FASHION | Style Wire by David Yi beachy keen
Life’s always been a beach for the Faherty twins: Mike and Alex who launched their surf and turf-inspired, eco-friendly line, Faherty Brand, this spring. The collection prides itself in using recycled polyester and plastic bottles and though Faherty Brand is only a few months old, its identity has been brewing for the past two decades. “We were thinking about this brand ever since we were younger,” Mike says. The unique qualities both brothers bring to the line are as different as their personalities. Mike is the scruffier of the two, with long, surfer dude locks and a free spirited demeanor. Alex is more straitlaced: clean-shaven, married, left-brained. Both were absolute in their aspiration to start a fashion business together. While Mike had an impressive resume working seven years at Ralph Lauren’s RRL, Alex’s stocks rose in corporate America where he worked in finance, specifically private equity. A few months ago, Mike left his comfortable position for unsteady waters by finally building the foundations of Faherty Brand. Then Alex followed suit. Though it hasn’t been all smooth sailing, the line has gotten a good start. Inspired by his travels and the beautiful fabric he discovered, Mike created prints and colors from the locations that made an impact on him. From beautiful Sumatra hand tie-dyed bikinis to Japanese influenced floral block prints; the entire line is subtle, straying away from anything ostentatious. Faherty Brand’s first design was a convertible bra top, one that’s as comfortable as it is practical in the water. Others include vintage-inspired briefs, high-wasted bottoms, easy halters and string bikinis. “It’s for the woman who wants to be sexy but functional,” Mike explains. For men, the line offers perfectly tailored board shorts that aren’t too long or short with a few block colors and prints. “He’s wearing this in the morning in the water all day,” Alex says. fahertybrand.com
body by brooklyn
BERGDORF GOODMAN 24/7 It’s a shopping fantasy come true: 24-hour access to any of Bergdorf Goodman’s luxury goodies. At least for visitors of The Mark Hotel who will now have access to Bergdorf Goodman at any hour they please. The concierge holds the key to BG’s director of personal shopping’s private line while also offering complimentary messenger services. Other generous amenities: 24-hour check in and Jean-Georges dining in-suite.
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scene magazine
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Ever notice how Brooklyn residents sport the most svelte, sexy hard bodies in all of New York City? Most won’t admit that their workout regiments consist of anything more than French espressos and American Spirit cigarettes but the secret is finally out: Williamsburg has become a hub for hardcore sweaty action. Recently gyms and extreme fitness centers have popped up in the area including the cult workout CrossFit (crossfit virtuosity, 221 north 8th st) on the Bedford Ave. stop. For those who want intense workouts fit for the summer, there are three classes that will leave you sore but slim: For beginners: SyncStudio. After years in fashion PR, former publicist Karla Misjan decided to kick off her stilettos and walk barefoot into a yoga studio for good. In May, she and friend Ashley Lively—a certified cycling instructor—officially opened SyncStudio’s doors to enthusiasts seeking calming yoga, intense TRX workouts and a novice’s guide to cycling in their basement studio aptly called the “Bassment.” ($25 for an all day pass, 133 south 2nd street, syncstudio.net)
For intermediate workouts: SoulCycle Williamsburg. The beloved class—with fans like Jake Gyllenhaal and Lady Gaga—is filled with enthusiastically loud instructors and cyclists and recently opened its new 4,000 sq. ft., 62-bike studio. The new location features a Listening Bar, Polaroid Wall, and an all-new boutique. Expect to sweat and work out both upper and lower bodies to thumping tunes. ($34 per class, 196 kent avenue, soul-cycle.com) For the most hardcore class of your life: Brooklyn Body Burn. One minute into the session gym-goers will understand exactly where the class’ name comes from. The class is not for the faint of heart, nor for those looking for a relaxing experience. Visitors will burn calories quickly during the strenuous 50-minute class, which is entirely on a pilates bench. The new studio, opened by Tracy Carlinsky, a former ballet dancer, is a total body workout by LA-based Sebastien Lagree, described as “pilates on crack.” ($33 per class, 32 north 6th street, brooklybodyburn.com)
june 2013
5/31/13 11:07 AM