Conclusions Best opportunities for the clothing concept. Looking at the competitors, they are most of the time very colorful, The clothing lost boys offers it more subtle and safe than its, and more linked to youthful years and memories. Hans Ubbink immediately draws all the attention with its colorful design and busy prints, and Paul smith is very colorful and is often very funky and feminine, Hugo has a lot of different designs from very formal to informal. There is a gap in the market for clothing with a youthful and nostalgic twist. Brands often exaggerate humor, youthfulness and colors in clothing, or the prices will be very high. Often the brand works with humor but next to it, it doesn’t give the customer a lot of extra value Even though the clothing doesn’t immediately shows it, Lost boys offers the customers more than just a product they become part of the youthful world they once belonged to. They can forget again how it feels to be serious al day, because this is not for them. They want to enjoy their life as long as possible, and they don’t want to take it to serious. Lost Boys works with small details or humorous elements that derive from the time they were still teenagers and went to high school or even before. These elements will be displayed in a safe way. Maybe only on the inside there will be things that could be memorable for a certain time period they have lived in and they cannot share with others than their own age group. On the outside will be very subtle details and a silhouette that is more youthful.
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