - Dance Gavin Dance “Patterns” - Sky Eats Airplane “Fable” - Gatsby’s American Dream “Anniversary” - New Found Glory “Alameda” - Elliott Smith

By: Abby Dugan

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| SCENE TRASH September ‘10

THEN & NOW LIFE ON REPEAT

Amen. The Animal, a self-defined “Rock/ Pop” band, called Delaware home from 2008-2009. They released a demo and an album called My Iron Heart in 2008. The band had a steady pop punk feel with raw vocals and quick, rough beats. The sound was good, but they decided to take it a step further by implementing some changes. Amen. The Animal didn’t last long. In early 2009, they became Life On Repeat.

On May 10, 2009, Amen. The Animal officially announced their name change on their Facebook page. From here on out, they would be called Life On Repeat. They kept the same lineup as the former band, but included a few changes to go along with their new name. The group is now based out of Maryland, which has a larger scene than the one Delaware offered. However, they’re working out of Salisbury, which, according to them has “no music scene.” They’ve had to create their own. They also signed to Equal Vision Records, which has boosted their name even further. They’ve toured with bands such as Dance Gavin Dance and The Ataris, playing festivals like 2009’s Cornerstone Festival. They’ve changed their genre from “Rock/Pop” to simply “Rock”, but you can still find the same energetic melodies in their songs. Their new work seems more cleaned up from previous Amen. The Animal work, and is definitely worth checking out. By: Karlyn Doyle


Scene Trash

ABOUT

Scene Trash Magazine is a monthly regional print magazine based out of Baltimore, Maryland. The staff is comprised entirely of females 21 years old and younger. Established May 2006, the magazine focuses on East Coast independent and unsigned bands as well as exploration of lifestyle, subculture, and audience related to this music.

President/Editor-In-Chief Christine Osazuwa

Content Editor Ashley Curtis

Vice President Karlyn Doyle

Photography Editor Claire Ainsworth

Editor Dani Tauber

Marketing Assistant Shannon Burroughs

STAFF Writers & Photographers Britney Strevig Ashleigh Curcio Danica Gurdinak Abby Dugan Ryan Ashley

IN-STOCK BACK ISSUES #9. May 2007: Oh The Story & Arden #10. June 2007: Dropout Year #15. November 2007: Burning Rosewood #16. December 2007: Bravo Romeo Bravo #17. January 2008: Summer So Far #19. March 2008: The Hint #20. April 2008: The Second Sunrise #27. November 2008: Fire in the Hole

#33. May 2009: Arlington Sleeps #34. July 2009: Girls Get All The Action #36. October 2009: Sent By Ravens #38. January 2010: Storm The Beaches #39. May 2010: The Morning Of #40. January 2010: Parade The Day #41. July 2010: Just Surrender #42. Aug 2010: You Me & Everyone We Know

CONTACT

Back Issues and Subscriptions available at scenetrash.com info@scenetrash.com facebook.com/scenetrash twitter.com/scenetrash

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L O O K O U T F O R I S S U E 44 O F

SCENE TRA S H M A GA ZI N E I N O C T O B E R F E AT U R I N G

VA L E N C I A NEW ALBUM DANCING WITH A GHOST OUR ON I SURRENDER R EC O R D S O C TO B E R 12T H! P H O T O C R E D I T: TA N YA G E L M A N

Scene Trash Magazine - Issue 43  

Issue 43 featuring The Scenic, This Century, Conditions, Life On Repeat and an article about the Nielsen Soundscans.

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