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Each studio features a variety of equipment, from treadmills and rowers to bikes, elliptical machines, suspended bodyweight training straps, dumbbells, medicine balls and more.

60-inch TV screens show real-time feedback from individual heart rate monitors so each person is able to track whether or not they are in the “orange zone” – that is reaching 84% of their maximum heart rate.

That energized feeling, or “juice,” was exactly what Flannagan was looking for as a new venture. Having had successful

discounts and no annual commitment. For seasonal residents, memberships can be “frozen” while they are away.

careers building a nationwide sales organization in the mer-

Flannagan is so convinced that people will love both the ef-

chant services business and then as a real estate developer, he

ficiency of the workouts and the results they’ll see that his plans

began looking for something new to engage his talents. “About

include rolling out additional locations near downtown Sarasota

a year ago, I decided I wanted to find something with excite-

and in north Lakewood Ranch as well as in Denver, he said. “My

ment and energy that was cutting edge,” he said, “something I

energy and excitement were due to my results because results are

could get excited about.” Given the results Flannagan saw with

everything. I may not feel like going in and working out, but I do

Orangetheory Fitness, he knew this was the venture he sought.

because I looked in the mirror, and I liked what I saw. Plus, I’m

Leading up to the opening of the new studio, Flannagan has

in and out in just four hours a week,” he said. “When you look

been connecting on Facebook at Orangetheory Fitness – South

good, your confidence level goes up, and you walk with more

Sarasota with people who are enthused about the program

authority. That’s something everyone can get excited about.”

coming to Sarasota. He’s also offering pre-opening reservations up to a 20 percent discount on sessions. The incentive

Orangetheory Fitness – South Sarasota

is only being offered prior to the studio’s opening, but the sav-

6509 South Tamiami Trail, Sarasota, FL 34231

ings continue for the life of the membership. The studio will be

Sarasota Pavilion at intersection of Stickney Point Road & U.S. 41

open seven days a week with weekday hours from 5 a.m. to 8

941-444-2439 | www.OrangetheoryFitness.com

p.m. and a somewhat lighter schedule on weekends, Flannagan said. Sessions can be purchased month to month with quantity scenesarasota.com

Facebook: Orangetheory Fitness – South Sarasota July 2014




Profile for SARASOTA SCENE Magazine


Julie 2014 issue of Scene Magazine


Julie 2014 issue of Scene Magazine