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Sunshine Coast Destination Make the Most of the Moment Campaign Opportunities Sunshine Coast Destination is delighted to announce in partnership with Tourism Events Queensland the launch of a new and exciting Sunshine Coast marketing campaign initiative.

THE CAMPAIGN A brand campaign developed to bring the Naturally refreshing brand positioning to life in a compelling and meaningful way. Phase 1 launching 28 April 2013 will feature 30 second and 15 second TV commercials, supported by a digital media strategy, both developed to drive demand and visitation to our region and to your business. Phase I

28 April to 30 June 2013

Target Audience

Connectors, people between 25-54 years of age Sydney, Melbourne, Brisbane, SE QLD

Market Size

Over 2.5 million people considering a holiday

Mediums

Television, Print Advertising (magazines and newspapers) Digital Display, Search Engine Marketing PR and Social Media Campaign Call to Action: visitsunshinecoast.com.au/moments

This is your chance as a region to show Australia why they need to experience the Sunshine Coast.

HOW TO LEVERAGE THIS EXICITING OPPORTUNITY SCDL is leveraging this campaign with co-operative member marketing opportunities which will also drive home our key campaign messages and increase traffic to visitsunshinecoast.com.au. As a true partnership marketing initiative, TEQ and SCDL have worked together to identify the best website call to action to deliver effectively for the destination and industry. The primary website call to action for this exciting destination campaign will be: visitsunshinecoast.com.au/moments This will see an increase in consumer traffic to the visitsunshinecoast.com.au website and in turn provides a great opportunity for your business through the increased exposure of your package offering.

BUSINESS DIRECT TO YOUR DOOR AN EXCITING NEW OPPORTUNITY 

ALL SCDL PRINT ADVERTISING CAN NOW DISPLAY YOUR BUSINESS CONTACT DETAILS AS THE CALL TO ACTION

YOUR ADVERTISING CAN NOW LIST YOUR TELEPHONE/WEBSITE DETAILS ON ALL ADVERTISING

DON’T MISS THIS OPPORTUNITY TO DRIVE CONSUMERS DIRECTLY TO YOUR DOOR

ALL DIGITAL ADVERTISING CAN NOW BE DIRECTLY LINKED TO YOUR PREFERRED BOOKING PLATFORM. MEMBERS CAN STILL LINK TO THEIR LISTING ON VISITSUNSHINECOAST.COM.AU

ALL MEMBERS MUST ENSURE THAT THEIR DEAL IS LOADED ON THEIR NONIMATED BOOKING SITE TO PARTICPATE IN THE CAMPAIGN.

ALL MEMBER DEALS WILL BE UPLOADED ONCE YOUR DEAL HAS BEEN LOADED ONTO YOUR PREFERRED BOOKING SITE. WE RECOMMEND YOU NAME YOUR DEAL ‘MOMENTS ‘TO ENABLE YOU TO TRACK THE SUCCESS OF YOUR ADVERTISING.

Note: With these exciting new developments SCDL will no longer be able to provide campaign results on your advertising should you choose to list your business contact details as the call to action.


Sunshine Coast Destination Make the Most of the Moment Campaign Opportunities GET INVOLVED AND DRIVE BUSINESS TO YOUR DOOR – for only $150 valid to 31 July 2013 Please refer to the co-operative marketing and digital opportunities below to ensure your business is showcased as part of the most innovative and significant marketing campaign ever launched for our region. Now more than ever it is essential for your business to update its listing on visitsunshinecoast.com.au, but more importantly, ensure it is promoting your experience offerings through strong imagery and compelling content.

Brand: TVCs: Brisbane, SE QLD, Sydney, Melbourne Brand: Online display advertising Online: SCDL Search/display & Facebook PR and Media Campaigns

APRIL

MAY

X

X

X

SCDL Brand & Member Tactical Print Opportunities

JUNE

X

X

X

X

X

BMag The Retiree

BMag Out and about with Kids

BMag

Jetstar Inflight Magazine Country Style Food and Wine Toowoomba Holiday & Leisure Guide Tiger Tales - Tiger Airways Inflight Magazine SCDL Weekly EDM

JULY

X

Jetstar Inflight Magazine

X

X

A diversified media schedule driving consumers directly to visitsunshinecoast.com.au/moments SCDL DIGITAL DEAL OPPORTUNITIES, FOR ONLY $150

There has never been a better time to offer your deal to highly engaged consumers with a desire for a Sunshine Coast holiday. For $150 per deal, you will gain exposure over the campaign period with the call to action directed to a dedicated campaign section within visitsunshinecoast.com.au. PLUS, your deal will appear in in one of SCDL’s weekly consumer eNewsletters and SCDL will be promoting this initiative internally on the website, pointing consumers to the special campaign offerings.


Sunshine Coast Destination Make the Most of the Moment Campaign Opportunities SCDL COOPERATIVE PRINT OPPORTUNITIES Publication B MAG Target Market Brisbane Cost $200 each panel + gst

Booking Deadline 14 May 2013

Booking Deadline Publication Target Market Cost Booking Deadline Publication Target Market Cost Booking Deadline Publication Target Market Cost Booking Deadline Booking Deadline

4 June 2013 * Please note due to popular Distributed demand we have a double page feature in this edition Distributed 09 July 2013

25 June 2013 Out & About with Kids Families $200 each panel + gst May 06 2013 Distributed Spirit of Australia Australia wide $200 each panel + gst June 17 2013 Distributed Jetstar Inflight Magazine Australia wide $200 each panel + gst May 03 2013 Distributed May 28 2013 Distributed

21 June 2013

01 Sep 2013

June 2013 July 2013

WHAT TO DO NEXT Please complete the booking form on the following page

If you require any assistance in choosing your preferred advertising options please contact Karen Davis (marketing@scdl.com.au) or (07) 5458 8809.

These opportunities are available for current financial members of Sunshine Coast Destination Limited only.


Sunshine Coast Destination Make the Most of the Moment Campaign Opportunities BOOKING FORM Contact Details Property/Business Name: Phone Email Publication BMag:

June

Out and About with Kids Spirit of Australia Jetstar Inflight Magazine

July

June September June

July

Digital offer Please complete the details below and forward with one (1) image 300dpi JPEG:

Please note: The information supplied below will be your editorial content for your advertisement. Your special offer (please limit editorial to approximately 20 words or 150 characters). Idea: Include a value add, package or saving to draw consumer attention to your advertisement _________________________________________________________________________________ _________________________________________________________________________________ Price of your offer:

_______________________________________________________

Price/value saved:

_________________________________________________________

Tracking Code:

Please nominate ‘Moments’ as your tracking code for all print and digital deals to ensure you can monitor your advertising effectiveness.

Conditions/validity (approx. 15 words or 100 characters) ____________________________________________________________________________________ ____________________________________________________________________________________ One (1) phone number: _________________________________________________________ Website Address______________________________________________________________ FOR DIGITAL DEALS – Please provide preferred URL to link through to: ____________________________________ AUTHORISATION To ensure Sunshine Coast Destination can measure this opportunity, I agree to supply measurement information to SCDL at the specified date based on my unique tracking code (Please sign):

__________________________________________________

Contact: Email: marketing@scdl.com.au

PH: 07 5458 8809

FAX: 07 5448 7330

These opportunities are available for current financial members of Sunshine Coast Destination Limited only.


Sunshine coast current marketing opportunities