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ASCENT

Climbing Company

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ASCENT

Climbing Company


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ASCENT

CONTENTS

5.

Introduction

6.

Reference Company’s

10.

Reference Layouts

14.

Map Plans and Divisions Research

22.

Mood Board and Sketchs

28.

Stationary System

34.

Capability Brochure

64.

Advertising

76.

Packaging

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STATIONERY SYSTEM

Here is an example of the stationary that are compnay will be using to contact customers and as well as mailing products to the customer. This includes Letterhead, Envelope, Business Cards, Mailing Label, and a Digital Signature. These are scaled down and are not actual size.

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ASCENT

ASCENT Ascent is a company that is dedicated to bringing you the best and safest climbing gear you can find. The company is all about climbing related activities. We share the same experiences that you do on rock, ice, and snow. We strive to bring you the best gear possible for the safety and enjoyment of climbing. With our experience comes the professional and scientific knowledge to provide users with simple, solid, esthetic tools without compromise – tools that act as natural extensions of the human body. From product development to launch, Ascent has only one objective: to push the limits of technological and commercial constraints in order to manufacture tools that set the standard for climbing. The desire to commit further, to explore a new crag; the need to work at height on a complex structure. Ascent offers products and advice for achieving these objectives most appropriately, through technical information.

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REFERENCE COMPANY’S & LAYOUTS

Companies you may know that offer similar products are Petzl and Black Diamond. Ascent has a working relationship with these companies and as a team we all ensure customers get what they need. Petzl’s roots lie in the desire of its founders to serve one passion, exploration. Since its beginnings in caving, the company’s mission has remained constant: “to offer practical solutions that allow people to progress”. Black Diamond is all about climbing and skiing. Their mission is: “to make the best gear possible for our worldwide family of climbers and skiers”. Along with these companies there are some examples of spreads from other catalogs that were used as reference to layout this book as well as the capability brochure. The layouts are similar to the reference catalogs in how they display the gear that Ascent offers.

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ASCENT

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REFERENCE COMPANY’S

PETZL (RECREATIONAL)

Table of Contents

Sample Technical information spread.

This is an example of Petzl's recreational product catalog. The catalog goes through techincal use of the products as well as information for the actual product. Sample spreads for product and product information

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ASCENT

PETZL (PROFESSIONAL)

Examples of the intro to the technical page as well as the technical page. Differences are the use of color to show professional and recreational

Petzl's professional catalog is similar to the recreational in layout but it uses more color that is something you might see in a safty yellow or yellow that is work related. Sample spreads for product and product information

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REFERENCE COMPANY’S

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ASCENT

BLACK DIAMOND

Black Diamond is another company that sells climbing gear. You can see the similarities between the companies they are really trying to emphasis the gear they sell.

Screenshots for Black Diamonds website, you can see the similar look and feel to the Petzl catalogs.

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REFERENCE LAYOUTS

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ASCENT

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MAP PLANS & DIVISIONS RESEARCH

The maps show how the company is divided into different divisions. The two showing are the original and the revision. The final one is placed in the second page of the brochure. The Rest of the section is research on the division names and different ideas to show the names of the divisions. It also shows the research into the company logo design, as well as the different types of text combinations that were considered in the development of the company.

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MAP PLAN

Map Plan

RECREATIONAL

ROCK CLIMBING

ICE CLIMBING

CANYONEERING

MOUNTAINEER

CAVING & VIA FERRATA

PROFESSIONAL

HARNESS & HELMETS

LANYARDS & FALL-ARREST

CONNECTORS & DESCENDERS

ROPE CLAMPS & PULLEYS

ANCHORS, ROPES, & PACKS

COMPANY

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ASCENT

Map Plan (Revised)

ASCENT

ROCK CLIMBING

ICE CLIMBING

CANYONEERING

MOUNTAINEER

CAVING

PROFESSIONAL

I revised my plan to make it less complicated. I lumped the professional aspect into the rest of the divisions.

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COMPANY & DIVISIONS RESEARCH

COMPANY NAMES

DIVISION NAMES

SAMPLE TYPEFACES

The names that I picked are all terms that are related to climbing. They are terms that many climbers would know and recognise. My top pick would be Ascend because it is what you do in climbing.

Here are some examples of the division names for the company. The font is just there for example and not the final font.

Different combinations of typefaces that can be used for the company that we are working on.

Ascend Crux Pitch Redpoint Cairn Epic Pitch Summit

ASCENDCLIMBING

Helvetica Neue + Times

ASCENDCLIMBING

Ariel + Georgia

ASCEND CLIMBING

Caslon + Helvetica

ASCEND // CLIMBING

Helvetica Neue + Gara mond

ASCENDCLIMBING

Futura + Garamond

CLIMBING ASCEND

ASCEND ICE CLIMBING

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ASCENT

ASCENTROCK ASCENTICE ASCENTCANYON ASCENTMOUNTAIN ASCENTCAVING ASCENTPROFESSIONAL

ASCENT ROCK ASCENT ICE ASCENT CANYON ASCENT MOUNTAIN ASCENT CAVING ASCENT PROFESSIONAL Futura medium - Helvetica Neue

Helvetica Neue - Garamond

ASCENT ASCENT ASCENT ASCENT

ASCENTROCK ASCENTICE ASCENTCANYON ASCENTMOUNTAIN ASCENTCAVING ASCENTPROFESSIONAL Helvetica Neue - Diffenent colors to show division

ASCENT ASCENT ASCENT

Futura medium

Helvetica Neue Bold

Helvetica Neue Medium

This group is slightly swelled in the middle and gets smaller as you move out from the center.

Futura medium - Helvetica Neue

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COMPNAY & DIVISIONS RESEARCH

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ASCENT

ASCENT ASCENT A SCENT ASCENT

Futura medium

Arial

Georgia

Caslon

ASCENT ASCENT ASCENT ASCENT

Arial Black - Caslon

Big Caslon

Arial Black

Arial

ASCENTROCK ASCENTICE ASCENTCANYON ASCENTMOUNTAIN ASCENTCAVING ASCENTPROFESSIONAL

ASCENTROCK ASCENTICE ASCENTICE ASCENTCANYON ASCENTCANYON ASCENTMOUNTAIN ASCENTMOUNTAIN ASCENTCAVING ASCENTCAVING ASCENTPROFESSIONAL ASCENTPROFESSIONAL

Arial - Georgia Bold

Arial - Georgia Bold

ASCENTROCK

Caslon - Helvetica Neue

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MOOD BOARDS & SKETCHES

Mood boards are an important part of getting to know what your company is feeling or trying to show to the audience. The following are the mood boards that give the feeling of what Ascent is all about. The feeling of the enjoyment, excitement, and hard work of climbing and other related climbing activities.

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ASCENT

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MOOD BOARDS

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ASCENT

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SKETCHES

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ASCENT

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STATIONERY SYSTEM

Many companies have stationary that they use to send to other companies, employees, and customers. Ascent also has stationary that they use. In the following pages you will see the items that they use to promote their business. This includes Letterhead, Envelope, Business Cards, Mailing Label, and a Digital Signature. These are scaled down and are not actual size.

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ASCENT

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STATIONERY SYSTEM

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ASCENT

ASCENT 12466 Vertical Way Denver, CO 81182 P. (719)632-4565 F. (719)632-9386 info@Ascent.com www.Ascent.com

November 21, 2013

Katie Brighton Mountain Adventure 2465 Redvine Bright, CO 23958 Dear Ms. Brighton: If you remember, we wrote to you about our terms on open account and are wondering if perhaps the personnel in your accounts payable department are unaware of these terms. If this is the case, we would appreciate it if you would bring this letter to their attention so that we may clear up any misunderstanding in regards to your account. The 2% discount we offer our customers is only applicable when the merchandise received is paid for within ( 10 ) days of delivery. We have been receiving your payments more than ( 10 ) days after delivery. While you are under no obligation to pay sooner, this does not entitle you to take advantage of the discount. Presently, the 2% discount is being deducted from the face of the invoice and our charges for your earlier unearned discount, which we have added to your statements, are being disregarded. The total amount due us at this time for unearned discounts is $67.00. We must ask that you remit your cheque in that amount to us as soon as possible. We do appreciate your business and hope that this letter will help to clarify any misunderstanding. Sincerely,

Sam Leeaves Mananger

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STATIONERY SYSTEM

ASCENT 12466 Vertical Way Denver, CO 81182 P. (719)632-4565 F. (719)632-9386 info@Ascent.com www.Ascent.com

1.

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ASCENT ASCENT

ASCENT SAM LEEAVES Manager

leeaves@Ascent.com 12466 Vertical Way Denver, CO 81182

P. (719)632-3456 F. (719)632-9238 www.Ascent.com

5. 2.

ASCENT

SAM LEEAVES Manager

12466 Vertical Way Denver, CO 81182

leeaves@Ascent.com 12466 Vertical Way Denver, CO 81182 P. (719)632-3456 F. (719)632-9238 www.Ascent.com

3.

6.

ASCENT 12466 Vertical Way Denver, CO 81182

4.

1. Letterhead 8.5 x 11 2. Business Card Front 3.5 x 2 3. Business Card Back 3.5 x 2 4. Envelope 9.5 x 4.125 5. Digital Signature 6. Mailing Label 5 x 3.5

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CAPABILITY BROCHURE

Along with the stationary there is a brochure. The brochure is for corporate use. The brochure is also sent to retailers that are going to carry Ascents products. The spreads shown are examples of the introduction of the brochure, a spread that shows the divisions of the company and the products for each division. The brochure is 90 pages long and it goes into the different divisions of the company and the products that are available for each division.

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ASCENT

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CAPABILITY BROCHURE

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ASCENT

4

1

6

5

9

7

3

ASCENT

8 14

11

10 11

2

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CAPABILITY BROCHURE

Along with the stationery there is also a brochure. The spreads shown are examples of the introduction of the brochure, a spread that shows the divisions of the company.

ASCENT

The brochure is 50 pages long and it goes into the different divisions of the company.

crag; the need to work at height on

world. Mountain climbing is a sta-

Ascent is a company that is dedi-

a complex structure. Ascent offers

ple in the climbers diet and we offer

cated to bringing you the best and

products and advice for achieving

the gear that you might need to

safest climbing gear that you can

these objectives most appropriately,

achieve this goal. Now that we

find. The company is all about

through technical information or

have visited the high points of the

climbing and related activities. We

through training.

world lets descend into the depths

share the same experiences that you

Divisions

Welcome

do on rock, ice, snow and work these experiences push us to bring you the best gear possible for the safety and enjoyment of climbing.

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into several different divisions. The first division is the Rock climbing division. If you are a sport climber,

With this experience comes the so-

top roper, or trad climber this is

lutions that provide users with sim-

the area where you will find all the

ple, solid, esthetic tools without

tools you will need to achieve your

compromise tools that act as natu-

goals. Next is are Ice division this

ral extensions of the human body.

includes everything that you would

From product development to

need for tackling frozen waterfalls

launch, Ascent has only one objec-

and ice during the winter. Canyo-

tive: to push the limits of techno-

neering is one of the great adven-

logical and commercial constraints

tures available to climbers, with

in order to manufacture tools that

this division you get the best gear

set the standard for climbing. The

to allow you to descend into some of

desire to

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The company itself is broken down

commit further, to explore a new

and explore and with are Caving division you are well equipped to do this. Finally we come to the are Professional division where we provide the equipment necessary for workers to maintain and install anything from towers and wind turbines to cutting down

trees.

“The essence of climbing is not limited to those out there making a name for themselves.� Sam Leeves Ascent Manager

the best hidden secrets in the 40


ASCENT

ASCENTDIVISIONS

ASCENTICE

ASCENTMOUNTAIN

ASCENTROCK

ASCENTCAVE&CANYON

Ascent Ice will get you through the winter climbing season and has everything that you need to enjoy the thrill of climbing ice.

Ascent Rock is the staple of are climbing business we carry all the gear that you will need to be able to crush your latest project or your first ascent.

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Ascent Mountain is the division where you will find all your mountain climbing equipment needs.

ASCENTPROFESSIONAL

Ascent Professional will help you in the work environment. The products that you find here enable you to perform high risk technical jobs safely and efficiently.

Ascent Cave & Canyon is the place where you will find all the gear that will help you explore the deep areas of the planet.

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CAPABILITY BROCHURE

ASCENTROCK

1.

3.

5.

1. Harnesses

A harness is used to secure a person to a piece of rope or an anchor point.

2. Belay / Rappel

ROCK 42

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Belay devices act as a friction brake, when a climber falls the fall is brought to a stop. Rappel devies are friction brakes designed for descending ropes.

3. Helmets

The climbing helmet is a piece of safety equipment that protects the skull against falling debris.

4. Protection

devices employed to reduce risk and protect you while climbing.

5. Carabiners / Quickdraws

Carabiners are metal loops with spring-load-ed gates, used as connectors. Quickdraws are used to connect ropes to bolt anchors, or to other traditional protection

2.

4.

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ASCENT ASCENTROCK

Harness Parts BELAY LOOPS

This is the strongest point on the harness and the only part that is load tested. Anything hard should attach to the belay loop (e.g., a locking carabiner while belaying or rappelling). Warning: You should not tie anything around the belay loop, including a daisy chain or sling. The belay loop will wear through quicker and is not designed to be used in this fashion. Belay loops are made of nylon webbing.

BUCKLES

These consist of 1 or 2 pieces of metal to allow for manual double–back or automatic double–back respectively. The buckle is usually a bit off–center to avoid conflict with rope tie–in. A harness must have a buckle for the waistbelt but does not necessarily need buckles on the leg loops.

HARNESSES Mountain climbing and rock wall climbing can both be a lot of fun, but as with any extreme sport, safe-

ty is very important. As a climber, your ropes, carabiners and climbing harness must work together to ensure a safe climb. Climbing harnesses are specialized for different types of climbing and different body types. The importance of choosing the correct climbing harness can become quite clear when you are on a rock

or ice face. Your type of climbing will determine of right harness for you. Consider the gear you may need on your belt. A 10-minute excursion up an indoor wall requires different equipment from an overnight trip on the side of a mountain. Leg loops are a vital piece of mountain climbing equipment for climbs. If you plan a long climb, look for adjustable leg loops, which you can resize to allow you to fit different types of

LEG LOOPS

Padded for comfort; adjustable to allow clothing changes while staying tied in. Made from a variety of materials.

to match your climbing environment. Gear loops are used for carryclothing

ing equipment. The more gear you plan to carry on your climbing belt, the more padding you need for com-

GEAR LOOPS

Designed to carry equipment such as quickdraws and cams. Most harnesses have 4 gear loops, but specialized belts have additional loops to carry even more gear. Gear loops are commonly made from plastic and/or webbing. Some harnesses even have removable plastic gear loops that allow for the ultimate in customization. Warning: These loops are never intended to be clipped into as a piece of protection at an anchor.

fort. The harness you choose should be comfortable. You should fit in it at the middle settings, so that you can tighten or loosen it based on the requirements of different climbs.

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ASCENTROCK

Corax

MEN’S

The Corax climbing harness has an allpurpose design that makes it suitable for rock climbing and mountaineering.

Chaos

The Chaos climbing harness is a premier trad climbing? harness for serious rock hounds. It offers comfort and functionality to keep you happy on all-day climbs.

Siren

The women’s Siren harness balances comfort and breathability so you can perform your best on challenging sport climbs and lightweight trad ascents.

Aspect

From sunny sport climbs to lightweight multipitch trad routes, the Flight harness has what you need to stay comfortable and have fun.

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Adjama

The versatile Adjama climbing harness will help you reach all your alpine goals, whether you’re on rock, ice or snow.

Designed specifically for women, the Luna climbing harness will help you reach all your alpine goals, whether you’re on rock, ice or snow.

WOMEN’S

R260 LT

The all-purpose Aspect climbing harness is designed for year-round adventures, from ice climbing in Ouray, Colo., to the warm weather and splitter cracks in Indian Creek, Utah.

Flight

Luna

The lightweight, supple R260 LT climbing harness for women is perfect for exploring the world of rock climbing, whether you prefer sport or trad climbing.

Atmosphere

With four asymmetrical gear loops, a fully adjustable waist loop and two ice clipper attachment points, the Atmosphere is at home in any form of climbing.

Primrose

The Primrose climbing harness for women balances durability, breathability and comfort for sport climbing, multipitch trad routes and glacier ascents.

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CAPABILITY BROCHURE

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ASCENT ASCENTROCK

Helmet Parts Plastic Shell

The outer shell is basically the meat and potatoes of the climbing helmet since the shell protects your head from impacts. It is usually made of plastic, either nylon or polycarbonate.

Chin Straps

HELMETS It’s simple: Climbing helmets save lives. They are designed to protect your head from falling overhead debris—whether it’s loose rock or a stray carabiner—and they offer protection in the event of a fall. Consider a helmet to be essential safety gear and the surest way to keep your gray matter intact. The helmet design you choose will depend on the fit and your type of climbing. Headed for the ice? You’ll be vulnerable

larger-than-average volumes of falling debris, so look for a lid that offers solid coverage and fewer ventilation slots. Do you climb mostly in warm-weather conditions? Look for models with plenty of air vents that promote air circulation and keep the helmet lightweight. A well-fitted climbing lid is the best protection you can buy for your brain. This, combined with your knowledge and skill in assessing rockfall danger in the first to

The chin strap is essential to keep the climbing helmet in place on your head and for its vertical or top-to-bottom fit. Make sure you can either tighten or loosen the strap to avoid helmet shift. Also check that you can easily unbuckle the strap or loosen it with one hand.

Ventilation Holes

Ventilation is a necessity for your climbing helmet. While the older helmets usually did not have vents, all of the new ones do, making them ideal for use in warm weather. Get a helmet with vents in the front, on both sides, and in the back to keep your head cool.

place, offers your best defense against unwelcome impacts. Don’t cut corners by substituting helmets meant for biking, paddling or other sports. They simply do not undergo the same type of safety testing and aren’t designed for climbing.

Circumference Adjuster

The circumference adjuster is to adjust the climbing helmet to fit your head. The adjuster, at the back of the helmet, is usually a round dial, click wheel, or a ratcheting buckle which can be easily used with one hand. The circumference adjuster is perfect for getting the best fit. 45

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ASCENTROCK

Elia

MEN’S

Elios

The versatile and adjustable Elios helmet provides protection when you’re climbing, canyoning, and mountaineering.

Designed to meet the specific needs of women, the Elia climbing helmet provides great comfort and protection for rock climbing, ice climbing, mountaineering, canyoning and caving.

Half Dome

Armour

The workhorse Half Dome helmet is designed to take on all your pursuits, from cragging to alpine expeditions.

Vertex Vent

Protect your head from impacts while climbing and working with the comfortable, ventilated Vertex Vent helmet.

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Vector

Ideal for long routes, alpine climbs and other weight-sensitive exploits, the Vector helmet offers lightweight protection, superb ventilation and a great fit.

WOMEN’S

Sized and styled specifically for women, the Armour helmet offers an excellent fit and superior protection for rock climbing.

Sheild II

Lightweight and robust, In-Mold helmet with closure system and ventilation. The perfect protection for long climbs.

Vector

Ideal for long routes, alpine climbs other weight-sensitive exploits, the women’s Vector helmet offers light weight protection, ventilation and a great fit. 45

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ASCENTROCK

ASCENTROCK

Positron Straight

Carabiner & Quickdraw Parts

CARABINERS

The Positron Straight Gate carabiner delivers the antisnag benefits of a keylock nose at an affordable price.

Oval Shaped

Positron

AM’D

HotWire

The shape and size of this carabiner makes it great for most uses. The D-shape makes it one of the strongest.

The lightweight HotWire quickdraw set lets you climb, clip and clean with ease.

Attache

FreeWire

The Positron quickdraw set offers lots of performance features at an excellent value.

A favorite on gear racks for years, the Oval carabiner is a fine all-around choice.

Gates

Non-locking carabiners have a sprung swinging gate that accepts a rope, webbing sling, or other hardware. Rock climbers frequently connect two nonlocking carabiners with a short length of nylon web to create a quickdraw.

Dogbones (Quickdraws)

A dogbone is used to attach two carabiners together the webbing is sewn through which provides greater rigidity and assists the speed of clipping, and protection from the carabiner clipping itself out of the sling loop in a fall.

CARABINERS & QUICKDRAWS Carabiners are lightweight, metal snap-links used by climbers for a wide variety of tasks. They come in

a range of styles, sizes and designs. A quickdraw consists of a sewn nylon extension with 2 carabiners. Multiple quickdraws are essential for leading bolted sport-climbing routes and useful for traditional leading, where you are placing protection such as cams and nuts. To choose and use them properly, must first you

Straight Gates

Standard straight gates are by far the most common and are used on protection, bolts and quickdraws. They’re perfectly straight from pivot point to end.

understand the differences between them. Carabiners are built to connect things together: a climber to his or her rope, a rope to a piece of protection, a collection of protec-

out, ask a climbing instructor or an experienced salesperson for guidance on which styles to start with. More experienced climbers should consider your types of climbing, the

tion pieces to a climbing harness. Different climbing tasks require different kinds of carabiners. The

kinds of protection you’ll be clipping into and the tasks you’ll need your ‘biners to perform.

key factor to consider when choosing carabiners? It is knowing what you’ll be using them for. Different styles are designed you’re just starting for different tasks. If

Shape

Carabiners have three main shapes where each shape is designed to suit a different purpose. The three main shapes are the Oval, D-Shaped and Pear. The Oval is often used for Trad Gear. Ovals are also good for setting up anchors as they do not tend to shift when weighted. D-Shaped carabiners are used on quickdraws because the bottom of the D is smaller, which keeps the sling from moving around.

Spirit Straight

The Spirit Straight Gate is perfect for quickdraws or racking your nuts on. Built to survive everyday climbing.

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Pick up the affordable FreeWire quickdraw set and head to the crag for some climbing.

The pear-shaped Attache locking carabiner is perfect for anchoring, tie-ins or anywhere extra security is desired.

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ASCENTROCK

ASCENTROCK

Reverso

Belay Device Parts

The Reverso 4 belay device is lighter than the previous version yet offers the same versatility for belaying and rappelling.

Smart

The Smart dynamically brakes the climber in an accidental fall and locks even at low levels of force exerted by the user. Popular with indoor and sport climbers.

Friction Plate

Multiple friction modes provide the optimal amount of stopping power when lowering or rappelling. Variable friction design gives great control with many rope diameters; ATC-Guide can handle ropes sizes from 7.7 - 11mm in diameter. Double-slot design allows you to feed single or double ropes smoothly without kinking the rope.

Smart Alpine 8.9-10.5 Auto-Block

BELAY A belay device acts as a brake on the climbing rope by applying friction to it. The device, plus the belayer’s quick “braking hand” (which locks off the free end of the rope), helps keep tension on the rope and protects the climber at the other end. It is an essential device for climbing safety. The 2 most popular belay-device choices are tu-

bular and assisted braking. A third option is the figure-8. depends on the kind of Which one you choose

ATC Guide

ATC-Guide can be set up as an autoblock device when you’re belaying 1 or 2 seconding climbers.

The versatile ATC-Guide belay device offers complete belay and rappel functions and is used with a variety of rope sizes.

A superlight belay device designed for sport cragging and gym use, the ATCSport is a simplified, single-rope version.

The alpine version of the award-winning Smart can also be used with Half Ropes as well with Single Ropes, making it the ideal companion for all alpine rock and ice pursuits.

ATC

GIRGRI

ATC Sport

Auto-Block Release

climbing you do. These are the most widely used belay devices. The rope is folded and pushed through the device and clipped with a locking carabiner to the belayer or directly to the anchor. Friction caused by the bent rope’s contact with the belay device slows down and stops the rope, helping to protect the climber. Assisted-braking belay devices have a cam ming mechanism that locks down on the rope when a sudden force is applied

to it. They operate much like your car’s seatbelts. As belay devices, figure 8s are limited to top-roped setups. They are shaped like the number 8, with one larger and one smaller hole.

ATC-Guide can be set up as an autoblock device when you’re belaying 1 or 2 seconding climbers. Auto-block release hole lets you use a carabiner or a piece of cord to release the device when loaded so you can lower a seconding climber

Cable

The Cable is used with a locking carabiner to hold the device to your harness. The rope trvels through the groves around the carabiner and back through the friction area.

Lightweight and easy to use, the ATC belay device offers smooth handling while you’re belaying and rappelling. 46

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Lighter, smaller and more versatile than the original, the GRIGRI 2 belay device delivers excellent control for belaying. 46

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ASCENTROCK

ASCENTROCK

ACTIVE PROTECTION

Protection Parts

PASSIVE PROTECTION

Cams

3 or 4 curved pieces of aluminum, called cams. When a spring- loaded trigger wire is pulled, these chunks of metal retract and make the device narrower. When the trigger is released, the cams expand to fit the rock.

Camalots

The gold standard for camming units, Camalots’ double-axle design allows retraction of larger cam lobes, giving them a much larger expansion range than traditional single-axle units. They are lightweight, the cable loop and trigger are easy to grab, and our patented slings are large enough to manipulate with gloves. Accept no substitutes.

Trigger

PROTECTION Protection devices, collectively known as rock protection or pro,

type of protection that is most appropriate varies depending on

crack when the trigger is released. The curves of each cam wedge the device firmly into the pocket or crack and, if placed correctly, will not come out with even a significant shock load.

tion acts “merely” as a choke when pulled on, and constrictions in the rock prevent it from pulling out. Ac-

the nature of the rock. Wedges are tapered chunks of metal, usually on a wire, that are wedged or jammed into or behind a crack in the rock. Cams are more rounded and are twisted or rocked in order to jam into place. Spring-loaded camming

tive protection transforms a pull on the device into an outward pressure on the rock that helps the firmly.

devices have 3 or 4 curved cams that pull inward when the device’s trigger is pulled, then expand into

provide the means to place temporary anchor points on the rock. These devices may be categorized as passive or active Passive protec-

device set more

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The

the

The SLCD is used like a syringe, by pulling the cams via a “trigger” (a small handle) which forces them closer, inserting it into a crack or pocket in the rock, and then releasing the trigger. The springs make the cams expand and grip the rock face securely.

Stoppers

Stoppers No. 4-13 racked on an OvalWire carabiner. Stoppers are an essential for every trad rack, designed with a transverse taper that permits sideways placements in flares and shallow seams. Anodized by size, they’re quickly identifiable and rounded edges make for easy removal. Each Stopper is equipped with a durable, galvanized steel cable.

Metal Block

Nuts are manufactured in many different varieties. In their simplest form, they are just a small block of metal attached to a loop of cord or wire. They are used by simply wedging them into narrowing cracks in the rock, then giving them a tug to set them.

TriCam

These wondrous pieces of pro can be used either as cams or nuts and often work where nothing else fits. Tricams are ideal in horizontal cracks, pockets, and shallow vertical cracks. The larger sizes are an affordable way to augment a rack of cams and are ideal for belay anchors due to their high strength and light weight.

Cables

These are used to place the nut. It is also what holds the rope and is attached to the metal block at the end of the gear. The cables are made to hold about 2000 lbs of forece. 46

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ASCENT

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CAPABILITY BROCHURE

ASCENTICE

3.

1.

4.

1. Ice Climbing Boots

Boots that are usually taller, stiffer, and insulated. They are also designed to work with Crampons

2. Ice Screws

ICE 48

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Ice Screws are used in steep ice surfaces such as waterfalls and alpine they hold the climber in the event of a fall.

3. Ice Axes

An ice axe is a multi-purpose ice and snow tool used by climbers in the ascent and descent of routes which involve frozen conditions.

4. Crampons

Traction devices used to improve mobility on snow and ice during

ice climbing.

5. Climbing Ropes

Dynamic rope isdesigned to stretch under a heavy load to absorb the shock of a fallen climber.

2.

5.

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ASCENT ASCENTICE

Ice Axe Parts Picks

Picks may vary in degree, as to number of teeth, depth of teeth, or thickness, and some are field replaceable, to deal with point damage or to accommodate more than one pick design on the same tool.

Shalf

ICE AXES An ice tool is a specialized elaboration of the modern ice axe (and often described broadly as an ice axe or technical axe), used in ice climbing, mostly for the more difficult configurations. Ice tools are used two to a person for the duration of a pitch, and thus in some circumstances such as top-rope-anchored climbs, a pair may be shared among two or more people, where only one of classical them at a time is climbing. In contrast a

“ice axe” is used one to a person for the hours or days a party is travel-

ing across snow or glacier. In communities where it is common to refer to an “ice tool” simply as an “ice axe”, classic “ice axes” are often referred to as “traveling axes”, “walking axes”, or “general mountaineering axes” to distinguish them from “tools”. In climbing of vertical ice, two tools are needed in order for the climber (supported cramponed feet)

Shafts may be straight, as with shafts of non-ice-tool axes, or have one or two bends or curved sections. Ice tools generally range from 40 to 60 cm in length, with 50 centimetre being by far the most common length. They are made of aluminum and are very srong.

Handle

Ergonomic over-molded handle offers multiple grip options. The length of the handle may be adjusted to fit the size of the hand and glove.

to use each tool in turn in maintaining balance with the body’s center of mass nearly straight above the toes, while repositioning the other tool to a higher level, before raising the body weight with the legs and thereby setting the stage for repeating the process.

Adze

The adze is a flat, wide end of the head used for chopping steps in hard snow and ice. Most Ice axes come in a set and one has a hammer and the other has a adze.

by

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ASCENTICE

Nomic

The Nomic allows the entire rock climbing repertoire to be transferred to ice. Thanks to its adjustable ergonomic handle, it offers multiple grip modes and limits the risk of snagging when switching hands.

Fusion

Our premier mixed tool for modern, leashless winter climbing, the Fusion performs like no other tool ever made thanks to the combination of its radical design and single-piece hydroformed shaft and acute hand-to-pick angle.

Ergo

The Ergo is the ultimate tool for the most difficult dry tooling pitches and the most unlikely ice columns. The ultra-curved shaft offers exceptional clearance under the head and allows a wider repertoire of movement.

Quark

The Quark is a versatile ice axe, designed primarily for technical mountaineering and for ice climbing. Because of the head’s modular construction, it adapts to any situation. The Quark is easy to use: its balance and its Ice pick allow solid placements on any type of ice.

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CAPABILITY BROCHURE

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ASCENT ASCENTICE

Ice Boot Parts Leather

Single-piece 3mm suede leather uppers remain resilient in demanding conditions; HS12 tanning treatment adds water resistance and speeds dry time.

Design

Boot design faciliates dynamic flex and natural movement in uppers while maintaining a solid, stable platform underfoot; close-to-toe lacing provides a snug, responsive fit.

ICE BOOTS Ice climbing boots are typically designed to be used with crampons. To achieve compatibility with crampons, welts are molded into the toe and heel of the boot, providing a platform for the crampon to attach to. The stiffness of the boot enhances the precision of the crampon and allows a climber to pursue steeper and more difficult terrain. Another important aspect of ice climbing boots is warmth. To prevent

frostbite in extreme cold conditions, synthetic insulation is incorporated into the boot. Lighter weight boots are classified as single boots. These single boots are insulated as a single unit with the insulation being permanently attached to the rest of the boot. Double boots, another classification, typically consist of a non-insulated shell with a removable insulated liner. They have either a leather or plastic outer-shell

Crampon Bail

Rubber rands protect uppers against bumps and abrasion while rear heel slings lock heels in for secure performance. Sturdy polyurethane midsoles absorb shock without compromising sensitivity; thermoplastic urethane inserts create front bale for crampons.

as well as a removable liner. The purpose of a double boot is long term protection from cold weather. If the liner becomes wet, it can be removed from the shell and dried inside a sleeping bag. Since the insulation cannot be removed from single boots, they are not ideally suited for multi-day cold weather excursions.

Soles

Insulated Comfort polyester fibers and Pro-Fiber insoles create a barrier between your feet and the cold ground and air, helping to keep your feet warm. Vibram® rubber outsoles on the Scarpa Mont Blanc mountaineering boots ensure superb trail traction.

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ASCENTICE

Condor EVO

MEN’S

Extreme durability and stability make it an indestructible light mountaineering, trekking and backpacking boot. Compatible with semiautomatic crampons.

Phantom 6000

A new generation of technical cold weather boots, offering unsurpassed warmth, comfort, support, weight, and shock absorption.

Raven Combi

The materials used, especially the elastic cuff, make it lightweight and agile while still offering an incredible level of support.

WOMEN’S

Mount Blanc

Offering modern innovations in sole and upper design, this is the ultimate all-around mountain boot.

Trango S EVO Nepal EVO

A pinnacle of mountaineering footwear! Light, warm, Nepal EVO Gore-Tex boots by are the choice for serious climbs. 51

Rebel GTX

For extreme alpine adventures where every gram counts, the Rebel GTX Carbon alpine boots feature carbon fiber shanks and tough, light uppers.

Light and fast, this boot makes you feel like a wood nymph bounding through the mountains. All synthetic and designed for spider like alpine climbing performance; it is waterproof and ready for a semi-automatic crampon.

Charmoz Pro

Answer the call of the mountains and conquer high-altitude peaks in the lightweight women’s Charmoz Pro GTX mountaineering boots. 51

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ASCENTICE

ASCENTICE

Crampon Parts Toe Bail

Crampons come with two types of toe bais. the first is a toe strap. These are easy to put on in snowy conditions. The toe strap, however, doesn’t need a welt to fit securely. The second is a wire bail. In this system, a wire bail holds the toe in place. If the boot/crampon fit is right, this results in a very secure system.

CRAMPONS Crampons are a necessity to securely travel on snow and ice. With them, you can cross glaciers, ascend snow slopes, climb frozen waterfalls

and scale ice-smeared rock. Because most alpinists and ice climbers today wear leather or syntheticleather boots (instead of plastic mountaineering boots), semi-rigid construction with horizontal frames are the rule. And, thanks to modern de sign and manufacturing technique, crampons have become

lighter and better

fitting. Crampons are becoming more specialized by activity. Superlightweight traction devices are

made for everyday winter walking. More traditional crampons handle snow and glacier travel, technical hiking (when you bring along an ice axe) and mountaineering. Crampons designed for frozen waterfalls or mixed ice/rock routes are now increasingly technical. Most crampons have 10 or 12 points. You want the

points to be in the right place (under your instep and following the shape of the boot). You might need to adjust the front bails of the crampon to get the correct point extension. Nowadays, a few highly technical models have points with serrated sides allowing the crampons to grab even in places where a point doesn’t penetrate the snow or ice.

Dartwin

Lynx

Tension Lever

A version of the DART for those who prefer the added stability and holding power of two front points. Horizontal structure places the foot as close to the ice as possible: increased sensitivity, more precise placements

From snow couloirs to mixed climbing routes, the Lynx Leverlock Modular crampons have a versatile design that will keep you climbing higher no matter the terrain.

This is a device that tensions the back of the crampon into the toe bail. They also include an ankle strap to hold the crampon on if it comes unsnaped.

Vertical Front Points

Sarken Leverlock

These dual points are preferred for steep waterfall and mixed climbs. These frontpoints slip easily into cracks and are adjustable and replaceable. Some technical-ice crampons have secondary frontpoints for added support and traction.

Updated with structural reinforcements and a new heat-treatment process to improve strength and durability, the Sarken Leverlock crampons are ideal for adventures in mixed terrain.

Dart

Horizontal Points

The DART is the crampon for extreme mixed and ice climbing. The mono-point is designed to displace less ice and make for precise placements on micro-edges. The third row of points is angled towards the rear for hooking in steep terrain or around ice columns. Ultra-lightweight.

These dual points are suitable for almost any alpine climbing or ice/snow climbing. Most 10-point crampons are ideal for ski touring and glacier travel. These can also be used for climbing mountains that are snow covered. 52

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Vasak

Featuring a 12-point design optimized for general-purpose mountaineering, Vasak crampons excel on long glacier routes and ridge traverses.

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ASCENTICE

Rope Parts

ASCENTICE

DYNAMIC

STATIC

Sheath

The protective braided cover of the rope. It keeps the core from getting dirty, abraided or cut, and it adds some strength and shock absorption as well. Sheaths comprise between 30-40% of a rope’s mass. The thicker the sheath, the more it resists cutting and abrasion, especially over an edge.

Core

ROPES

The inner twisted core strands of the rope. It provides the majority of the strength and shock absorption. Yarns bundled together to make the core. Half the braids twist one way, half the other. The sheath is then woven around this bundle.

Static

Many qualities make up a modern climbing rope. And many nuances

are ones I actively use. That way I have the perfect rope for each day of

The better suited the rope is to the climb, the more efficient and

These excel in situations where you don’t want the rope to stretch. Rappelling, rescue and big-wall ascending—any time you are lowering, ascending or pulling a load up with the rope. Not to be used for climbing as these ropes are not designed, tested nor certified for those types of loads.

make every rope slightly different from one another—from weight to handling characteristics. That is

climbing.Of course, most climbers don’t have such an arsenal of ropes. While there is a rope tailored to each

safe you will be. What follows are general guidelines; some ropes will not fall exactly within these ranges.

Dynamic

why it’s worth taking a few minutes to read up on the options, and then

type of climbing, you can actually do just fine with a well-chosen rope or

All ropes offered by Ascent pass all UIAA criteria. For more information

make an informed choice for your type of climbing. As a professional mountain guide in the Alps, I have

to. The most common rope out there is a 60-meter-long dry rope with a 9.8mm to 10.2mm diameter—a great

go to the UIAA Web site.

the luxury of owning over 15 ropes. All are hanging in my gear room; all

workhorse or all-around rope that will work for many situations.

A workhorse rope is one that will hold up to lots of use and abuse. It is good for routes with rough rock and edges. In conjunction with a thicker sheath, a fat rope will give you the most sharp-edge protection. Its larger diameter makes it easier to hold onto and less likely for a belayer to drop the climber; though it’s less smooth with some belay devices.

Enduro

The hard wearing Enduro has been completely redesigned. If you need a tough rope with great specs, this is it! The perfect rope for big walls, guiding, programs or other classes. 52

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Pulse

The Pulse is now available! 40 carrier sheath construction is braided to be firm for extended rope life. Easy to clip it holds is profile and does not flatten out.

Eliminator

The 10.2 mm Eliminator has a low impact force and low static elongation. The Eliminator has become the choice for the serious climber who wants to shed some weight from traditional 10.5mm ropes.

E-Safe Technora

It features a highly cut resistant Technora sheath with a single black polyester marker stripe to allow users to better judge movement speed of rope and rope systems and a 3 sigma strength rating.

Canyon Rope

A more economical version of the Canyon series of ropes. 100% nylon core with 100% polyester sheath.

DGR

11.0 mm DGR was designed in conjunction with rope access professionals as a solution to the demands and challenges of their every day jobs.

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ASCENTICE

ASCENTICE

Ice Screw Parts Tube

Ice screws are hollow tubes that have teeth on one end and a anchor on the other. The tubes are designed to crush in a fall so the energy doesn’t pop the screw out.

Anchor

ICE SCREWS An ice screw is a threaded tubular screw used as a running belay or

For example, some ice screws come with one or more of the following:

anchor by climbers on steep ice surface such as steep waterfall ice or alpine ice during ice climbing or crevasse rescue, to hold the climber in the event of a fall, and at belays

an in-built or separate ratchet mechanism to speed up placement, conical centre-hole to aid removal of ice cores, different lengths, different numbers of cutting teeth, different

as anchor points. Ice screws are made by several manufacturers. The various products available offer essentially similar functionality but typically offer subtle differences in design.

cutting angles, different surface finishes, different size hangers clip holes. The strongest and most reli-

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able type of ice screws currently available are the modern tubular ice screws

The top has a classic lightweight hanger that allows the user to grab the screw to put it in the ice anto anchor their rope to. Typically you would use a quickdraw in the hanger then to the rope.

Express Handle

Express Handle allows the climber to use a crank handle. Larger crank knobs with uninterrupted 360° motion help to put the screw in.

which range in lengths from 10 to 23 cm. The approximate strength rating on a modern tubular ice screw is around 7 kN, although it has been found that short ice screws in “good” real-world ice hold about 7-8kN, no matter what the fall factor or configuration is.

Express Ice Screw

The easiest and fastest placing ice screws on the planet, the Express Ice Screw features a tapered tube where the teeth cut a hole just larger than the tube itself, for less friction during placements. A large, color-coded crank knob makes for easy size identification and uninterrupted 360-degree motion.

Teeth

One end of the tube is covered with four teeth. These screws feature advanced tooth geometry for easier starting and faster placement.

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Turbo Ice Screw

Simple, lightweight and efficient, the Turbo Ice Screw features precision tooth geometry with a hanger that functions as a handle for placements and a low-profile design to streamline your rack.

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ASCENT

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CAPABILITY BROCHURE

ASCENTCAVE&CANYON

1.

2.

3.

1. Rappel Rack

This is designed for long rappels. It adds more friction to the system makng it a slower decent.

2. Pothole Escape Specialized weighted bags that are

attached to ropes and tossed over the lip of a pothole.

3. Ascenders

CAVE & CANYON

Ascender keeps the body vertical and makes rope ascent more efficient and less tiring.

4. Eight Rings

Multiple braking options for decending and can be installed on the rope without removing it from the harness.

5. Canyoneering Shoes

Engineered for amphibious conditions where friction counts.

4.

5.

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ASCENT A SCENTCAVE&CANYON

Rappel Rack Parts Wheels

These are where the rope runs through. When the handle is pushed down the climber is able to descend the rope. If the climber lets go of the handle the wheels will automatically lock and brake the climber.

Handle

The Handle is designed to aid the climber while descending. when the handle is held down the climber can go down the rope if the lever is released the climber will stop. You can also control the speed of the descent.

RAPPEL RACK The Rappel Rack consists of a ‘U’ shaped frame, attached to the rappeller’s harness, into which snap multiple bars that pivot from the other side of the frame. The rope is woven through as many of the bars as are required to provide sufficient friction. This arrangement allows

for variations in rope diameter and condition, as well as controlled rate of descent. Racks are seldom used in sport climbing. Cavers often use racks

on long rappels because friction can be adjusted by adding or removing bars. Racks have the advantage that varying levels of friction can be set fairly easily. Running the rope over more bars increases the level of fric-

tion. With J-frame racks, friction can even be added or removed during an abseil. Friction can also be altered to a limited extent by varying the spacing between the bars. Cavers use them

Bars

The bars in the Rappel Rack are designed to ad friction to long desecnts. The rope rns through them so that it creates friction to slow the climber.

for two reasons. One to reduce friction on long raps, e.g. 300+ feet. Second, very muddy ropes wear through your rappel device quickly, esp. aluminum. With a rack you can keep replacing just the bar or two near the top that wears down.

Anchor Point

This is the end that you would attach to your harness. The rack U bar doesn’t wear out and the only thing that gets replaced is the bars where the rope is sliding.

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ASCENTCAVE&CANYON

Simple

The SIMPLE descender is lightweight, compact, and does not twist the rope during descent.Very easy to use: the rate of descent is controlled by varying the grip on the free end of the rope

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Stop

Originally designed for caving, the Stop Descender is a device that stops or considerably slows descent when the handle is released.

Double Stop

Descender for sigle rope. Double locking and anti-panic system: self braking in case of accidental loss of descent control sensitive handle enables smooth descent without harmful rope twisting.

Rack

This rack updates the classic brake bar descender. The design makes it easy to set up. Compact and lightweight, the device allows adjustment of the amount of friction during the descent

4 Bar

This compact rack is fitted with 4 long-wear tubular stainless bars, two of which are tie-off bars. Thisrack design allows the user to vary the friction without adding or dropping bars.

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CAPABILITY BROCHURE

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ASCENT ASCENTCAVE&CANYON

Pothole Escape Parts Hooks

These are designed to hook on flakes and edges so that you can escape the potholes when you encounter them in the canyons. Combined with an aid ladder or webbing you can escape

Wings

These are to keep the hook from spinning once you placed it. With the wide profile it is much more stable and the wider the stronger it is.

POTHOLES ESCAPE Some canyoneering, especially in sandstone slots, involves escaping from large potholes. Also called “keeper potholes,” these features, carved out by falling water at the bottom of a drop in the watercourse, are circular pits that often contain water that is too deep to stand up in and whose walls are too smooth to easily climb out of. Canyoneers use several unique and creative devices to escape potholes, including hooks

used for aid climbing attached to long poles and specialized weighted bags that are attached to ropes and tossed over the lip of a pothole. Soon after discovering keeper potholes, many canyoneers discover the “Pack Toss” as a method for getting past them. Tie a rope to your partner’s pack, throw it across the pothole and over the opposite edge, and use the trailing rope to pull yourself out of the pothole. This works fairly well, but

Durable Material

These are bags that ypou fill with sand and throw across the postholes. The meterial is extremely strong and will last a long time of hard abuse.

for longer and more difficult throws, there is the Pot Shot. Like a little Cordura purse, Pot Shots filled with sand on the spot makes the technique much, MUCH more effective.

Webbing

The handles are made of climbing spec webbing which would take puonds of force to break, it is also designed to be srtong against wear.

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ASCENTCAVE&CANYON

Talon

A versatile three-hooks-in-one design and an extra broad base for increased stability.Covers edges and holes from 4.8 mm (3/16 in) to 13 mm (1/2 in).

1” Webbing

Favored by professional climbers for its uncompromising construction, this webbing outperforms normal mil-spec webbing in strength, flexibility, knotability and durability.

Cliffhanger

Hooking small to medium flakes, edges and rugosities, the Cliffhanger is an indispensable tool on necky aid lines. Chiseled point and flat tip for stability and a bipod base to reduce rotation 57

PotShots

PotShots can save enormous wear and tear on your partner’s pack. Rather than tossing that large, awkward, expensive and fragile pack, put some sand in a PotShot, tie a rope to it, and toss it past the interesting obstacle ahead.

Alpine 8mm Cord

A nylon sheath with a nylon core accessory cord for a multitude of applications limited only by the imagination.

A lightweight version of the Etrier, perfect for the mountains or in-a-day big wall missions.Reinforced five-step design16 mm (5/8 in) nylon webbing is very compact. Designed for free routes with a few moves of aid

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ASCENTCAVE&CANYON

ASCENTCAVE&CANYON

Ascenion

Ascender Parts

Updated to provide greater comfort, efficiency and ease of use, the Ascenion ascender is great for aid climbing?, mountaineering or caving.

Duck

The Duck is perfect for as an emergency belay device during retrieve, self-belay, progression maneuvers and for the regulation of daisy chains.

Rope Clamp

This is the part of the ascender that grabs the rope when you weight it. Most ascenders have teeth on the clamp so that it really bites into the rope and doesn’t slip. The clam is also spring loaded so there is no possiablitly of it coming off the rope.

Grip

The grip is designed so that it is comfortable in your grip. It is also designed to be as light weight and durable as possible. The grip is also shaped for easy sliding up the rope.

ASCENDERS Ascenders are sold individually,

This is the second most important feature

in

not in pairs. So make sure you are

an ascender. Remember that no

found them both about the same to

buying one right ascender and one left ascender. Of all the features

ascender is perfectly intuitive to use at first; it takes practice to be able to

get off the rope. Weight is not a big deal when you are using ascenders.

to look for an ascender, this is the

quickly get them on and off the rope.

But you will notice the difference

In

the end, after lots of practice, they

most important. It is how easily

So if you are testing ascenders head

in weight when they are clipped to

the ascender slides up the rope

to head in the store, make sure you

the side of your harness. Since big

that will determine how tired your

use them a LOT. For example, at first

wall racks already way so much, it is

arms get over time. If the device

Chris Mac could not get the nForce

nice to have a light ascender on your

slides up effortlessly, your arms will thank you.

ascender off the rope quickly and his friend Tim could not get the Petzl off

harness when leading. Also, if you are alpine climbing, the lighter the

Ease of taking on and off the rope

the rope quickly. Then they both practiced a lot.

ascender the better.

Tibloc

This ultralight, multi-purpose rope grab is an ideal back-up for standard ascenders or for those who wish to travel as light as possible.

Rope Clamp Handle

The handle that releases the rope clamp is designed to be used with your thumb while you are holding the grip. The reason being is so that you wont have to let go you can just move your thumb and release the clamp.

Anchor Point

Croll

The anchor point is where you would put a locking carabiner that attaches to you aid ladders or foot step. Made strong so that you will not have to worry about breaking it.

Pantin

Use the Croll chest ascender with a chest strap and a hand ascender for simple and efficient ascension while you’re aid climbing?, caving and mountaineering. 58

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The Pantin foot ascender keeps the body vertical and makes rope ascent more efficient and less tiring.

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A SCENTCAVE&CANYON

A SCENTCAVE&CANYON

Water Tennie

Canyon Shoe Parts

Water Tennie 2

Designed for paddling, fishing, canyoneering and adventure racing, the Water Tennie is the best Amphibious shoe available. The synthetic mesh and neoprene upper has excellent arch support, drainage holes, and a rubber toecap for protection from rocks, sticks and other sharp objects.

Designed for paddling, fishing, canyoneering and adventure racing, the Water Tennie is the best Amphibious shoe available. The synthetic mesh and neoprene upper has excellent arch support, drainage holes, and a rubber toecap for protection from rocks, sticks and other sharp objects.

Canyoneer

A technical canyoneering shoe built to protect, the Exum River by provides superior traction and stays firmly attached to your foot. The Exum River features sticky FriXion XF outsoles that grip like fly paper on both wet and dry surfaces.

Buckles

These shoes are designed to stay on your feet while swiming through pools and climbing on slick rock. The buckles replace laces making it impossiable to come undone.

Exum River

Sticky Rubber

SHOES Footwear for canyoneering always seems to involve compromise. Shoes

sturdy enough to provide good ankle support and stand up to abuse may

being hard wearing, cheap, having good grip and great water resistance. Hiking boots are also worn as footwear, providing superior ankle

not be light enough for swimming. Shoes that do a good job of draining

support. They do however let water and grit in much easier and are often

water often will also allow sand, gravel and debris to enter. Shoes

damaged by the harsh cave environ-

that have good rubber for traction on wet rock often do not have adequate footbed support to protect feet from sharp rocks. Wellington boots are

a popular choice of

footwear,

The rubber on these shoes is designed to grip rock. The rubber is the same rubber that is used in climbing shoes. The tread will make traveling throught the canyon and caves easy.

Canyoneer is the #1 canyoneering shoe in the world. A quick-drying, lightweight mesh and neoprene upper is combined with the unbeatable friction.

Mesh Marteial

boots offer an expensive alternative

The mesh material is designed to let water out of the shoe and let air in. You dont have to drain your shoes after every swim, the water runs right out, and the air keeps your feet from being is a swamp.

to wellingtons and hiking boots.

Canyoneer SAR

ment. There is also the risk of lace hooks ensnaring on ladders. In large

Built for professional water rescue teams, this shoe is all about fast-water safety. Benefits include a composite toe, built-up rands, and a snug, comfortable fit. Based on the #1 canyoneering shoe in the world, this model has everything you need, nothing you don’t.

Rubber Toe Carp

dry tropical caves they are superior

The toe cap keeps your toes safe as well as protect the end of the shoe so that you are not replacing gear from wearing out.

being cooler and restrict movement less. Specialist canyoning

to welllington boots,

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Terrex

A high-performance-approach shoe ready for every outdoor opportunity, these shoes feature an outsole design with specific zones for hiking and climbing.

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A SCENTCAVE&CANYON

ASCENTCAVE&CANYON

Large 8

This slightly larger version of our Standard Figure Eight features a larger bottom hole that allows it to be used as a Sticht plate for belaying with single ropes.

Rappel Ring Parts Large Ring

The large ring is the side of the rappel ring that is used for rappelling. The large ring makes it easier to get the rope on to the device. The ring also makes desending smoother.

Small Ring

RAPPEL RINGS Sometimes just called “eight”, this device is most commonly used as a descender. Rigged in the conventional manner, a Figure Eight Descender does not provide enough friction for reliable stopping power in many belay situations. It is an aluminium (or occasionally steel) “8” shaped device, but comes in several varieties. Its main advantage is efficient heat dissipation. A square eight, used in rescue for rappelling than the traditional 8. Figapplications, is better

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ure eights allow fast but controlled descent on a rope. They are easy to set up and are effective in dissipating the heat caused by friction but have a tendency to put a twist in the rope. Holding the brake hand off to

of the many bends it puts into the rope. Many sport climbers also avoid them because of the extra bulk an 8

the side twists the rope, whereas holding the brake hand straight down, parallel to the body, allows a

or frozen rope.

controlled descent without twisting the rope. An 8 descender can wear a rope quicker than a tube style belay/ rappel device because

Huit

The small ring can be used as a belay device. The small ring is also used to attach the rappel ring to the climbers harness with a locking carabiner.

For descending on single or double ropes. Square shape to reduce twisting of the ropes and formation of a lark’s head hitch Small hole can be used with thin ropes.

Tabs

The tabs on a rappel ring serve several purposes. First they are made so that the rope dosen’t roll around the device and become a hitch rather then letting the rope slide through. Second it is used as a way to add friction to the system or to stop decending mid rappel.

puts on the rack. However, many ice climbers prefer to use the 8, because it is much easier to thread with stiff

Material

Pirana

Most rappel rings are made of aluminum to keep the weight down when climbing, the problem is that with heat and friction the rings tend to get groves in them. Some rings are made of steel but are heavy but last longer.

The Pirana descender offers multiple braking options and can be installed on the rope without removing it from the harness. Designed for use with canyoning descent techniques. 58

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Pantin

ISC ismanufactured from high strength steel Comes with a large eye with room for an extra carabiner and the wings prevent the rope rolling into a locked position.

Totem

It functions like a figure eight, sticht plate and gigi all in one. It will do everything each of these devices will do, plus a few things unique to The Totem.

ATS

The ATS allows you to make both single and double rope rappels, and it has four hyper horns which allow you to add friction or lock the rope mid-descent.

Fusion Treminal 8

This device easily will handle 11mm PMI static rope with ease and still had room The smooth surfaces are a dream and they treat the ropes very gently.

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ASCENT

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CAPABILITY BROCHURE

ASCENTMOUNTAIN

1.

2.

3.

1. Ice Axe

These are different then climbing axes because of the strait handle. They are like a walking stick.

2. Deadman Anchors Climbing anchors that are design to

work in the snow rather then placed in rock.

3. Shovels

A must in mountain climbing. They an be used to build shelters, and dig out of avalanches.

4. Glacier Travel

MOUNTAIN 60

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Glaciers have large cracks that are hidden by snow. You will need specific gear to get out if you fall in.

5. Snow Anchors

Anchors that are pounded into the snow to make anchor points.

4.

5.

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ASCENT ASCENTMOUNTAIN

Deadman Parts Plate

This a plate of aluminum that is buried in the snow and the cables stick out of the snow and you build your anchor off of that. They are also called flukes, because they can be dangerous is not prepared.

Holes

The holes in the deadman are there so that its lighter and the climber is not caring a large chunk of aluminum up the side of the mountain.

DEADMAN A fluke is a bent square or rectangle, approximately 8 by 10 inches (20 by 25 cm), and is made of aluminium or other metal, with a cable attached at two points on the upper surface. [1] A fluke correctly used is buried in the snow, tip pointed down, approximately 40째 from the angle of the mountain slope. Flukes can deflect or dislodge in harder-packed or dry snow, and are therefore more reli ably used in heavy, moist snow. Anchors for the rope

in snow are sometimes unreliable, and include the snow stakes, called pickets, deadman devices called flukes which are fashioned from aluminium, or devised from buried objects that might include an ice axe, skis, rocks or other objects. Bol-

Cables

The cables are where you would actually clip your carabiner in and make an anchor that the climber can work off of so that they can climb safely of desecend.

An object buried into snow to serve as an anchor for an attached rope. One common type of such an anchor is the snow fluke.

Point and Shape

lards, which are simply carved out of consolidated snow or ice, also sometimes serve as anchors. For example flukes work really well in spring snow conditions (wet, heavy, unconsolidated).

The shape of the anchor is to catch the snow when pulling on it. The piece of equipment is shaped like a C and the point helps it travel into the snow instead of sliding off.

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Denali

People kept asking us to make a perfect snow fluke and so we did. Denali has a peerless strength-to-weight ratio, as well as unmatched practical design.

SMC Snow Anchor

The SMC Snow Anchor provides maximum climbing protection in soft snow. utout holes give the blade excellent bite in snow Doubles as an emergency digging tool.

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Anodized

The Anodized Deadman Snow Anchor holds solidly in soft-snow conditions that render other anchors useless.

MSR

Grab the MSR Snow Fluke for dependable security when you anchor yourself, a partner, or your tent in a wicked winter storm.

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Mountain Axe Parts Pick

These are designed to be able to hold in your hand like a cane. The pick is made to fit the hand of the user more comfortably for long trips across glaciers and snow fields.

Bottom Point

The mountaineering axes have a point at the bottom of the shaft so that the climber can push it through the hard packed snow and gain traction. It is also used as a brake where arresting a fall.

MOUNTAIN AXE Alpinists, ski mountaineers, ice climbers, mixed climbers and highcountry trekkers all need an ice axe for their mountain pursuits. Choosing the best ice axe for you is based on your size and activity, plus a comparison of the length, weight, shape and CEN rating of the axe. Owing to their European heritage, ice axes are measured in centimeters. Each size reflects the distance from the tip of the axe to the top of the head.

Typically axes are available in size increments of 5cm from 50cm to 75cm. The correct length is based on your size and your type of activ-

ity. Historically the most common type of Ice tool uses a specialized leashes that snugly grips the climbers wrist. The length of the leash is adjusted so that when a climber hangs on a leash their hand remains at the tool’s handle portion of the axe shaft. This allows the climber to rest

Leash

Unlike Ice climbing tools, the mountain axe has a leash attached to the top of the shaft where the climbers hand would be. The reason is because if the climber drops his axe it wouldn’t slide down the slope.

on the axe placement by applying minimal grip to the axe shaft. The greatest disadvantage to a leashed tool is the potential to become stuck on the tool in the rest position with-

out the ability to reach the grip and control the tool.

Adez.

The adze is a flat, wide end of the head used for chopping steps in hard snow and ice. Most Ice axes come in a set and one has a hammer and the other has a adze. The hammer is used to put in pickets.

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Raven

A traditional axe for legendary ascents, the trusty Raven delivers quality you can feel. Pick’s curve and teeth securely bite into snow and ice.

Alpine Tour

A robust general walking axe: hardened steel cataphoresis black head; tapered anodized light alloy shaft; comes complete with its own ice axe leash Drag-Tour.

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Snowalker

An affordable, comfortable, durable, and lightweight axe for alpine touring on easy snow routes and glacier travel.

G1

Gear up for classic glacier climbs with the strong and trusty G1 ice axe. Ergonomic head fits comfortably in your hand while ascending snowfields and glaciers.

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K2 Rescue

The K2 Rescue Shovel Plus is solidly made of 7075 Aluminum Alloy and has slots in the blade to allow its use as a Deadman Anchor. The modified “L” handle let you use the shovel as a hoe to drag snow away from a burial, sometimes the most efficient way of moving it.

Shovel Parts Blade

The shovel blade should fit easily in your backpack. It should be strong and capable of chopping through hard and dense avalanche debris. Some shovel blades are flat, some are curved, and some models have serrated blades that help cut through snow and ice.

Saw

SHOVELS An essential part of your backcountry safety gear is an avalanche shovel, a necessity for digging victims out of the snow in an avalanche. The action of shoveling avalanche debris is more of a chop and removal of debris than it is shoveling. A good shovel and strategic shoveling technique is critical for a timely rescue. Avalanche shovels are also used for performing common snow stability tests. Metal has the best strength-to-weight ratio

for an ava-

lanche safety shovel that you plan to use in the backcountry. Aluminum shovels made of 6000 and 7000 se-

The saw is rigid enough to cut straight throw dense snow. It’s made from high-quality, American steel, and will get the job done. The saw can be attached to a ski pole by using a ski strap.

Shaft and Handle

effective digging and shoveling during a rescue situation – if in doubt, go a bit heavier.

ries aluminum allow less deflection and are stronger and more durable than plastic shovels. Plastic may be lightweight, but metal allows for more successful snow removal. Sure, light is right when touring, but your shovel is not the place to cut back on weight. You want an

Most shovels have telescoping shafts that give you several leverage options. Longer shafts give you more leverage for digging; short shafts are more maneuverable in tight spaces. Shafts that are oblong or triangular in cross section can offer increased rigidity and strength. There are several common grip types. T- and shaped grips are often lighter and more compact.

Longneck Pro

Probe

Longest shaft of any shovel designed for backcountry use, it extends to more than a 45” and shrinks to 32 inches when you need it short for digging in tight spaces.

The probe is easy and fast to deploy. It is made of high strenth aluminum for weight. This probe fits inside of the shovel handle.

absolutely dependable tool for

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T6 Tech

A more pack friendly, lightweight, and easier to use avalanche shovel and snow saw combination, the T6 Tech conveniently stows a 14”/36cm snow saw blade.

Tour T

The small and lightweight Tour T is the perfect shovels for ski tours in low and high mountain regions.

Telepro

The Telepro Avalanche shovel is the choice of avalanche professionals, guides, patrollers, and resuce teams worldwide.

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Pickett Parts Point

Expedition

The point is one of the ends of the picket. It needs to have a point so that it is easier to pound into the snow.

The versatility of the Expedition Picketts have made them the choice of numerous expeditions. They are designed with a V-shaped profile, giving them superior holding power.

Shape and Holes

PICKETTS Given that snow and ice are such variable, condition-dependent media, it can be difficult to determine what type of anchor is best suited to the conditions, and to determine the resulting anchor’s strength. Our objective is to provide a reasonably reliable method of making these determinations. We will do so by developing a set of basic principles from the results of the most recent snow and ice anchor and anchor materials

field testing data

available. Applying these principles to encountered conditions will allow us to determine how to construct an anchor that is appropriate for our immediate needs. These principles can be applied to anchor building strategies for alpine climbing as well as rescue scenarios. Since the strength of a picket placement is highly dependent upon the quality of the snow it is placed in, we will examine picket strength and failure

The shape of the picket is designed so that it can be strong but also light weight. The holes provide anchor points where you can clip runners and carabiners.

Caps

methods in the snow section below. Girth hitching a runner directly to a picket compromises some of the strength of the runner (see Knot Strength Reduction under Soft Goods above). Clipping a runner to a picket with a carabiner is significantly stronger.

The other end of the picket has a flat face that has a protective end. The reason for the proctive end is that the picket is pounded with the hammer end of the ice axes. Hitting the picket could damge it and hurt the strenth of the equipment.

MSR Picket

Cables

The MSR Snow Picket is the most widely used and trusted piece of snow protection made.

Cables are on some models because with the cable you get the optimum placement of the picket for the most strenth as it pulls against the snow weighing it down. 64

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Omega

The Omega custom “Anchor” shaped pickets come in two sizes and are drilled the full length for reduced weight and quick clipping or tying off.

SnoPro

Ascend

Our updated design boosts durability and ease-of-placement, providing fast and reliable snow protection when it counts.

Desgined from the snow up as a snow anchor. Ascents pickets have no sharp edges and built to life support specs. No generic extrusion here. 64

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Glacier Rescue Parts Locking Pullies

This pully has a lock installed on it, and when you pull rope through the device the rope slides through, but wont go through the different direction.

Lock Carabiners

The locking carabiner is an important piece of equipment and is essental for making a pully system to rescue a climber who has fallen in a glacier crevasse.

GLACIER RESCUE Glacier travel calls for a level head and confidence and the best way to build your confidence is to take it one step at a time. Setting up a running belay is a multi-step process, but, like many glacier travel techniques, it’s really just a series of the same basic steps repeated in various formulations. Building anchors requires a fair bit of know-how, but you can break the process down into smaller steps. Crevasse rescue is the process of retriev64

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ing a climber from a crevasse in a glacier. Because of the frequency with which climbers break through the snow over a crevasse and fall in, crevasse rescue technique is a standard part of climbing education.The basic assumption of crevasse rescue is that two or more climbers are tied together with a climbing rope, forming a rope team; a standard number is three, one on each end and one in the middle, which means there are

Kit Secours Crevasse

Pullies

The crevasse rescue kit contains everything needed for setting up a hauling system or a rope ascent in case of a fall into a crevasse. This kit is essential for glacier travel (on skis or on foot).

Pullies are important because of the technique it takes to raise a weight greater then the rescuer can handle. Use these to set up a three to one pulley system for lifting.

two avail able to hold a falling climber, but is not as complicated to manage as large numbers of people attached to a single rope.

Locks

JR Haul System

The same haul advantage as the Deluxe system, but in a lighter package. The pre rigged 4:1 or 5:1 haul system come with SMC’s new JRB mini pulleys.

RescYou

This is a device that rope can travel through on direction but not through the other. It also can at as a handle so that it is easier to rescue a climber. Also is very light weight.

The RescYou is an innovative rescue device in the event of a fall into a crevasse. It can be used to rescue yourself or other climbers.

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ADVERTISING

Advertising is necessary for getting the word out about your company and products. In this section we will show examples of the print ads that Ascent uses in climbing magazines and outdoor magazines that would be selling their products. In addition to print ads, Ascent uses bus stop ads and billboards as a different type of advertising to promote the company and its divisions to the general public who might be interested in climbing but are new to the experience.

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STATIONERY SYSTEM

Here is an example of the stationary that are compnay will be using to contact customers and as well as mailing products to the customer. This includes Letterhead, Envelope, Business Cards, Mailing Label, and a Digital Signature. These are scaled down and are not actual size.

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Brain Buckets

Protection.

Helmets Ascent offers many types of different helmets for your climbing needs. Lets face it your important Lets keep that brain healthy, so you can continue to enjoy climbing.

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PRINT ADS

Rock Climbing...

Protection.

is an activity in which participants climb up, down or across natural rock formations or artificial rock walls. The goal is to reach the summit of a formation or the endpoint of a predefined route without falling. To successfully complete a climb, one must return to the base of the route safely.

Stoppers Time-tested passive pro for everything from granite walls to quartzite cragging—Stoppers are the descendants of the original chocks that started the clean climbing revolution.

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Go Out and Play

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ROCK

photo: Jane Baker Indian Creek


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Mountaineerning... Mountaineering or mountain climbing is the sport, hobby or profession of hiking, skiing, and climbing mountains. While mountaineering began as attempts to reach the highest point of unclimbed big mountains it has branched into specializations that address different aspects of the mountain and consists of three areas: rock-craft, snow-craft and skiing, depending on whether the route chosen is over rock, snow or ice. All require experience, athletic ability, and technical knowledge to maintain safety.

Go Out and Play

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MOUNTAIN

photo: Sam Leaves Alps

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Traction

Protection.

Crampons For gaining that extra traction in a slippery situation. If you climb frozen waterfalls or like to ascend the highest peaks Ascent has you covered for Crampons.

ASCENT

Stoppers Time-tested passive pro for everything from granite walls to quartzite cragging—Stoppers are the descendants of the original chocks that started the clean climbing revolution.

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STATIONERY SYSTEM

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CAVE&CANYON

ASCENT MOUNTAIN

ASCENT ICE

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BILLBOARDS

ASCENT ROCK

ASCENT PROFESSIONAL

ASCENT

CAVE&CANYON

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PACKAGING

With any product, catching the eye of the customer is important for making sales. Ascent has been working on packaging that best displays the product so the customer can easily see what she is buying and It also gives the opportunity for the customer to handle and feel how the product works. The following examples are what we at Ascent has been working on:

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PACKAGING

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PACKAGING

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CAPABILITY BROCHURE

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Ascent  

School Final

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