XXXIV KORFBALL
The final design is an multiplatform instructional campaign for Korfball, a proposal for future Olympics inclusion. Iconic branding is in use to create instant
Branding Identity, Logo Web & Mobile Interface
recognition. The campaign targets the Olympic committee as well as sports enthusiasts who are on trend with current sporting games. Since Korfball requires a team of both males and females, the instructional campaign targets males and females in their early twenties and thirties. The goal and objective of this project is to create iconic branding for the sport, Korfball. The two main colors, purple and yellow, are signature to the actual ball the game is played with. These colors were carried throughout the deign. Athletic type, full of movement, was chosen to reflect the target demographic and compete within its industry. A simple, easy to navigate layout avoids confusion with those whom are unfamiliar with the sport.