Economic activity: There is called he an economic activity to any process where there are acquired products, goods and the services that cover our needs or earnings are obtained. Agency of Advertising: An agency of advertising is a commercial independent organization consisted of creative and business persons that it develops, prepares and places the advertising, at the expense of an advertiser who seeks to find consumers for his goods and services. Demographic environment: The Environment of the Marketing consists of the uncontrollable forces that make a detour to the company. Environment psicografico: The profile psicogrรกfico describes the characteristics and the answers of an individual before his environment (aggressiveness or passiveness, resistance or opening to the change, need of achievement, etc.) the different ways of life mark different attitudes before the daily stimuli as the consumption or the physical appearance. Distribution channel: is the circuit across which the manufacturers put at the disposal of the consumers the products in order that they acquire them. Catalogue: It lists or relation arranged with some criterion of books, documents, coins, objects in sale, etc., of a person, company or institution, which generally contains a brief description of the related object and certain information of interest. The life cycle: it is the time in which a product is kept ON THE MARKET DURING A SPECIFIC PERIOD OF TIME. Client: Presents that it uses the services of a professional or of a company, specially the one that does it regularly. Real Client: The clients that nowadays it has the company. Potential client: the possible clients that it might have the company. Consumption: Quantity of goods that are consumed, especially energy or fuel that demands the functioning of machines, vehicles. Cost of production: The value of the inputs that need the economic units to realize his production of goods and services. Conjuncture: Situation of the Economy in a concrete moment. Growth: This phase is characterized by positive profitability that has to reinvertirse, in its entirety, to finance the growth and the technical, commercial efforts and of communication own of the same one. Deficit: Situation of the economy in which the expenses overcome to the income or Quantity that is absent to the income in order that they balance with the expenses. Demonstration: the demonstration is a way of promoting a product (I) (object) proving his functioning before the visitors of a supermarket, supermarket or commercial fair.
Descrementacion of price: decrease of a variable. Discount: Quantity that is discounted of the total price of a product or service. Degustation of a product: To give to know a product in order that a consumer, after proving it, decides to buy it. Detallista: is the natural or moral person who acquires products to big manufacturing companies simply to put them within reach of the final consumer. Distribution: It is the action and effect of distributing (to divide something between several persons, to give something the suitable destiny, to deliver a goods). Exclusive distribution: She is used by the manufacturers of products of luxury and only they allow that a shop should have his products, the shop can be a part of the same business or they can give the grant to someone. Massive distribution: It is to place the product in any type of business. In this case the segmentation of the type of point of sale is secondary. Selective distribution: It is the one that is used when the product is available alone in few shops. It is used for products of speciality or luxury. Duapoly: Exclusive privilege granted only to two individuals or companies to sell or to exploit some thing in a certain territory. Economy: System of production, distribution, trade and consumption of goods and services of a company or of a country. Packing: Box or any wrapper with which there is protected an object that is going to be transported. Packing: Distinction or respectable presence in the form or in the manners. Empoderamiento: Acquisition of power and independence on the part of a social group disadvantaged to improve his situation. Packing: Container that facilitates the conservation and transport of the product that it contains, especially a food. Market equilibrium: situation in which, to the prices of market, all the consumers can acquire the quantities that they wish and the offerers manage to sell everything produced. The markets in free competition tend to be always in balance. Slavery: The capital is scanty, there being no incentives for the investment (real estate and slaves accumulate objects of luxury, properties, not interesting the goods of production as machinery); the technologies are very rudimentary and traditional, there being no incentive for improvement though there could be a spectacular intellectual development precientĂfico (the classic philosophy). Earth and work are the fundamental work strengths.
Stagflation: economic Situation of a country that characterizes for an economic stagnation simultaneously that persists the rise of the prices and the wages. Strategy: Series of actions very pondered, directed towards a certain end. Process of sale: it is a logical sequence of four steps that the seller undertakes to treat with a potential buyer and that it has for object produce some reaction wished in the client. Etiquette: Piece of paper, cardboard or another seemed material that sticks or holds on a thing to indicate what is, which it contains or another information related to she. The exhibition of products: it is the conversion of the characteristics of the product in benefits for the client. Feudalism: own System of government and of economic, social and political organization of the Middle Ages, based on a series of bows and obligations that were linking vassals and gentlemen. Consumer prices index: IPC are the initials of Consumer prices index, Index of Prices of the brands to the Consumption or Consumer prices index. The precise name changes according to the country. In Mexico there are used the UNPC initials, which correspond to National Index of Prices to the Consumer. Index of prices to the producer: It is the resultant product of a statistical investigation of strategic character, which allows to measure the percentage average variation of the retail prices of a set of goods and services. The difference with the CONSUMER PRICES INDEX takes root in the groups in which the index is divided. Inflation: economic Process provoked by the existing imbalance between the production and the demand; it causes a continued raise of the prices of most of the products and services, and a loss of the value of the money to be able to acquire or use them them. The simple interest: It is the interest or benefit that is obtained of a financial investment or of the capital when the interests produced during every period of time that lasts the investment owe only to the initial capital, since the benefits or interests move back to the maturity from each one from the periods. Intermediary: [merchant] Who happens between the producer or manufacturer and the consumer. Investigation of markets: The investigation of markets is a tool necessary for the exercise of the marketing. We can say that this type of investigation departs from the analysis of some changes in the environment and the actions of the consumers. Motto: Phrase or terms of reference that they express an aspiration or ideally, or a thought that uses as guide to the conduct as someone. Line of products: (Line of products) A line of products is a group of products related between yes that offer to the sale.
Logistics: Set of the necessary means to carry out a certain end of a complicated process. Claims in the sales: The action and effect of protesting is known as claim or I protest when a client does not feel satisfied with the product or service that has given him and decides to chat with the company or person to the control. It marks: Sign that allows to identify or to distinguish something or to give some information about it. The marketing mix is an analysis of strategy of internal aspects, developed commonly by the companies to analyze cuatros basic variables of his activity: product, price, distribution and promotion. Point-of-Purchase: It is the promotional material placed in the shops to catch the attention of the consumer and to stimulate it to buy. It includes the signs that are placed in the shelves, announcements in the windows, modules of demonstration, etc. Counterfoil boston consulting group: it is a graphical method of analysis of business portfolio created and published graphical Representation of the counterfoil BCGpor the consulting one that takes his name (The Boston Consulting Group). The purpose that it chases is to help to prioritize resources between different areas or UEN (Strategic business Unit) and to decide in what business it is necessary to to invest, desinvertir or even retire. Wholesaler: Of The trade wholesale or related to he. Marketing: Set of operations for which a goods of the producer have to happen to the consumer. Market: theoretical Place where one finds the offer and the demand of products and services and they determine the prices. Electronic market: Market constituted by the crossing operation of dealing across electronic means, without need of physical concrete location. Merchandising: commercial Technology to establish corrections or new developments to a product, as soon as he is on the market. The scientific method: it is a method of investigation used principally in the production of knowledge in the sciences. To be called a scientist, a method of investigation must be based on the empirical one and on the measurement, I hold to the specific beginning of the tests of reasoning. Methodology of investigation: The methodology Said I determine this one composed of the word method and the Greek noun logos that means judgment, study, this word can be defined as The description, the analysis and the valuation criticizes of the methods of investigation. Monopoly: Situation of market in which the offer of a product diminishes to an alone seller.
Needs: Fact or circumstance in which someone or something is necessary. NTIC: The technologies of the information and the communication, sometimes named new technologies of the information and the communication are a concept very associated with that of computer science. Objection: Reason or argument that someone objects to an idea or an offer to reject it, her to deny or to prevent being from carried out. Offers of products: the quantity of goods or services that the different organizations, companies or persons have the capacity and desire to sell on the market in a certain space time and space, in a particular pecuniary value, in order to satisfy desires or needs. Per cรกpita: is a Latin phrase of current use that it means literally ' for every head ', this is, ' for person ' or ' for individual '. Generally it is in use for indicating the average for person in a social certain statistics. The most common use is in the area of the income. Pyramid of Maslow: it defines a hierarchy of human needs and argues that as the individuals are satisfying the most basic needs, the individuals develop needs and higher desires. Marketing plan: it determines royal needs of the market or potential clients, develops and throws the products and services of tidy form. Planeacion: written Document in which there are detailed the specific actions of management, directed specific aims inside the marketing work of a certain environment. Political of quality: global Intentions and orientation of an organization relative to the quality as they express formally for the high direction. Price of sale: The price in which an investor informs that this ready to get by the sale of a certain title, option or contract of futures. Budget: Set of the expenses and income foreseen for a certain period of time. Product: produced natural Thing or artificially, or result of a work or operation. Complementary product: They are products which Demand increases or diminishes simultaneously so the Consumption of one it provokes of other one. Product derived: financial Instruments which value is related to that of some another instrument. Products in package: The packages of products are constituted by sets of goods and financial services offered by the banks, which acquisition in general offers advantages on the individual contracting of each one of his components (accounts, cards, etc.). Products fungibles: of those goods that with his use become exhausted or are consumed. A classic example of good fungible are the food, since they stop existing as consequence of the use that is done of them.
Intangible products: are those services as the miscrosoft for the computer interactua with them but it is not tangible as a table etc. Perishable product: Any product that degrades his quality with the time is considered to be perishable. Tangible product: in a company the tangible ones are all the assets that can be seen and touch. Promotion: advertising Campaign that is done of a certain product or service during a time limited by means of an attractive offer. Promotion of sales: The promotion of sales is a tool or variable of the mixture of promotion, consists of incentives of short term, to the consumers, to the members of the distribution channel or to the business equipments, which seek to increase the buy or the sale of a product or service. Advertising: Diffusion or spreading of information, ideas or opinions of political, religious, commercial character, etc., with the intention of which someone acts of a certain way, think according to a few ideas or acquire a certain product. Reduction of prices: The reductions are the decreases, reductions or discounts that are applied on the prices. Segmentation of markets: The segmentation of market is the process, as his own name it indicates, of a market divides or to segment in uniform groups smaller that they have characteristics and similar needs, the segmentation of a market can be in two places at the same time in agreement to his characteristics or variables that could. Service: I work, specially when it is done for another person. Slogan: brief, Phrase expressive and easy to remember, that is in use in commercial advertising, political propaganda, etc. Socialism: political and economic Doctrine that supports the property and the administration of the means of production on the part of the hard-working classes in order to achieve an organization of the society in which there exists a political, social and economic equality of all the persons. Surplus: Situation of the economy in which the income is major that the expenses. Technology of samples: Selection of a set of persons or things that are considered to be representative of the group to which they belong, with the purpose of studying or determining the characteristics of the group. Technology I give: it is in the habit of being designed and executing indistinctly from the Direction and the departments of human resources, marketing and public relations. It is, undoubtedly, a minor technology if it is compared with others, and some professionals of marketing would qualify it of simple tool that forms a part of other technologies.
Technology of contest: one seeks to stimulate the purchase of the client with contests where the company is the organizing one. VademĂŠcum: Book or manual of little volume and easy to consult that it contains the elementary notions of a science or technology. Telemercadeo: The telesales is a form of direct marketing in which an adviser uses the telephone or any other way of communication to contact potential clients and to commercialize the products and services. Sales: it is a contract by virtue of which one of the parts binds to give a thing and other one paying it in money. That one is said to sell and this one to buy. The money that the buyer gives for the sold thing, is called a price.