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New Location: Moving Kiruna Relocating and Rebuilding a City

New Technology:

What Happens if You Don’t Keep Up?

New You:

New Beginning:

Are You Tired of Being Tired?

London Calling for Swedish Retailer

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Our latest safety innovation We’ve always made the safest cars in the world. Now we’re helping to make safer drivers too, with Co-Pilot: a unique innovation for business from Volvo. Managing company cars and drivers can be a legal minefield. Ignorance is no defence, and compliance can be costly. But non-compliance could mean disaster: fines, bad publicity, even a prison sentence. We’ve developed Co-Pilot with a group of partner organisations to improve driver safety, shrink your compliance workload and cut the costs and risks of driving - for your people and your business. And best of all, it’s available free of charge when you buy or lease the first new Volvo* for your business. Call the Volvo Car Business Centre on 0844 490 5209 to find out more. *Terms and conditions apply

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Dear Members, Welcome back to a new and exciting year with sure not to miss the Nordic Business Forum the Swedish Chamber of Commerce! in March and a seminar on how to keep employees Healthy, Happy & At Work, in late By the time you hold this issue of The LINK in April. The social highlight this season will be the your hands, chances are we have already seen Spring Ball on 17 April, so please save the date each other, both in formal and more informal and sign up! settings. After the Christmas hiatus, we kicked off the event season in relaxed surroundings at We’re now also on Facebook, so for regular the first Link Up Drinks of 2015, held at Trowers updates on what not to miss at the Chamber, & Hamlins. At the end of January we also make sure to like us there, as well as follow gave Members the chance to meet and take us on Twitter, Linkedin and Instagram. Never luncheon with the distinguished Ian Lundin of hesitate to contact the Secretariat if there the independent oil and gas exploration and is anything we can do for you, if you wish to production company Lundin Petroleum. make the most of the marketing opportunities available to you, or find out more about our In the coming month we can look forward to a membership services. seminar on “Good Country, Good Company” at the Gherkin, with the father of the Good I hope you will enjoy the new season and we Country Index, Professor Simon Anholt. We are look forward to seeing you soon. also very excited about the annual “Welcome to the UK” event in mid-February, this year With best wishes, taking place in Luleå, northern Sweden. There’s no doubt we have an exciting spring ahead of us, with plenty of opportunities to network and learn from each other. Make


Front Cover: Katerina Gorbunova,



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THE SWEDISH CHAMBER OF COMMERCE FOR THE UK The Swedish Chamber of Commerce was founded in 1906 and is a not for profit membership organisation aimed at promoting the exchange of ideas and experiences, networking and trade between Sweden and the United Kingdom. Today, the Chamber is one of the largest foreign Chambers in the UK, with approximately 400 Member companies. It is also one of the most active Chambers, hosting approximately seventy events per year.


NOT A MEMBER YET? Join the most active chamber in the UK: - Belong to a unique and qualitative business network - Connect through exclusive events and functions - Reach the extensive Anglo-Swedish community - Benefit from matchmaking and corporate introductions If you have an interest in Anglo-Swedish relations and would like to find out more about the Chamber and how to become a member, please visit or contact the Secretariat by telephone +44 (0)20 7224 8001 or e-mail

THE YOUNG PROFESSIONALS OF THE SWEDISH CHAMBER OF COMMERCE FOR THE UK The Young Professionals of the Swedish Chamber of Commerce for the UK (YP) is a sub-organisation of the Swedish Chamber of Commerce. It has become a wellknown networking organisation for young professionals with an interest in Sweden and the UK. Founded in 1994, the Young Professionals boasts around 250 Members aged 25 to 35 years. The organisation is dynamic and includes an agenda planned to meet the Members’ interests.

The LINK celebrated 30 years in 2009 and its 300th issue in June 2011. The publication is distributed free of charge and the readership includes business executives and other staff (incl. MDs, CEOs, Directors and Managers at various levels) at our 400 member companies, prospects, general contacts, other Chambers of Commerce in Sweden and the UK, Swedish Consuls and diplomats, journalists, correspondents and other members of the press. Members of the Young Professionals are also included in the readership. The LINK is an invaluable tool for companies wishing to promote their products and/or services to a unique target group of professionals and key stakeholders within AngloSwedish trade and business. If you are interested in advertising, please contact Rebecca Martin; Communications Manager ( EDITORS OF THE LINK














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Photo: Lindex

Swedish Fasion Retailer Expands to the UK



The Fate of Facit

What Can Happen if You Don´t Keep Up


Photo: Jörgen Wiklund/


Photo: Google Images/Marcel Oosterwijk


London Calling

Tired of Being Tired?

How to Stay Focused and Cope with Urban Life



The SCC Events Calendar


Skanska to revitalise the London Skyline

Photo: White


Impact Hub Westminster

Photo: Electrolux

Photo: Impact Hub Westminster

Photo: Flickr/Klaus Boesecke

How to Relocate an Entire City

Photo: Earthy Photography


Moving Kiruna


Peter Spencer Electrolux Ltd


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Discover real Private Banking At SEB Private Banking, we acknowledge that everyone has a unique set of challenges. It’s why we do not offer ready-made solutions, concentrating instead on developing meaningful, long-lasting financial relationships and making the effort to really understand you and your requirements. Our international network of private banking offices will look after all aspects of your family business finances, from daily transactions to long term investments. Its services cover everything from tailored financial management, through to helping you to optimise the legal and tax structures within which your assets are held. As one of the world’s strongest banks and with more than 150 years of experience in private banking, we have just what it takes to ensure your future prosperity. To find out what SEB can do for your personal wealth, contact us in London: Christian A. Hvamstad +44 (0) 20 7246 4307

Sweden • Norway • Denmark • Finland • Luxembourg • Switzerland • United Kingdom • Singapore • Estonia • Latvia • Lithuania 6

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Photo: Earthy Photography


The Walpurgis Ball Date: 17 April Time: 19:00-late Venue: The Waldorf Hilton Hotel London, Price: £125 for Members and close friends; £1920 for a table of twelve. All prices includes VAT.

The Swedish Chamber of Commerce for the UK would like to invite its Members, spouses and friends to the black tie Walpurgis Ball, in celebration of “Valborgsmässoafton”. The evening promises a three course meal, dancing, live music as well as entertainment from Lund’s Student Singers. For more information please visit


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The Chamber had the pleasure of welcoming Members to SEB, Scandinavian House in London on the 6 November. SEB’s Chief Economist Robert Bergqvist shared views on where the world economy is heading as well as his predictions for the future. Bergqvist’s and other policymakers’ biggest challenges in an ever changing world were addressed during the evening, and the event was appreciated by all attending.

Selected Members were invited by the Swedish Chamber of Commerce to the Industrial Forum with keynote speaker Lars-Eric Aaro, President and CEO of LKAB. The Forum was hosted by H.E. Nicola Clase at the ambassador’s residence. Aaro represented the Swedish state owned mining company LKAB and during his speech he introduced the company; its history and its market. The Q&A’s was led by SCC Vice Chairman Björn Savén.

Ulla Nilsson presenting the keynote speaker of the night; Robert Bergqvist

Lars-Eric Aaro, Kristian Terling & Frank Hojem

Kristian Terling & Håkan Winberg

Karin Apelskog & Ann-Charlotte Gerdne

Jonas Marting & Birgit Hartelius

Joacim Damgard & Urban Funered

Peter Kragelund & Fredrik Edenholm

Mats Oscarsson & Gustav Svensson

Suzanne Bolinder & Torsten Stjernschantz

Anders Grundberg

Jan Cederberg, Ulla Nilsson & Jan W G Penser

SCC Vice Chairman Björn Savén introduces Lars-Eric Aaro, LKAB


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SCC joined Älva London for Christmas shopping - Scandinavian style. Älva London sells Scandinavian fashion brands including Filippa K, Greta, ByMalina, Mayla, Ahlvar, Stylesnob, Misst, Skultuna and bespoke fur and cashmere brand Jiipel. Clothes, accessories and shoes were displayed during a cosy networking opportunity at the Cleveland Arms, in Bayswater.

Grosvenor House Apartments hosted the November LINK Up Drinks at their fabulous penthouse suite, overlooking Hyde Park and the Winter Wonderland. The companies; Emc Ltd - emceurope, Sovereign UK Ltd, SKF (UK) Ltd, A Swedish Home, Satigo Ltd and Lofbergs UK presented as new members of the Chamber. Mingle and networking opportunities were enjoyed and delicious canapés served.

A shopping experience at Cleveland Arms

Lars Olsson, Thomas Madsen, Johan Gunnarson, Max Henrikson & Peter Benson

Älva presents beautiful jewellery

Shoes for all occasions

Mingling with drinks & canapés

Linda Delrio, Mari Levin Narciso & Marie Sahlin

Emeka Nwadike & Jeanette Roth-McCrorie

Olaf de Bakker

Neela Chauhan & Ed Rieu

Sanjay Pritam & Jeremy Knight

Carly Barrett, Tania Tandon & Victor Hjält


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The 2014 Swedish Chamber of Commerce Annual Christmas Luncheon was held at the luxurious Landmark London Hotel. During the luncheon, guests were entertained by Ulricae Drängar, ThinkersLive, a Lucia choir from the Swedish School, beautiful singing by Johan Bjurman Bergman and afterwards music from Peter Walker and his live band “Soulfools”. Traditional Swedish Christmas food was served and raffle gifts included iPads, exquisite leather bags, flight tickets, hotel stays, afternoon teas and much more.

The 2014 Secretariat of The Swedish Chamber of Commerce for the UK

Hans Dyhrfort & Jeff Rebello together with the Scandinavian Airlines Group



1. Bicky Chakraborty, Bert Nordberg, Percy Barnevik & Mats Granryd

Joacim Damgard, Birgitta Damgard & guests

Lars Olsson with guests of Stena Line

Guests of Ascom

Guests of Kreab Gavin Andersson

Welcome drinks & mingle in the Ballroom


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The 2014 Swedish Chamber of Commerce Annual Christmas Luncheon was held at the luxurious Landmark London Hotel. During the luncheon guests were entertained by Ulricae Drängar, ThinkersLive, a Lucia choir from the Swedish School, beautiful singing by Johan Bjurman Bergman and afterwards music from Peter Walker and his live band “Soulfools”.Traditional Swedish Christmas food was served and the raffle gifts included iPads, exquisite leather bags, flight tickets, hotel stays, afternoon teas and much more.

Per-Olof Persson & Duro Schlafer

Peter Hallqvist, Mimmi Smart & Suzanne Bolinder




1. Count Bertil Bernadotte & Philip Sheppard

Chris Christiansson & Anita Christiansson

Håkan Rosmarus & Myrvete Zekaj

Joakim Karlsson & Dave Buckley


1. Thomas Berglund & Carina Winberg

Håkan Winberg & guests

Ulricae Drängar lead the Snaps songs

The Swedish School’s Lucia Choir


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Join the SCC for a Breakfast Seminar with Professor Simon Anholt, on the topic of ‘Good Country, Good Company?’ organised in collaboration with Skanska and Strålfors. In this seminar, Simon Anholt shares some unique insights into the real mechanisms behind the principle that doing well and doing good are now the same thing. Time: 07.30-10.00 Venue: The Gherkin, 30 St Mary Axe, London EC3A 8EP Price: £26 for Members and £46 for Non-members





Welcome to the UK is back for yet another year, and this time, the Swedish Chamber will be bringing the event to Luleå. In partnership with Trowers & Hamlins and the Norrbotten Chamber of Commerce, the Swedish Chamber will welcome companies from the area who intend to expand to the UK, for a day of networking and enlightenment. Time: 09.30-16.30 Venue: Kulturens Hus, Norra Hamn, Luleå Price: TBC





The Swedish, Finnish, Norwegian and Danish Chambers of Commerce in London are annually organising a joint Nordic event called Nordic Business Forum. The 2015 edition of the Forum will address the topic ‘Surviving Industry Restructuring’ representing keynote speakers from Ericsson, Rovio Entertainment, Pandora Jewellery and Hurtigruten. Time: 18.00 - 21.30 Venue: TBC Price: £15 for Members and £45 for Non-members




MANAGEMENT FORUM Preparing for a management position – how to climb the ladder and do you want to? This year’s speakers are representing the Swedish companies Nordea and H&M.

Time: 18.30 - 21.00 Venue: 8th Floor, City Place House, 55 Basinghall Street, London EC2V 5NB Price: Free for Members and £15 for Non-members


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Join the Swedish Chamber, Danske Bank and Deloitte for a tax seminar in conjunction with the changes in tax and legislative regulations in 2015 being introduced. Meet with the experts and gain deeper insight in how you and your wealth will be affected in 2015. Time: 18.30-21.00 Venue: Capital Club, 15 Abchurch Lane, London EC4N 7BW Price: Free for Members and £25 for Non-members




The Walpurgis Ball was introduced to the Swedish Chamber of Commerce’s event calendar in 2013. Traditionally a feast to ward off winter and evil spirits, the Walpurgis Ball seeks to celebrate the arrival of spring. Please join us for this festive evening for dinner, dancing and celebrations. Time: 19.00-late Venue: The Waldorf Hilton Hotel London, Aldwych, London WC2B 4DD Price: £125 for Members and £1920 for a table for twelve





All Members are invited to join us for the Annual General Meeting and Members’ Luncheon of the Swedish Chamber of Commerce for the UK. The Swedish Chamber of Commerce for the UK is one of Sweden’s oldest foreign Chambers, established in 1906. The Annual General Meeting is the perfect opportunity to gain insight into the past and coming years. Time: 11.00-14.30 Venue: TBC Price: TBC



ENTREPRENEURSHIP FORUM This year’s Entrepreneurship Forum seeks to address the often toughest challenge among entrepreneurs - how to acquire funding as a start-up to execute a business idea. Time: 18.30 - 21.00 Venue: Grange St. Pauls Hotel, 10 Godliman Street, London EC4V 5AJ Price: Free for Members and £15 for Non-members


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Netigate is a SAAS company that provides tools and solutions for online research. They were established in 2002 in Stockholm and are today a leading European provider of cloud based services for online surveys, primarily used for customer satisfaction, employee performance and market research. Today Netigate has about 1500 Customers in 30+ countries and helps more than 35,000 active users in their daily work of collecting valuable insights from customers and employees. The technology platform supports 60 languages. They are now investing in the UK market.

Photo: Flickr/Nicolas Raymond

Netigate Expands in the UK

“We have successfully expanded in the Nordics and the DACHarea and now it is time for us to take the next step. The UK and Ireland market is becoming important for us so this is a natural next step for Netigate”, says CEO, Tobias Thalbäck. “I am very glad to be part of the Netigate team and I am really looking forward to bringing our UK and Irish Operations to the next level. Netigate’s solutions can really help organisations get a better understanding of their business environment”, says Mark Kenneally, newly appointed Sales Manager for the UK and Irish operations.

Lid Publishing Releases Book About Environmental Opportunities Lid Publishing is one of the leading publishers of business books. The company’s focus is to guarantee its authors and sponsors the effective communication of their corporate image as well as their ideas in the business world through printed books, the Internet, audio-visual products and in person.

For more information about “The Environmental Capitalist” and about Carl Hall, please visit

Photo: Flickr/Pimthida

Lid Publishing recently published a book by Swedish Author Carl Hall; “The Environmental Capitalist”. The book highlights a new business approach; instead of seeing the environmental challenges as disturbing the business, saving the planet from environmental destruction should be seen as a business opportunity. The book focuses on how environment issues can become profitable for a company that are serious about addressing these challenges. It is, according to the author, “the biggest business opportunity in the history of the world!”.

The book includes examples of different case studies from the Nordic region where companies have successfully combined sustainability and business. It is a book based on the argument that capitalism, self-interest and the invisible hand are crucial in order to create large scale environmental changes. Mr Hall is the founder of Alder, a private equity fund focused on growth companies in the clean technology industry, and an “environmental capitalist”. Through his experiences, entrepreneurial Mr Hall argues throughout the book that he can prove that bold environmental actions are great opportunities to seize in order reach profits.


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PwC Ranked One of the Most Attractive Work Places Amongst the Young Photo: Flickr/European Parliament

A recent survey, called “Europe’s Most Attractive Employers 2014” and published by research company Universum, ranks SCC Member Company PwC one of the top 5 employers in Europe. The attraction index compiles the results of a student survey made in 12 European countries.The survey represents the preferences of more than 130,000 career seekers across Europe. The index is divided into two rankings: one based on business students and one based on engineering students. Among business students, the top choice attractive work place remains Google, with the L’Oréal Group as a close second and PwC in third place. According to the survey, the top attributes among companies are access to professional training and development, a creative and dynamic work environment and good leadership.

Photo: Flickr/Klaus Boesecke

Skanska to revitalise the London Skyline

Skanska, one of the world’s leading construction groups, has during the past few years signed prestigious contracts around the world. Especially in London, where the contractor has been awarded jobs for Land Securities as well as projects such as the £500M contract to build the Scalpel tower in the City of London. Now, Skanska has been chosen as the preferred bidder for the £600M job to redevelop the Battersea Power Station in London. The Battersea Power Station is one of London’s most familiar and beloved skyline silhouettes. The transformation is hoped to regenerate and revitalise a “forgotten corner of central London”. The location is thought to attract retail, offices and residents who enjoy accessibility to shopping as well as to leafy parks.

Skanska is already working on the first phase of the project. The company was awarded a £90M contract to build over 850 homes. The new £600M contract to redevelop the power station building will itself focus to fit retail and events spaces on the lower floors, offices above and about 250 apartments to crown the building. “Skanska is a leading contractor, with the experience and expertise to undertake the work required on this Grade II listed iconic building,” said Philip Gullett, Chief Operating Officer at BPSDC, in a statement.


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Our business is built on dependability. That’s why we have 1,200 highly trained technicians in 93 workshops across the UK. Each one focused on delivering the most professional service possible. From technology and return on investment to aftersales and uptime we’re proud to keep our customers performing at their best.


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‘Good Country, Good Company?’ Breakfast Seminar with Simon Anholt at The Gherkin, London Date: 11 February, 2015 Time: 07.30-10.00 (breakfast served 07.30-8.10) Venue: The Gherkin, London Price: Members £26, Non-members £46 To secure your place, please email our Events Manager:

Join the Swedish Chamber of Commerce in Luleå on the 18th of February

Welcome to the UK 2015

The Annual Welcome to the UK is back! This time destination Luleå! A select group of Swedish companies looking to establish themselves in the UK will be present. For more info on opportunities regarding exhibiting, attendance or presentations, please contact Events Manager Ebba Wiberg on


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Swedish Fashion Retailer Expands to the UK


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When fashion chain Lindex announced in 2014 that they were going to open in London, it was the latest development in the company‘s seemingly skyward trajectory. The chain has already been making headlines recently with a slew of collaborations with famous fashion designers, most recently the iconic Jean-Paul Gaultier, as well as prominent faces such as actress Kate Hudson and super model Karen Elson. The retailer, which up until now had been focusing its expansion in the east, will be opening their first shop in London, in the fabulous Westfield Stratford City, which, a mere skip hop and jump from the City, is the largest urban shopping centre in Europe. Having wanted to reach a larger audience for a while, it had been a goal to increase the company’s visibility and place themselves at this level. “The UK seemed a very natural step at this point. We have been working for a while to be ready for this move; to build a strong brand and to have a strong product. The UK market has enormous potential and will give Lindex the opportunity to grow,” Lindex CEO Ingvar Larsson tells The LINK. The company was founded in the 1950s, when Ingemar Boman and Bengt Rosell opened a lingerie store in Alingsås, west Sweden. Shortly thereafter, Boman and Rosell bought a company named Lindex, based in Gothenburg, and subsequently changed the name of all stores to match this. In the 1960s and 70s the range was expanded to include women’s ready-to-wear and in the 1980s the company started to look outside of the Nordics, but toward the end of the decade again chose to concentrate on markets closer to home. The 1990s saw a focus on ethical production and environmental issues, and the company purchased the children’s wear brand Fix, known for its colourful prints and durability. A collaboration with supermodel Emma Wiklund in the noughties brought Lindex firmly back to the forefront of trendy high street fashion. The company started looking east and began its expansion in Central Europe, opening stores in the Baltics as well as the Czech Republic. After being incorporated into the Finnish listed retail group Stockmann in 2007, the Russian market opened up and the company launched its first store in St Petersburg in 2008. Soon after, the chain also opened up franchises in the Middle East. Today, Lindex is a leading fashion retailer in Northern Europe, with 480 stores and some 5,000 employees.

Photo: Lindex

Responsible for the UK expansion is newly appointed regional manager Lena Provén. With a solid retail background, joining Lindex at first as a store manager, she has been a regional manager within the company for the last 8 years. She tells The LINK that she loves a good challenge and is excited to shoulder the responsibility of taking the chain to the UK.

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The LINK FEATURE “I have high expectations – it is going to be truly exciting to build the team from the ground up and really put Lindex on the UK fashion map,” she says. In the shop, which is set to open in late March, a new store concept will be rolled out, which although in line with the look that has become associated with Lindex (a Scandinavian chic with focus on light, freshness and a welcoming space) promises to offer more flexible fittings and an increased focus on sustainability. “The store layout will be slightly different, we will have more inspiration spaces and window displays that will allow us to show off the fashion in a fantastic way,” Provén says. And at Lindex, they are very clear on who their target audience is. “The Lindex target customer is a fashion-interested and fashionconscious woman in the middle of her career, often with children. Whether we are planning the cut and design, the stores or the web shop – the woman is always in focus,” Ingvar Larsson tells The LINK. Resonating with the self-image of the core customer, recent collaborations with famous faces have without a doubt brought the company profile to the forefront. In 2011, Lindex collaborated with US celebrity stylist Rachel Zoe, and the fashion house has been fronted by stars such as Reese Witherspoon, Gwyneth Paltrow, Penelope Cruz and Kate Hudson. Despite a fierce competition on the UK retail market, Lindex is committed to not comparing its results to that of other retail competitors on the high street. “Wherever we have taken Lindex, we have always strived to compare our results to what we have achieved before,” says Larsson. “That way we keep pushing ourselves to improve and to always get better at what we do.” And according to Lena Provén there has been a lot of UK interest following the reveal that the shop will be launched in Stratford City. “We have had a lot of enquiries and we feel very welcome,” she tells The LINK.

Photo: Lindex

Provén has been part of the planning team since her appointment in September last year and has been on the spot, overseeing the construction of the store and recruiting staff since early December. Apart from a more flexible décor there will also be less carpets in the new store, which is part of their ongoing commitment to a more sustainable running of the company – on all levels. “This has always been important to us. The difference today is that we talk more about it, we have developed clear goals and we are getting better at telling the world all that we are actually doing in this area,“ Larsson tells The LINK. In November the company announced the recruitment of a Global Sustainability Manager, based in Hong Kong, who will be working on goals and sustainability strategy as well as support production offices in the implementation and work with stakeholder and industry partner in reaching the company’s sustainability goals.


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Lena Provén, UK Regional Manager

Larsson tells The LINK that 99 % of Lindex employees are women and that the company is very much a company FOR women. “Our commitment is to our customers. It is therefore natural to be committed to causes that affect women. For example, we have been a main partner in the Pink Ribbon project in Sweden from the very beginning, doing our bit to fi ght breast cancer since 2003,” he says. In the latest Pink Ribbon Campaign Lindex donated a whole 10 % of the sales price on the collection in collaboration with fashion icon Jean Paul Gaultier to the cause, in total raising a staggering €1.4M.

Ingvar Larsson, CEO Lindex

“But we’re in no rush,” says Ingvar Larsson. “It is more important that it is the perfect location for Lindex.” A fabulous opening campaign is planned for the store which is set to open in March. Provén is eager to get going and is certain that Lindex’ core values will translate to the British market. “We will offer an unbeatable service – and always with passion and commitment,“ she tells The LINK. Lindex will launch their first store in London at the end of March 2015. The store will open in the shopping centre Westfield Stratford City and a local distribution centre will also be in place. The local online shopping site has already been launched.

Photo: Lindex

At the moment, management is busy looking at other potential locations in the UK that are right for Lindex.

Photo: Lindex

Photo: Lindex



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Photo: Lundin Petroleum



MEET Ian Lundin Date: 30 January Time: 12.00 for 12.30-14.30 Venue: Grange St. Paul’s Hotel, EC4V 5AJ Price: £55 for Members and £85 for non-members

Highly successful serial entrepreneur, drilling engineer and businessman Ian Lundin has during his career worked with companies such as Wintershall AG and the International Petroleum Corporation, IPC. Since 2002 he is the Chairman of the independent petroleum company Lundin Petroleum AB, based in Sweden. For more information please visit

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The secret behind A Swedish Home’s success has been finding a niche in an overcrowded rug market by providing Swedish style ecofriendly handwoven rugs, produced wherever possible from recycled materials. We noted that rag rugs on the market in the UK seemed to be mostly multicoloured and ethnic looking with very little choice of colours and designs. We investigated traditional Swedish “trasmattor” and realised that if we offered a range based on these designs and colours at an affordable price to UK customers, we could create our own market. Today, our range has widened to include flat woven rugs in neutral restful beiges, whites, pretty pastels and crisp bright Scandinavian stripes, nearly all made from recycled materials and always cotton rich. 2014 has seen the company become proud suppliers of products from Swedish company Ekelund and in 2015 it has plans to move forward with more linens and soft furnishings in the range. Sandra Benson A Swedish Home

rets c e S er Memb ealed rev

As a digital marketing agency we specialise in the delivery of best practice B2B marketing campaigns and solutions. After many years of working both agency and client-side, we felt the need to create an agency that adopted a virtual approach to delivering B2B digital marketing solutions. This approach provides the company with a scalable and flexible structure enabling us to assist where there is a need or challenge to be solved. A trusted advisor relationship built and maintained by adopting best practice methods for all aspects of B2B data and digital marketing. Our clients view us as a seamless extension of their business and by working in partnership with our customers across the UK and internationally, we solve marketing challenges at both a strategic and tactical level. The above formula along with our expert knowledge in digital marketing represent the secret to our success. A problem shared is a problem solved, so tell us about your marketing challenges..

Tobias Andersson virtualROI Ltd


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What Can Happen if You Don’t K


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Due to the increasingly globalized world, new technologies and innovations are continuously presented in all different types of industries. The phenomenon of disruptive technologies provides a great challenge for companies struggling to adjust to the changing industry environment. According to a study1 by Dr. Christian Sandström, Associate Professor in Innovation Management, the Swedish office product manufacturer Facit remains a clear example of the difficulties implied by an industry restructuring. This is a current theme for the SCC this spring due to the upcoming Nordic Business Forum addressing the topic ‘Surviving Industry Restructuring’.


The industry for office machine supplies can be traced as far back as to the end of the 19th century, although it grew more rapidly during the 20th century, with only a few well-established firms operating the market. Due to the high barriers for new actors to enter the market “The office machine club” was a term commonly used referring to the few companies within the industry. One successful Swedish company offering office machinery was the Åtvidaberg-based firm Facit. The company experienced a remarkable success after launching the world’s first mechanical calculator in 1932, using only ten digits. The calculator continued to be a best-selling product and it essentially remained the same for 40 years, with no major developments. Facit was a highly vertically integrated company with a large service network and a strong sales organization, making it possible to establish long-lasting relationships with its customers. Some argue that this was a key source of competitive advantage for Facit, and a reason not to drive continuous improvement of the product.

n’t Keep Up

Photo: Flickr/dgrosso23

The early version of the electronic calculator was large, heavy, and twice as expensive as the mechanical machines. However, this changed when individual transistors were replaced by integrated circuits. Then, a rapid decline in prices of electronic calculators increased the demand and the number of sold units exploded, increasing by 18,000 percent from 1967 to 1972. This meant that the demand for Facit’s mechanical calculators declined significantly. The result was a need for Facit to replace a high margin product with a lower marginal alternative, which would make a considerable impact on the total profit. Through the previous decades, Facit had built strong customer relationships, which made it possible to sell small volumes with high margins per sold unit. The introduction of electronic calculators affected Facit and made their sales model no longer profitable. Due to disruptive technology within the industry, Facit faced an uncertain future, and in order to survive, there was a need for managerial action. In 1971 a top management meeting was held in order to decide whether Facit should start manufacture electronic calculators long term. The CEO, Gunnar Agrell, decided that Facit should listen to the market demand and focus more on electronic calculators, and sell through the well trained sales organization. Facit faced another problem later on as calculators became a consumer product and the sales organization lost its value as profitability could not be reached by selling small volumes of cheap products.


C. Sandström, “Facit and the Displacement of Mechanical Calculators” IEEE Annals of the History of

Computing, 12 Aug. 2013, pp. 2-12.


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Facit made plenty of efforts in order to adjust to the products demanded by the market. Though, since Facit was specialized in mechanical calculators, an investigation showed that it would take approximately four years before the electronic calculators would be a profitable solution. It proved to be hard for Facit to find people with the right competence and serious complications occurred when trying to re-educate the staff. The lack of competence resulted in several technical difficulties and severe delays. Facit took the initiative and made efforts to collaborate with companies such as Philips and Hewlett-Packard, but nothing seemed to work out for the Swedish office machine

“Facit sold office machines, aimed for industrial customers. Having built an extensive sales organization aimed for this purpose, the company was poorly adapted to benefit from the transition to consumer markets. Also, this transition resulted in new entrants to the industry, generating fierce competition.” - Dr. Christian Sandström, Associate Professor in Innovation Management, Chalmers University of Technology & Ratio Institute manufacturer. Despite Facit’s recognition of the changes within the industry at an early point, the company struggled to shift to electronic calculators. How could that be? According to the study, it had to do with Facit’s main competencies being related to mechanics

and not electronics. The whole organization had been trained for over 15 years for the purpose of developing, producing, and selling mechanical calculators. The R&D, its machineries, and the know-how were all focused on the mechanisms. When the industry focus changed, the electronic calculators quickly developed from being bulky and expensive to more user-friendly and cheaper. With expertise focused mainly on mechanical calculators, Facit did not keep pace with this new technology. The entire organization had to be transformed in only a few years, which proved to be too much of a challenge. Facit had been a strong player on the market for decades and the management were not used to acting under conditions of high turbulence and discontinuous change. The change of industry structure affected the entry barriers; which in the mechanical era was high with little competition. The shift to electronics made it easier for companies to enter the market and the rivalry increased, lowering prices and profits, making it tough for Swedish based Facit. Facit’s sales model was producing small volumes with high margins, where the relationship to the customers were of high importance. The electronic pocket calculators demanded larger volumes to create profitability, which was different from Facit’s model. Some might argue that Facit’s location in Sweden was damaging for the company. Being situated in Åtvidaberg meant comparatively much higher wages than in Asia. When Facit realized that they were in desperate need of acquiring new competence with electronics, they struggled doing so in Sweden. Åtvidaberg was a small rural town with skills related to mechanics why proved difficult to develop electronic calculators in this setting.

Photo: Flickr/Historias Visuales


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Photo: Marcel Oosterwijk

“The changes both in required skills and the industry structure within a very short time period imply that the challenges Facit encountered were insurmountable.” - Dr. Christian Sandström, Associate Professor in Innovation Management, Chalmers University of Technology & Ratio Institute It is important to state that the shift from mechanics to electronics implied huge changes in the industry structure and affected not only Facit, but also other actors. Because of the rapid structural change, extreme efforts probably would have been required in order to remain competitive. Due to the globalization and improvement of technology, companies are continuously facing industry restructuring. Christian Sandström gives his advice on how to combat disruptive technologies: “Instill a sense of urgency at an early point, make sure to understand how the transition will affect your skills and the dynamics of your industry. Often, a viable option is to exit the industry and enter another one, or make a strategic acquisition at an early point.” In order to learn from other companies that have been or are currently facing a changing industry due to disruptive technologies and innovation, the Swedish Chamber of Commerce is hosting the Nordic Business Forum on 10 March. The event will provide a great opportunity to listen to companies telling their stories about obstacles and success.

NORDIC BUSINESS FORUM 2015 Surviving Industry Restructuring In today’s fast paced environment, many industries have recently faced major transformations and convulsions due to, for instance, introduction of inventions and disruptive technologies, changes in consumers’ behaviour or in industry structure. Four keynote speakers representing a company from each Nordic country will share their experiences on how to survive an industry restructuring and stay competitive. Keynote speaker representation: • Ericsson (Sweden) • Rovio Entertainment (Finland) • Pandora Jewellery (Denmark) • Hurtigruten (Norway) 10 March 2015 - Sign up at


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Photo:ImageBank Sweden/Staffan Widstrand


How to Stay Focused and Cope With Urban Life


In today’s high pace urban lifestyle, stress and fatigue amongst busy city people are rife and finding the time to refuel energy and keep track of one’s healthy habits is often a challenge. That’s why Chris Christiansson and his team at TalisLife has developed a mobile health (mHealth) training system consisting of an app and multilevel intelligent device for smartphones, to give advice on how to live a balanced and healthy life by tracking health and stress levels. The background to TalisLife After working in sports and corporate health training all his life, Chris Christiansson was inspired by previous studies and experience in behaviour physiology to develop a solution for high performers and stressed out city people. The idea of TalisLife developed while Christiansson and his team were doing corporate motivation camps for executives around the world. While they were hiking the mountains of Switzerland, doing fairly simple team building exercises, he noticed that most people could not cope under pressure and physical effort. Having previously worked with Biofeedback, advanced technology for tracking health parameters, Christiansson decided to take the large, clumsy device and make it wearable - into a mobile application for smartphones. The mobile solution would help individuals to test and monitor their body, mind and emotional parameters to detect fatigue, dysfunctional unhealthy lifestyle patterns – and ultimately increase wearers’ wellbeing. TalisLife is aimed towards active professionals, both men and women, who are tired of being tired and deal with both performance pressure and the stress of everyday life. In order to achieve this, TalisLife has developed a daily routine referred to as the RRRMS™ Formula 1, which is a personalised daily routines for sustainable healthy high performance and wellbeing. The mobile health training system accessible in your smartphone enables you to stay energetic, fit, empowered and healthy which is necessary to be able to

sustain a productive and balanced lifestyle. TalisLife aims to help users prevent stress-related fatigue, act on pre-burnout signs, recover quickly and develop good habits by nurturing better physiology. Formula 1 to better health Using the TalisLife training system means developing a daily routine of self-monitoring of vital health parameters, monitor once personal health risks and behaviours, and learn to include the RRRMS™ daily. It also encourages users to take daily, weekly and monthly retreats to connect with themselves and make self-health checks. Different from other competitors on the market, TalisLife tracks multilevel measurements in real-time of the nine vital human health risks and behaviours. According to the company, the TalisLife is based upon validated behaviour physiology science, which makes is more accurate compared to other products. One of the other benefits is the intelligent training system helps users to stay in their ‘e-zone’, a zone of energized inner stability and creative calm. By monitoring and updating daily health information via Bluetooth, the system tracks physical, mental and emotional indicators to detect pressure, stress, fatigue and dysfunctional parameters. It analyzes your ‘health habits’, talks you through stress, alerts you to slow down, to refuel your energy or engage your ‘specific best practice’ routines to meet your daily challenges.


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Photo:ImageBank Sweden/Staffan Widstrand


Connecting with the Swedish network TalisLife has chosen to become part of the active London community that a membership in the Swedish Chamber of Commerce gives access to and where many potential future customers gather. Since they joined in May, they have already made invaluable contacts and partners who have helped with branding and marketing of the launch of the product, as a result of successful SCC networking. The application is launching in April but TalisLife is already getting a broad interest from individuals, corporations and health professional alike.The reason is that it meets a need and helps people finding pragmatic solutions for how to balance their work-life-health. The concept of corporate wellness is becoming more important within office culture and training systems such as TalisLife are now becoming more popular from an employer`s point of view. The trend is for companies to include such solutions into the package when planning for the wellbeing of their employees, to encourage these to achieve a healthy balance and increase productivity.

Given results on the golf course According to Christiansson, they have seen how people using the TalisLife as part of their daily life have been able to increase their focus and up their performance in various situations. Success stories range from Golf players having reached their all-time high due to mindfulness exercises before taking shots, to executives, preparing for important meetings, who have experienced an increased focus leading to great deals being signed. In the future TalisLife plans to offer users an integrated lifelong self-health system to test, teach, train and track vital human health risks & behaviours to develop healthy lifestyle routines and make them become natural for people to use in the daily life. The aim is for TalisLife to get medically approved and ultimately for it to be included in the healthcare system as a tool for physicians. For now, Christiansson and his team at TalisLife are focusing on continuing to improve the mHealth training system, getting feedback from customers to increase the accuracy even further and to continue to improve their customer`s health.

The TalisLife app will launch in April and will be available in the Appstore on your smartphone.


• • • • •

refresh refuel recharge meditate sleep


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Call +352 43 88 77 77 to find out more about our service


You know where to go. We know how to guide you there. Moving abroad can be very complicated. There are many things to consider, including the requirements of the different regulatory regimes to which cross-border wealth planning is subject. Let us guide you through the legislative labyrinth, and help you avoid unnecessary, time-consuming paperwork, as well as any unwelcome (and often expensive) surprises along the way. No matter where life takes you, Nordea’s in-house wealth-planners and their external network of experts can ensure that you are well prepared to meet the challenges that moving abroad brings. Visit us at or call +352 43 88 77 77 to arrange a meeting.

Making it possible Nothing in this publication should be construed as an offer, or the solicitation of an offer, to purchase, subscribe to or sell any investment product or services in any jurisdiction where Nordea Bank S.A. or any of its affiliates do not have the necessary license. Published by Nordea Bank S.A., R.C.S. Luxembourg No. B 14.157 , subject to the supervision of the Luxembourg Commission de Surveillance du Secteur Financier ( Contact details : 562, rue de Neudorf, L-2220 Luxembourg, Tel +352 43 88 77 77 LUXEMBOURG • SWITZERLAND• SINGAPORE

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I caféet kan du dricka svenskt kaffe, läsa svenska tidningar och äta kanelbullar. Här finns alltid någon att prata med. Vi har fritt WiFi och gästdatorer med utskriftsmöjlighet. På våra anslagstavlor kan du hitta tips på boende, jobb och annat samt själv sätta upp en annons.

aktuellt våren 2015

Melodifestivalen - alla lördagar 7 feb - 14 mars kl 19. Storbild, bar, fri entré Fördjupningssöndag 8 mars. Service in English 22 Feb. Vasaloppet 8 mars kl 7. VM-kval fotboll 27 mars kl 19.30 Konsert 28 mars kl 16 Kjell Lönnå & Sundsvalls kammarkör Lunchkonserter. Valborgsfirande & Vårbal 25 april. Run Hackney 10 maj.

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19/01/2015 11:18:11


Why Swedish companies must be better at explaining Sweden to foreign talent WORDS: PAUL RAPACIOLI

Sweden is the best! As pretty much every international survey will tell you, it’s the best country in the world for quality of life, it’s the best place to grow old and the best place for women. It has the best IT infrastructure, the best childcare, the most trusted politicians, the least corrupt businesses, the best corporate social responsibility and the best prizes. Sweden has produced far more industrial giants than any other country of a comparable size. More recently, Skype has changed the telecoms industry and Spotify has changed the music industry. Klarna is changing the way we pay while Candy Crush and Minecraft shape the way we play. With these incredible living conditions and such a thriving business environment, you would think that the world’s talent was flocking to Sweden. But that’s not happening. While the UK is a hotbed of global talent, it is surprisingly difficult for companies in Sweden to attract and retain foreign professionals. So what’s the problem? Local talent attraction and retention is hard enough. But when you’re talking about international talent you add a whole layer of complexity to the issue. Suddenly your ability to recruit and keep your staff depends on factors which are out of your control. On the surface, the UK has some obvious fixed advantages over Sweden. Location, flight connections, language – and the fact that London is a ‘pin-up’ city, easily identifiable across the globe. Other hard factors faced by Swedish companies, like tax rates compared to other countries and the availability of housing, can usually be dealt with by throwing cash at them. But international talent’s willingness to move to, and stay in, Sweden also depends on a whole bunch of much more tricky soft factors. How friendly people are. How dark it gets in the winter. Whether you can buy a bottle of wine after 3 o’clock on a Saturday. These are the kinds of issues which may seem insignificant to Swedes but which have a massive impact on foreign professionals’ motivation to stay in the country. Indeed, such issues have a far greater impact on foreigners in Sweden than the equivalent issues have on foreigners in the UK. The reason is that people simply don’t know as much about Sweden as they do the UK. So the gap between their expectations and the reality is often greater. That creates a challenge for Swedish recruiters that their UK counterparts rarely have to worry about – managing those expectations. At The Local over the last ten years we have built up a detailed understanding of how outsiders view Sweden – not least because many of them view it through our news site. But

we have also asked thousands of foreigners in Sweden what brought them to the country in the first place – and what has influenced their decision to stay or leave. On the attraction side, we see the factors that Sweden is famous for: quality of life, safety, IT infrastructure and a perception that Sweden offers an open, international environment. One pattern that emerges is that ‘selling points’ which most Swedes would see as positive are in fact a matter of perspective. Where a Swede sees fantastic public services, a foreigner, new to the country and yet to benefit from the cheap childcare or healthcare, is more likely to see high taxes. For a Swede, gender equality is a cornerstone of society. But for many foreigners, even from nearby European countries, it can be perceived as an infringement of family choice. Swedes love the fully transparent, networked society. But foreigners often react to the lack of privacy, shocked by the availability of salary, tax and other personal information. For many this goes against all their cultural experience. There are many other examples, and what they all have in common is that they reveal Sweden to be an outlier. It is a country of extremes where, despite the reputation for lagom, ideas are taken to their logical conclusion. This needs to be explained to foreign professionals moving to the country. Things are different in Sweden – but people are more likely to accept these differences if they understand them. Swedish companies which take time to manage foreigners’ expectations about the country, and understand their concerns or confusion, will be much more successful at recruiting them and keeping them for the long term. A foreigner asking a Swede why she can’t buy wine in a Swedish supermarket late on a Saturday afternoon is not just thinking about the booze. She is trying to understand the country, so she can eradicate the friction that at best causes minor embarrassment and at worst leads people to pack up and leave. If Sweden is to be a world-beater at attracting international talent, then Swedish companies need to be a lot better at explaining the way the country works.

Paul Rapacioli is CEO of The Local. The Local publishes Sweden’s news in English and helps Swedish organisations with their international communications.

To hear more from Paul Rapacioli on how Swedes are viewed abroad, join the Chamber on 18-Feb in Luleå for the annual Welcome to the UK; the perfect networking opportunity for anyone seeking to gain or share knowledge on conducting business in the UK.


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How to Relocate an Entire City


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Kiruna, Sweden’s northernmost city, located 145 kilometres inside the Arctic Circle, could have been just another sleepy northern town in the shadow of the Swedish iron ore industry. But today Kiruna is making headlines in broadsheets across the globe. Not every town has to pack their bags and move, houses and all. But that is exactly what Kiruna will be doing over several decades. The LINK spoke to Krister Lindstedt of White Arkitekter, the company in charge of doing just this – moving Kiruna.


Photo: White

Kiruna town was founded in 1900 by the Luossavaara-Kiirunavaara Aktiebolag (LKAB) to cater for the mining company’s employees. For a hundred years the city and the company coexisted, supporting each other with work force and job opportunities. But in 2004, the local municipal government in Kiruna received a letter from LKAB engineers, informing them that the need to dig shafts ever closer to the city meant that subsidence would soon affect the buildings. And so the need for a move was unearthed. Quite literally. The inhabitants of Kiruna lived with the knowledge that their town would have to move for almost a decade before the local municipality could unveil the plan for the move and the new town. It had been decided that LKAB, now the largest iron producer in Europe and the greatest energy consumer in Sweden, would fund the relocation of the city in order to sustain mining activity at Kirunavaara up until the year 2033. To achieve this, an international competition for a 20-year plan of Kiruna’s relocation was launched and in 2013, Swedish architects White Arkitekter working with Norwegian firm Ghilardi + Hellsten Arkitekter were picked as the winners. Against the initial brief, White had chosen to take a much longer view and presented not only a 20-year perspective but a 100-year master plan with the aim to create a sustainable model city, a city with a diverse economy and less dependent on the world market for iron ore. The jury chose the entry they felt best presented a design for the city that could provide good conditions for day-to-day life in Kiruna, with regards to the city’s geography and climate. Also, they wanted a proposal that had the potential to incorporate new ideas and experiences, and to take new directions as the city evolves. Because the project to move Kiruna actually entails restructuring a whole living organism: to abandon one city while adding a new to the northeast of what is now the city centre. At the same time as recreating a city – they are creating a new one. “People in the area love nature and the outdoors – that was one starting point. We also realized that people wanted places where they could naturally meet,” Krister Lindstedt from White Arkitekter told The LINK.


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Photo: White


In the planning of the new city centre, effort was made to create continuity; that all parts of the town would flow into each other naturally and be well connected. This is to be the case during the moving process as well, avoiding the feeling of moving from one city to another but letting the city “crawl” along a new urban belt to its new home, approximately 3 kilometres to the northeast. This belt, focused around a central street Malmvägen, will also link central Kiruna to the nearby settlements of Lombolo, Tuolluvaara, the airport and the mine at Kirunavaara. But moving a city is so much more than moving buildings, demolishing old structures and erecting new. Lindstedt differentiates between urbs and civitas, the actual physical city and the community that dwells within it. “And one has to start with civitas; one has to speak to the people,” Lindstedt said. White Arkitekter started with the latter; to connect with and get an understanding of the needs of the community. In order to do this, White brought in social anthropologists who spent significant time speaking to the Kiruna population, getting an idea of what their hopes and fears about the move were. “We found that it was easy to connect to the locals and they were very happy to be given a chance to have their say,” said Lindstedt.

In the next step, according to Lindstedt, one has to create a city which supports city life by providing the inhabitants with places where they can meet naturally. Next, it is about what is inside the buildings. Planners must make sure the right establishments are in the right locations. To make sure there is trade in the buildings around the main square, but also that culture is represented and other services such as hotels, cafés and bars. “There needs to be a good mix in public spaces,” says Lindstedt. “All areas need to be balanced; residential areas need good schools and day care centres, but also public spaces and parks,” Lindstedt said. That this has to be achieved in stages doesn’t make the project less complicated but on the other hand, said Lindstedt, it also means plenty of opportunity to learn, correct mistakes and adapt the plans. “As the city centre will be moved first, the initial stage will be one of the most complex. We have to move a large portion of the retailers at the same time. We can’t leave any shops behind as it would impact on their trade,” Lindstedt said. The first phase of the plan is a new public square, which will be home to Kiruna’s historic clock tower and a new city hall, The Crystal, designed by Henning Larsen Architects . Phase 1 will also comprise a new library and swimming pool and soon after


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the Kiruna Church will be carefully demounted and reconstructed on the new site. Extending out from the central square and the central axis of Malmvägen, neighbourhoods will form “urban fingers” into the surrounding arctic landscape making residents never more than three blocks away from nature. Also, as the townspeople will start being relocated, their basic needs must be met in the new area with services such as health centres, schools and preschools already in situ. Public transport must also be good between the old area of town and the new parts. A new travel centre will be in place by 2018, facilitating connections between old and new. The time plan for the move is realistic, according to Lindstedt, even considering the grand scale of the project. Despite conditions on the financial market always being an uncertain factor, there is big money in the mining industry and the favourable settlements between LKAB and Kiruna town make the plans realistic. “But it will involve hard work; we still need to fix all that needs fixing and prove to the Kiruna inhabitants and all involved that it can be done,” said Lindstedt.

To be closer to the project, White Arkitekter is establishing a Kiruna branch. They are keeping up the ongoing dialogue with the Kiruna people in three different ways; through formal and informal discussions and feedback with the community, through a proposed Kiruna Biennale to exhibit the vision for the city and host events to share the story and through the Kiruna Portal, an extra-large communal shop and ‘build it yourself’ facility and construction recycling depot, where remnants of the old city can be reused, recycled and retrofitted into the new. “We‘re hoping that many building companies as well as individuals will chose to purchase something from the old parts of the city. That each block of the new town will have parts of the old incorporated in it,” Lindstedt said. To work on a project that won’t be finished in one’s own lifetime is something that Lindstedt is familiar with and natural for any architect working with city planning. “No city is ever really finished, unlike when you work on individual structures. It would be great to see Kiruna when all goals have been accomplished, but this way all of us who are working on this project get to be part of an exciting era in the town’s history. To be able to say ‘I was part of developing Kiruna’ is a reward in itself,“ Lindstedt told The LINK.

Photo: White

Kiruna’s planned move between 2014 and 2033. Red indicates high population density.


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icomera Icomera is a fast-growing technology company that has been delivering Internet connectivity for public transport vehicles since 2001. We connect passengers to their work and social networks and onboard equipment back to base. We have been developing, extending and improving our technology for 13 years, working with leading telecommunications industry figures and academics. These relationships allow us, and our customers, to take advantage of advances in technology at the earliest opportunity. In addition to passenger Wi-Fi and infotainment, our modular platform supports CCTV apps, improving passenger safety; remote monitoring apps that reduce maintenance costs; and eco-driving apps which save on fuel. This ecosystem of third-party apps and solutions can exist on the same platform as part of a single solution, covering all aspects of the connected journey. These services can be upgraded, added or removed as required. This flexibility allows us to deliver a return on investment against a wide range of business cases and extends the service life of our solutions. Our vision is of a future society that is safer, more efficient and more environmentally friendly. Our wireless Internet connectivity solutions deliver a better public transport experience for passengers and we believe this is critical to improving the economic and social quality of life of the population.

Photo: lightpoet

Icomera is headquartered in Sweden with offices in the United States, United Kingdom and channel partners worldwide. For more information visit


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Photo: Grange Hotels



Grange Hotels design, build, manage and operate seventeen 4-star and 5-star central London properties with state-of-the-art conference facilities and luxury spas, but this hotel group chose to go beyond just providing hospitality services. In an evershifting business world, it is essential to have other ‘raison d’etres’: a brand is made up on the sum of many parts, allowing a more imaginative way of engaging and working with businesses and clients. The successful partnership between the Swedish Chamber of Commerce and this leading independent hotel group, now in its third year, has established a creative collaboration in which Grange Hotels not only provide bespoke benefits through the Chamber’s essential Concierge Service but handpick the ideal venue for the Chamber events they host. One of these being the Entrepreneurship Forum which has grown from a Young Professionals event into a major staple on the Swedish Chamber of Commerce’s event series.

The Grange Tower Bridge Hotel, currently the group’s newest property, is the perfect venue for this enterprising and forwardlooking forum. Cleanly designed with a sleek, minimalist feel, the forum was hosted in the Minories Suite in 2014, perhaps, was even enhanced by taking place in the ever-developing, progressive East London. ‘A Tough Nut to Crack’ was superbly attended and the discussion pertinent and valuable – what does it take to become your own boss? And how did the founders and CEO’s on the panel discussion make the break?

Moreover, working with the Swedish Chamber of Commerce has ensured that Grange Hotels have been seamlessly placed in front of many Swedish businesses and brands, with the endorsement of the Chamber. This has inevitably lead to new business but also to meeting a variety of business contacts in a relaxed yet stimulating environment provided by the myriad of events on offer at the Chamber. This works perfectly as Grange Hotels work on the basis of establishing long-term business relationships and mutually-beneficial partnerships.

Grange Hotels are unique in their approach. Their ethos and values are embedded within the community through arts and culture, education, community affairs, associations and institutions, sports and the third sector, through an ambitious partnerships programme. The investment in arts and culture ensures that Grange Hotels are directly supporting and engaging with the creative industries from hosting end of season events to running bespoke joint promotions. This corresponds with the Chamber’s strategic focus on these industries; indeed, fashion, literature and design are now significant sectors of the Swedish Chamber of Commerce’s base. This comes at a time when the British film industry is busier than ever and the UK’s independent television production sector is going from strength to strength, creating formats and content that are coveted by buyers the world over. In fact, Grange Hotels have supported the London Indian Film Festival since its inception five years ago and is now fast-becoming a major player on the fi lm festival scene. This year they were officially nominated for this year’s Asian Media Awards under the Best Live Event category.

As the Chamber grows, Grange Hotels have two additional developments planned in central London over the next five years to complement the existing portfolio and to bring to the hotel market some of the largest meeting and events spaces with accommodation, in middle Europe. Recognising the previouslymentioned burgeoning focus on East London, the group is already building a collection of luxury apartments opposite The Tower of London, perfect for future Swedish companies looking to relocate. The most memorable Swedish event? A collaboration with the Swedish publishers, Max Strom, for ABBA’s 40th Anniversary bash at the Tate Modern, resulting in Björn Ulvaeus staying at Grange St Paul’s and both Björn and Frida being interviewed in the hotel’s Sky Bar, overlooking St Paul’s Cathedral. A true convergence of British and Swedish icons!


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Although a dream for many, the daily life of any entrepreneur can be rather lonesome, particularly in London’s ever growing Social Enterprise sector. A group of artists, architects and activists met this problem head on in the mid-noughties, by coming together to share workspace. The idea quickly developed into something much more than solely a shared work space; it became a supportive community sharing knowledge, resources and skills, which in turn increased their chances of growing. In fact, the concept worked so well that ten years later there are Impact Hubs in over 70 cities around the globe with over 10,000 members and counting. The world’s most famous cluster, Silicon Valley, is known for being the centre of some of the most successful technology companies of today. Clusters occur where companies gather in an area and consequently generate employment, innovation and new business. A ‘hub’ accordingly gathers people together to share resources and generate innovation. The word ‘hub’ is originally a technical term for a common connection point for devices in a network. Impact Hub serves as that connecting point for social entrepreneurs at 70 locations around the world. Holding the community together is a shared social and environmental responsibility at the core of each member’s business model. The LINK Magazine met with Quentin Johns, Head of Business Development at Impact Hub Westminster, one of four Impact Hubs in the British capital. He tells the story of leaving a successful job in retail due to the wish to join a social enterprise and to get closer to his own values. This dedication shines through when he speaks of the many companies and projects of the Impact Hub. He refers to the fi rst space-using model of the mid-noughties as Impact Hub 1.0. Since then, Impact Hub has developed into version 2.0, offering members more opportunities for collaboration and providing business support and educational programmes. Johns has great expectations for the 3.0 model, which he believes will be characterised by a

growing virtual community with ever more global collaborations through the network. One day, he would like to see members being paid to be part of the community. “We believe early stage organisations struggle to survive in isolation. Our environment and services are designed to incubate the growth and impact of all our members through collaboration and support. Start-ups can be a risky business as approximately 75 % don’t survive the first 3 years,“ Johns told The LINK. According to Johns, Impact Hub has managed to change those figures around, with 75% of members surviving their first 3 years in operation.

Quentin Johns Impact Hub Westminster


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Photo: Impact Hub Westminster


Photo: Impact Hub Westminster


takes the manufacturing back into the heart and culture of local communities, bringing back jobs that are intrinsically rewarding and creative. The service is used globally and has gained further trust through a highly successful fundraising campaign on Crowdcube, where the target was reached in just three days. The next generation of young entrepreneurs want to have a positive impact on the world and are therefore more likely to leave big corporations in favour of social enterprises. The startups of the Impact Hubs are living examples of how social responsibility successfully can be incorporated into the business model, according to Johns. “It is my belief that more and more individuals will move in this direction. Impact Hub Westminster is the working space for individuals committed to creating a better world.”

Work space furniture by OpenDesk

Impact Hub Westminster boasts many success stories, with companies exceeding expectations and goals for funds raised as well as winning great commercial popularity. Johns tells the story of OpenDesk, which evolved in Impact Hub Westminster’s early days. The team strove to design furniture which would enable collaboration and produced, amongst other things, desks for the workspace. Created with a CNC Machine, the shapes, which are cut out of wooden sheets, can be put together without screws and nails. The furniture was highly appreciated in-house, hence the idea grew to be a global platform for workspace furniture. Digital fabrication enables designers and manufacturers to connect so that anyone, anywhere in the world, can download the design of a wanted piece of furniture and produce it locally. OpenDesk’s model has economic, social and environmental benefits, all according to Impact Hub Westminster’s requirements. Local, decentralised production

In 2014, The Young Professionals of the Swedish Chamber of Commerce for the UK (YP) hosted an event at Impact Hub Westminster. The forum “Virtual Stage Dive” addressed the theme of crowdsourcing and how to leverage your crowd. The speakers; Christer Holloman, author of The Social Media MBA series and Vincent Boon, founder of Standing on Giants, spoke about the many ways for companies to leverage the knowledge and ambitions of their customers through social media platforms. Holloman pointed out that social media goes far beyond Facebook, Twitter and Instagram, and argued that it is rather all different platforms where likeminded people can meet. Value can be created through these forums by integrating your community into the business process. Similarly, value is created through the Impact Hub network where individuals can meet, learn, collaborate and produce. When looking out over the open plan office space at Impact Hub Westminster, one sees small groups of people working together. Conversation, creativity and entrepreneurship will flourish when individuals have the opportunity to work in proximity to each other. On the one hand, the members working here do share both space and resources but on the other, they share something much more, a commitment to create a better world through entrepreneurial ideas.


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Chinese New Year 2015

The Chinese NewYear is a huge festival among Chinese communities all around the world. In London, the Chinese New Year’s celebrations are the largest in the world outside of Asia. Every year thousands of people celebrate the big event together and descend on the West End to wish each other a Happy New Year, or “Kung Hei Fat Choi” as it is called in Chinese. The festivities take place in Trafalgar Square in central London, around Chinatown and Shaftesbury Avenue in particular. It is a full on experience for all who want to participate in the celebrations. There

is a lively parade and a main stage in Trafalgar Square with artists from China as well as performances from local artists. There are also traditional food stalls, Lions teams and Chinese craft stalls in every corner. The Chinese calendar is represented by one of the 12 Chinese zodiac animals. Based on the solar and lunar calendars, the date of the New Year varies from year to year but always takes place sometime between late-January and mid-February. The 2015 Chinese New Year falls on 19 February and celebrates the Year of the Goat.

Photo: Flickr/E01

London – the Number One Global Power City

London is at the top of many rankings and surveys as the world’s most attractive city for business. Recently, Forbes magazine named London the most influential city in the world and now Japan’s Global Power City Index named it the world’s most powerful city for the second time in a row. The Global Power City Index, compiled by the Mori Memorial Foundation, evaluates and ranks major cities in the world according to “magnetism”, meaning that instead of measuring only aspects of finance and standard of living, the index takes cities’ abilities to attract the best and brightest and mobilise assets in securing

economic, social and environmental development, into account. Therefore, the index also includes the understanding that competition today is both complex and intense, giving the ranking a deeper understanding of the cities’ actual worth. To construct the ranking, functions such as economy, livability, research and development, cultural interaction, environment and accessibility was measured in 40 selected world-leading cities. London not only retains its ranking as number one from last year, the city was one of few who further increased its score and widened the gap to the runner-up; New York.


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For many people, February is quite a gloomy month. The bright lights of Christmas have faded and the festive celebrations of ringing in a New Year are long gone. But for Swedes there is at least one day in February worth longing for; Shrove Tuesday, or Fat Tuesday as it also is called. The day is celebrated by eating delicacies called “fettisdagsbullar” (Fat Tuesday Buns) or “Semlor”; cardamom buns filled with whipped cream and almond paste. Fat Tuesday is the Swedish name for the Tuesday that takes place after the Quinquagesima and is day between Shrove Monday and Ash Wednesday. The “Semla” is historically tied to Shrove Tuesday because the bake was the last festive food to be enjoyed before Lent. Whether Swedes today decide to fast or not, the “Semla” is extremely popular. Some Swedes would swear that eating these cream buns is a religious experience…

Photo: Flickr/whittiz

Fettisdagen “Fat Tuesday”

Photo: camilla_degerman/


To differentiate themselves, Swedish bakeries have during the last decades started making their own versions of the popular bun. Today a “Semla” can be found in many different forms and flavours; with chocolate mousse, vanilla cream or strawberry jam. Yet for most Swedes, the traditional whipped cream filled bun faces no competition. Make sure to try one on this year’s Fat Tuesday, which takes place on 17 February.

“Beyond Skiing” – a Sustainable 2015 World Ski Championships Falun, Sweden, will arrange this year’s World Ski Championships. It is the fourth time the town is given the privilege to host the competition. The most recent championships organised by Falun took place in 1993 and attracted over 140,000 visitors. Falun is expecting an even larger involvement from the crowds in 2015. The small Swedish town wants to go all in this year and promises to deliver an event beyond what the world the world has so far experienced.

Photo: Flickr/PeterTrimming

The 2015 FIS Nordic World Ski Championships in Falun will be focused on more than just skiing. The championships are brought together under the name “Beyond Skiing” and is expected to bring the world closer to the joy of the sport and also involve business and trade, the environment and the arts.

Apart from exceptional ski races, the environment issue is of crucial importance to the organisers. In August 2014, Falun received the ISO 20121 certification by the SP Technical Research Institute of Sweden based on the organisers’ ability to plan, manage and deliver sustainable events. “The FIS Nordic World Ski Championships 2015 in Falun are expected to reach some 500 million TV viewers, 200,000 spectators and thousands of followers on social media. As such, the event is an excellent forum to spread the message and increase awareness about sustainability. Together, we can influence and contribute to a sustainable future”, said Ulrika Jupiter, Auditor and Product Manager at the SP Technical Research Institute of Sweden, in a statement.

Photo: Helena Wahlman/


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Dear Members, We hope you all had a pleasant time during the holidays and are ready for a new exciting year together with the Young Professionals (YP). Did you know that the YP nowadays are active on LinkedIn? Join the group to show your interest in the Anglo-Swedish business community and to get the latest news about our seminars and forums. Receive an update on what the four Nordic Chambers have planned for you in March or what entrepreneurs and fundraisers you will get the opportunity to meet later this spring. The upcoming months also offer social events including Cocktail Clubs and traditional Swedish festivities. We look forward to seeing many dear Members there, but first, why not bring some friends to the Pub Quiz 12 February and invite them to be a part of our vibrant network? Thank you for your continuous support, it is much appreciated and make the three of us even more eager to invite you to our upcoming events.

YPSCC Young Professionals of the Swedish Chamber

Best wishes, Laura, Marika & Sofia

Young Professionals of the Swedish Chamber of Commerce for the UK

Utilise your Membership:

Make the Most of the


Included in your YP Membership are plenty of great offers and promotions, make sure to enjoy them fully Party with your friends in London? Use the YP Guest List Service, through which, YP Members can put their names on the guest list of some of London’s most popular nightclubs, including for instance; Maggie’s, Bodo’s Schloss, Cuckoo, Whisky Mist, Disco-London, Cocobananas, KOKO. By using the Guest List Service, members can often skip queues and enjoy a discounted or complimentary entrance. Feel like treating yourself? Why not go for a Golf Weekend Getaway, SPA treatment or spend a night or two at a hotel? These are just a few of several exclusive discount offers and complimentary benefits on products and services available to you through the Concierge Sevice . The offers vary from accommodation, transport and social experiences, to education, business set-up and meeting space etc.

For more information and to access the offers and services email


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Upcoming Events Calendar

12 February

PUB QUIZ AT NORDIC BAR Join the YP for a pub quiz in true British spirit with a touch of Scandinavia. This is a fantastic opportunity to bring your friends and include them in the YP network as the event is free for Members as well as Non-members. There will be special offers in the bar and a great quizzing spirit. Venue: Nordic Bar, 25 Newman St, W1T 1PN Time: 18.30 - 21.00 Price: Free for Members and free for Non-members

26 February

MANAGEMENT FORUM Representatives from some of Sweden’s most attractive employers and strongest brands; Nordea and H&M, will for the 2015 edition of the popular educational forum address the topic; ‘Preparing for a management position – how to climb the ladder and do you want to?’ Venue: Nordea London Branch, 8th Floor City Place House, 55 Basinghall Street, EC2V 5NB Time: 18.00 for 18.30-21.00 Price: Free for Members and £15 Non-members

10 March

NORDIC BUSINESS FORUM The four Nordic Chambers in the UK are jointly arranging the annual Nordic Business Forum, providing an opportunity to listen to prominent business executives from groundbreaking Nordic companies. The 2015 edition of the Forum will address the topic ‘Surviving Industry Restructuring’. Venue: Deutsche Bank AG, 1 Great Winchester Street, EC2N 2DB Time: 18.00 - 21.30 Price: £15 for YP Members, £30 for SCC Members and £45 Non-members

7 May

ENTREPRENEURSHIP FORUM This year’s Entrepreneurship Forum seeks to address the often toughest challenge among entrepreneurs - how to acquire funding as a start-up to realise a business idea. This year’s keynote speaker will be Jarno Vanhatapio, founder of and

Venue: Grange St. Pauls Hotel, 10 Godliman Street, EC4V 5AJ Time: 18.30 - 21.00 Price: Free for Members and £15 Non-members

16 May

THE ANNUAL SPRING PARTY The Swedish spring is the time for festivities such as Walpurgis, Easter egg hunts and the YP Spring Party. Save the date for the biggest social event of the event season, when the Young Professionals invite their Members to an unforgettable night at Kensington Roof Gardens. Food, cocktails and great mingling opportunities will be provided. Venue: The Roof Gardens, 99 Kensington High Street, W8 5AS Time: TBC Price: Keep your eyes open for early bird tickets


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Virtual Stage Dive - How to Leverage the Crowd

On the 29 October the Young Professionals invited Members to a seminar on Crowdsourcing. Speakers of the evening were Christer Holloman, author of The Social Media MBA series and Vincent Boon, founder of Standing on Giants.

29 October

Cocktail Club at Disco 7 November

The Young Professionals, previously JCC, celebrated their 20 year anniversary at the Soho night club Disco-London. The event series Cocktail club let Members enjoy exclusive mingling and delicious drinks at some of the favourite clubs of the YP.


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The Annual Christmas Dinner 29 November

The Young Professionals’ sold out Christmas Dinner was this year held at the Radisson Blu Portman hotel, located in the heart of Marylebone, where guests enjoyed a traditional Swedish Christmas Buffet. The after party was held in a ski lodge vibe at the night club Bodo´s Schloss. Photos: Johanna Lindholm.


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Seminar on Trends in Retail 8 December

wWPA_SCC_ad Jan 14.pdf



The Young Professionals ended the autumn season hosting an in-store event at Tiger of Sweden with a seminar on trends in retail. The speaker of the evening was Lisa Burden from the Swedish Trade Federation. After the seminar, members could mingle and do some Christmas shopping while they enjoyed some “Christmas ďŹ kaâ€? sponsored by IKEA.


We like working with Swedish brands.

Swedish brands like working with us. And we’ve been working together successfully for over ten years. We can show you how to make your brand grow. Come and talk to us.

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call or email us if you want to ďŹ nd out more or just fancy a chat +44 (0)20 7520 1760


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Offer of the issue Receive up to 20% off spa treatments, beauty therapies and luxurious health and fitness facilities at Ajala Spas & Health Clubs at Grange Hotels Treat yourself and your colleagues to a relaxing massage, a revitalising facial or a re-energising swim or jacuzzi bath etc.

The Concierge Service of the SCC and many more

Find this and many other offers in the Members Section of the new SCC website. The service is available to everyone within your company or organisation. For Member login details see your membership card or contact

47 47

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ACE Funding Ltd

emc europe

High level introduction service

European Corporate Mobile phone and laptop recycling specialists

ACE Funding is a high level business introduction service that helps raise funding for a variety of businesses ACE Funding Ltd is a London based high level connection business that bring businesses in need of funding together with Family Offices, Ultra High Net Worth’s, Investment Managers, Private Bankers and Brokers world-wide. Founder and Director Richard Evans specialises in Property Development Finance to Developers in the UK but also has a wider remit, managing the business with Co-Founder Adam Shaw, who has a leaning towards renewable energy, social wellbeing and health projects worldwide.

Richard has a personal portfolio of start up business investments including a women’s high end shoe designer, a night club membership website portal, a holiday home rental website, a celebrity endorsement organisation and a company that produces ground breaking devices for musicians. His background is media, including radio, and he was a shareholder of Europe’s leading print management company before it was sold to PLC in 2002.

emc europe will work with businesses in all sectors across Europe to deliver bespoke, mobile device recycling solutions to meet the organisation needs. With over 1 million devices processed each year, emc europe is an award winning market leader in mobile phone and laptop recycling for businesses throughout Europe, extending the life cycle of electronic equipment through recovery and reuse. All services help eliminate any potential risk in WEEE recycling, protecting organisation’s data and the environment whilst complying with government legislation.

ACE Funding Ltd – London The Hon Richard Evans +44 7590 850 876

Data Secure solutions – emc europe is a gold partner of Blancco, providing clients with the most certified data erasure procedures in the market today. Enhance Corporate Social Responsibility (CSR) - emc europe services help organisation’s improve their CSR profile

Collyer Bristow LLP

International corporate services, trusts and pensions.

Law firm with a specialist Nordic team

Sovereign’s core business is setting up and managing companies, trusts and other structures to meet the specific personal or business needs of its clients. Typically these needs include tax planning, wealth protection, foreign property ownership and facilitating cross-border business. More than 12,000 structures are currently managed for its worldwide client base. Most clients are individuals, expatriates, entrepreneurs, freelance consultants,

private investors, or wealthy persons and their families. Sovereign’s wide range of supporting services includes asset management, insurance broking, aviation and marine services, as well as trademark and intellectual property protection. Established in Gibraltar in 1987, Sovereign operates from 25 offices worldwide including UAE, Hong Kong, Singapore and mainland China. Global reach enables us to provide local expertise on an international scale and allows our clients access to a global service from a local point of delivery. It also means that, in most cases, business can be conducted in the client’s first language.

Meet government legislation - emc europe is appointed as an Approved Authorised Treatment Facility (AATF) through the British Environment Agency. This means they have an environmental permit for the treatment of WEEE. FREE Collection Service emc europe offer a FREE secure collection service through-out Europe, ensuring a simple, hassle-free service.

emc europe Jeanette Roth-McCrorie +44 1283 516 259

Sovereign UK

Sovereign Group provides a full range of cross border wealth management services from our strategically located global office network.

by redirecting electronic waste from landfill sites. Many of the organisations emc europe work with benefit from the revenue generated from their recycled devices, others choose to make a donation to our preferred charity Unicef, making a difference to children’s lives world-wide.

Collyer Bristow offers the services of a dedicated Nordic team, providing legal advice to Nordic based companies and individuals with interests in the UK. Collyer Bristow is a UK200 law firm with offices in London and Geneva. The firm has developed a strong reputation for providing advice to private individuals and businesses based in over 50 countries worldwide. Over many years our experienced team of lawyers has developed links with international law firms based in the Nordic region. Nordic clients We have worked with Nordic clients and Nordic law firms for over 20 years and travel regularly to the region. Our commitment to international business is reflected in our membership of more than

30 international associations, including regular participation in Nordic Chambers of Commerce events. Our experienced, globally-ranked team of lawyers provides a comprehensive range of services to Nordic clients in the UK and internationally, including: To businesses: - Mergers and acquisitions, joint ventures and investment -Intellectual property -Employment -Commercial disputes To individuals: -Divorce, matrimonial and children -Tax planning -Trusts -Wills

Sovereign UK Limted

Collyer Bristow LLP

Victor Hjält

William Hancock

+44 7791 475962

+44 20 7468 7301


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TalisLife Ltd

Spring Global Mail

Manage your energy? TalisLife has your solution!

Your logistics partner in global trade

TalisLife is an everyday mHealth training system in your iphone. TalisLife Ltd has a long global experience in biofeedback training and human health technology with a world-class expert team providing content and tools to the system. TalisLife is a multilevel intelligent Mobile Health training system (device & app) integrated with your smartphone or tablet that motivates, measures, alerts, provides feedback and trains you to a lead a sustainable, energetic and healthy life. It achieves this by monitoring vital body-mind parameters with concrete personalized solutions on what to do when faced with daily life challenges and how to make those solutions become trained automated responses to cope with the challenges. TalisLife will track your physical, mental and emotional health and trains you to set goals and monitor 9 different health domains: Energy, Stress, Activity, Weight, Blood Pressure, Breathing, Sleep quality, Healthy Lifestyle and Level of care.

A Frisk Business AB

TalisLife supports you when you must sustain high performance, stay well or when you are being pushed past your limits of ‘healthy fatigue’ and don’t know how to improve your situation. Although TalisLife is not a medical company, it uses validated medical evidence-based standards that can help health professionals, personal trainers or coaches to assist their clients in recovering or overcoming lifestyle related health problems and stay fit. “ZenKit” is TalisLife first product, easy-to-use “testing-teaching-trainingtracking” app that utilizes measuring tools built into the smartphone or linked to a body measuring eco-system it will be ready for market in time for the Mobile World Conference in Barcelona, March 2015 and will be sold via the AppStore.

A Frisk Business AB is an advisory firm focused on Business and Leadership development. We offer external mentoring for owners, management, leaders, sales leaders and sales personnel. We adjust the offer for the situation and the needs for best result. Our business focus is the Nordic countries with a connection to United Kingdom - the Swedish-British corridor. Business development - We work with clear communication, effective meetings,

Spring Global Mail are located in 14 countries worldwide and our Head Office is located in the Netherlands. By combining our local knowledge with global reach, we connect you to your customers easily and reliably. We are the sales agent for Royal Mail outside of the United Kingdom. This means that we can provide you with unparalleled and direct access to the British network and provide you with market insight to make every mailing to the UK a success.

In 2001, Spring Global Mail were born. We started as a joint venture, and mainly focused on traditional mail services, like daily mail, direct mail and catalogues. As the international markets changed, so did we. We introduced a comprehensive range of cross border logistics services with the simple thought to connect you to your customers. No matter where you are. No matter where your customers are. If you like to learn more about what we do, and what we could offer you, then please feel free to contact us!

Spring Global Mail TalisLife Ltd

Hans Wolvers

Chris Christiansson

+31 6-538 61 621


A Swedish Home

Swedish inspired rugs and linens

Advisor for Business and Leadership development A Frisk Business AB has 25+ years’ experience of industrial sales, international business, entrepreneurship, steadily business growth and leadership.

Spring Global Mail provide international mail, parcel and return solutions to businesses.

conclusions and ground for strategic decisions. We strive for success by structured work, long and good relations and increased satisfaction. We include access to our broad and large network of selected experts. We handle business cultural questions during and after a merge or acquisition of your enterprise. Leadership development – External and personal mentorship provides power for continued success. In the mentor program, you are never alone and you are always understood. We work with personal goals, meaning and personal growth. We work with documented and measurable results.

A Frisk Business AB

We are a family company passionate about all things Swedish and in particular Swedish home décor. Having started life as a company selling Swedish food to the UK, the company changed direction in 2012 and turned its attention instead to Swedish style soft furnishings. We particularly love the old Swedish “trasmattor” (or rag rugs as they are known in the UK) and have concentrated up to now in providing lots of different variations of these to provide customers with the widest choice available. Thanks to our search, the days when all rag rugs were dark multicoloured or garishly bright are gone. We have a wide range in all colours from plain white or plain grey all the way through to black, with the main feature being that they are all easy to clean and most can be machine washed time and time again.

For customers seeking a restful calm look we have a good range of neutral coloured rugs in all sizes made from cotton or cotton and jute with subtle stripes - or for customers wanting traditional crisp Scandinavian stripes, we have a range of those too. In October this year we became proud suppliers of products from Swedish weavers Ekelund. Lovingly produced in their state of the art production facility in Horred, Sweden, using a unique computer controlled weaving process, their products are famed the world over and have graced the palaces of kings, presidents and emperors. 2015 will see more diversification into other linens and soft furnishings as we continue our quest to bring the Swedish look to the homes of the UK. A Swedish Home

Anders Frisk

Sandra Benson

+46 70 16 91 08

+44 1473 430460


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Peter Spencer Managing Director UK & Ireland, Electrolux Ltd WORDS: REBECCA MARTIN

In every issue, The LINK catches up with an interesting professional from one of our Member companies. This time we spoke to Peter Spencer, the UK & Ireland Managing Director for domestic appliance giant Electrolux. Peter Spencer started his career working for Esso Petroleum in 1989, after graduating with a degree in Mechanical Engineering. While with the company, he realized that what he really enjoyed was the commercial side of the job, an insight which was to set in motion a career spanning several different industries. Since his Esso days, Spencer has held sales and commercial director roles at companies such as Gaymer Cider Company and Coca-Cola. Most recently he worked for AkzoNobel, where he held the UK & Ireland Sales Director post for Decorative Paints. In March 2014 he shouldered new responsibilities as UK & Ireland Managing Director for Swedish domestic appliance business Electrolux. Spencer’s broad experience meant that he didn’t hesitate taking on a new industry. “There is a huge amount of complexity in the sector and learning more about this has been both challenging and very rewarding. Ultimately, though, business is business,” Peter Spencer tells The LINK. He sees his own role within the company to set direction, and then to enable his team to perform to their maximum potential. And the goal is to ensure Electrolux continues to strive to be the best appliance business, as judged by their customers, employees and shareholders. “My short term goals are to cram in more than 24 hours in a day, to increase the number of days in a week and the number of weeks in a month” Spencer said laughing. As to long term goals, there is no question. According to Spencer, the future is digital. “If you stop and think, we’re all using the internet for everything today (around 40% of domestic appliances are purchased online, and this is only going to increase) – this means that whenever someone is on a buying journey for a domestic household appliance, whatever we do in the shop, or in the media, we also need to replicate it online in order to ensure the message to the consumer is consistent,” said Spencer. It is also important to move forward and take on board what has been learned along the way and develop new ideas across markets. “We have a strong heritage in professional kitchens and laundries; over 50% of Michelin Star restaurants are using Electrolux products in their kitchens and we also supply a third of the leading hotels laundry products. But what we are especially good at is taking what we have learned from the professional area and bringing it to the domestic environment.”

As an example, Spencer mentions how popular cooking shows on television means that consumers today have a much larger knowledge of cooking techniques than before. “Today they might want to be able to cook something Sous-Vide (cooking food sealed in air-tight plastic bags in a temperature regulated water bath, Ed.) and we are the industry pioneers in being able to provide that experience, in a way created for domestic use, based on what we have learned from the professional kitchens,” Spencer said. He told The LINK that he personally likes being successful and works actively with his team to make sure they are. “To stay motivated, I think it is vital to work with products that you believe in and can feel excited about. When it comes to our offering, they’re used every day and are on show in the kitchen, the ‘heart’ of the house, so they’re vital and that makes it exciting. And to motivate my team, I try to be engaged with them and really do my utmost to help others to do a great job.” With a long Swedish tradition, Electrolux values their heritage and “Brand Sweden” and according to Spencer the company is committed to maintaining this connection from all their offices, on a global scale. “I think that our Swedish ownership is very important to the Electrolux group. Although few UK consumers might actively know that the brand is Swedish, it is what gives us our company culture and our heartbeat, so to speak,” Spencer said, “it translates in a way that we are very consultative and eager to reach consensus. But of course as nonSwedes sometimes things get lost in translation. As we are some 500 miles from Stockholm, we really appreciate our link to the SCC, as it helps us increase our understanding and to connect with the Swedish culture. Ultimately, that is the company heritage and it is very important to us,” Spencer told The LINK. What makes you happy, work wise? Being part of a team and seeing people do amazing things. What makes you tick? I do like to see things done properly. Electrolux customers should have a great service all the way through from the moment they’re in contact with us, through the product being installed in their home, right through to its everyday use. And if we’ve asked for something to be done and it has been done correctly. How would you sum up Electrolux in three words? Innovative, modest (as we don’t boast about our amazing achievements) and ambitious.


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February 2015  
February 2015