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VISUAL MERCHANDISING MANUAL 2012 DÉJÀ VU 1


CONTENTS

3. CORPORATE IDENTITY 4. CUSTOMER PROFILE

LONG SLEEVE TOPS 5. folding guidelines 6. table layout JEANS 7. folding guidelines 8. table layout TOWELS 9. folding guidelines FASHION APPAREL - LADIES 10. wall set layout 11. table layout 12. care instructions

FOOTWEAR - LADIES 13. wall set layout 14. table layout 15. care instructions HOMEWARES - TOWELS 16. wall set layout 17. table layout 18. care instructions GRAPHICS PACKAGE 19. swing tags and ticketing 20. hangers 21. bags

22. HOUSE KEEPING open/close of store

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CORPORATE IDENTITY

Store Logo

Colour palette

BRANDS

FASHION GARMENTS Zimmerman Sass & Bide Kookai One Teaspoon Cue Cooper Street

SHOES Tony Bianco Zu RMK HOMEWARES Sheridan Vue

HOMEWARES Sheridan Vue

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CUSTOMER PROFILE •Contemporary •Sexy •Confident •Women aged 20-35 •Moderate to high income •Trend setters •Brand conscious •Individuality MAGAZINES: Vogue, Harpers Bazaar, Frankie, Cosmopolitan, Cleo, Rolling Stones BLOGS: Di$count The Shoe Girl WEBSITES: The Fashion Police The Design Files TV SHOWS: Modern Family, New Girl, The Inbetweeners, Project Runway, Next Top Model, My Big Fat Gypsy Wedding, Come Dine With Me, Jersey/Geordie Shore, Gossip Girl, American Horror Story, Glee

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FOLDING GUIDELINES LONG SLEEVE TOPS 1.

2.

3.

Step 1. Lay top out flat front side down. Step 2. Fold in half vertical from left to right. Step 3. Fold over both sleeves at a 45degree angle to the left.

5


TABLE LAYOUT LONG SLEEVE TOPS Guidelines: • 3 tops per colour/style, stacked directly on top. • Sizes 36, 38, 40 on display. Additional sizes 42,44 stored in underneath shelving. • Signage on the right hand side, inline with the tops shoulder. • Tickets must be tucked inside the collar with the store name facing upwards

Note: Colour gradient starts on the right darkest to lightest signage

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FOLDING GUIDLINES JEANS

1.

2.

3.

Step 1. Fold jeans in half vertical, pant legs together. Step 2. From crotch point fold upwards at a 60째 angle. Step 3. From the knee of pant fold downwards at a 45째 angle

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TABLE LAYOUT JEANS

signage

Note: Colour gradient starts on the left darkest to lightest

Guidelines: • 3 pairs of pants stacked directly on top in a pile. • Sizes 36, 38, 40 on display. Additional sizes 42,44 stored in underneath shelving. • Signage in front on the right hand side. • Ticketing tucked in right hand pocket with brand facing upwards. • Brand label on jeans must be clearly visible when folded.

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FOLDING GUIDLINES TOWELS

Step 1. Lay towel out flat, brand label facing down. Step 2&3. Fold vertical in thirds. Step 4&5. Fold horizontal in quarters.

Note: Brand name on towel must be in the bottom right corner.

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FASHION APPAREL - LADIES SASS & BIDE - LOVESHADY 2013 WALL SET LAYOUT sku F2R12004

sku F5R12012

sku T7FS12033

sku F4FS12009ink

Front Hang garments SIZE: 36, 38, 40, 42, 44 1 item of each size in ascending order front to back STOCK ITEM sku F2R12004 The Forgiving jacket

sku A6FS12003 The Experiment bag sku F5FS12028ink We Are Strong dress sku F5R12012 Set Up House dress sku T7FS12033 Mama Don’t Lie long sleeve tee

sku F5FS12028ink sku F3FS12013

sku A6FS12003

sku F1SF12008cha The Master pant sku F4FS12009ink Sounds of Silence top

sku F1SF12008cha

sku F3FS12013 The Inner Circle skirt

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FASHION APPAREL - LADIES SASS & BIDE - LOVESHADY 2013 TABLE LAYOUT Laid on table SIZE: 36, 38, 40 1 item of each size in ascending order top to bottom STOCK ITEM sku F5FS12028ink We Are Strong dress sku F1SF12008cha The Master pant sku F3FS12013

sku F3FS12013 The Inner Circle skirt

sku F5FS12028ink

sku F1SF12008cha

Product Signage

Brand Signage

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FASHION APPAREL - LADIES CARE INSTRUCTIONS

Tags on garments must have the logo front facing and tucked inside garments, not hanging on the outside.

12


FOOTWEAR - LADIES WALL SET LAYOUT Guidelines: • 2 cubes per shoe colour grouping, above and below. • 2 styles/colours of shoes per cube. • Right shoe on display only. Left shoe in storage compartments underneath. • Display size 38

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FOOTWEAR - LADIES TABLE LAYOUT Guidelines: • 2 brands per table • 3 Styles/colours of shoes per brand • 1 shoe of pair on display • Signage in front of table • Stepping formation using 2 risers, small and medium. •Left side of table must use right foot shoe. •Right side of table must use left foot shoe. •Heels always facing outwards from the middle • Strorage underneath table. •Display size 38

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FOOTWEAR - LADIES CARE INSTRUCTIONS

Pricing stickers applied to the sole of the displayed shoe. Additional shoe is stored in the original box in storage ready for purchase.

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HOMEWARES - TOWELS WALL SET LAYOUT Guidelines: • 3 towels of the same colour/style in each cube • Brand label on towel must be on visible on the top right hand side of the stack.

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HOMEWARES - TOWELS TABLE LAYOUT Guidelines: • 2 towels stacked in a pile. • Colour coordinated in sets of 3. • Lightest to darkest from the right hand side. •Signage on the right hand side in the middle of towel length. •Brand name on towel must be displayed on the bottom right corner. •Additional stock stored in underneath shelving.

signage

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HOMEWARES - TOWELS CARE INSTRUCTIONS

Tags attached to garment care instructions label. Displayed on top of towel next to but not covering the brand label.

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GRAPHICS PACKAGE SWING TAGS AND TICKETING

Fashion garments

Home wares

Table signage

19


GRAPHICS PACKAGE HANGERS

Tops, Jackets, Dresses, Shirts

Pants, Shorts, Skirts

20


GRAPHICS PACKAGE BAGS

Full price Items

Sale Items

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HOUSE KEEPING OPEN/CLOSE OF STORE •Garments must be folded or refolded in accordance to the specified guidelines. •Towels must be folded or refolded in accordance to the specified guidelines. •Shoes are to be dusted twice during the day, morning whilst quiet and at close after store hours. •Garment tags are to be attached securely and display the store name on the front at all times even when hidden. •Shoes not on display are to be stored away. •Tables, wall fixtures and display units are to be cleaned after store hours when closed. •Display items that have been purchased are to be refilled or if unavailable replaced with an appropriate style/colour within the brand. •Hanging and table fashion garments must be kept in order of sizing guidelines. •Polished concrete floors must be mopped at the end of the day after store hours, ready for the next day. •Bags are colour coordinated for specific items, Full priced and Sale purchases. •All purchases are to be wrapped in black tissue paper. •Signage on table must always be displayed for each individual product and changed in accordance with merchandise changes. •After store hours on Thursday and Saturday table tops must have merchandise temporarily removed to wipe down and remove dirt and finger prints.

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VM Manual