Keeping warm in style
Photo: Rino Engdal
There is a saying in Norwegian that says there is no such thing as bad weather – only bad clothing. Growing up in the Arctic north, where winters often see temperatures dropping to below minus 40 degrees Celsius, the right clothing is indeed important. However, for many of us it is equally important to look good – a combination Graveniid has taken to heart through their stylish yet warm clothing and accessories. By Helene Toftner | Photos: Ole Martin Halvorsen
Graveniid offers comfortable 100 per cent knitted wool products, ranging from mittens and hats to jumpers, skirts and cardigans. The products got a quick reputation as being exceptional for keeping the cold out, but equally their tasteful and lovely designs struck a chord among locals as well as the rest of Scandinavia where the products are now available. “We have combined two aspects of our Sami culture, namely respect for the cold and fantastic designs. This is at the heart of all of our products,” says owner Anja Guttorm Graven. Guttorm Graven runs Graveniid together with her sister and mother, and they are
proud to share their Sami background with the world through traditional designs and patterns. “Our customers appreciate that the products are honest, real and authentic. Our clothes make you stand out – in a good way,” Guttorm Graven says, adding that everything is made by themselves in Norway. Graveniid is available through the brand’s webshop and at a concept store in Alta, northern Norway. For inspiration and to buy, please visit www.graveniid.no and follow them on Instagram @graveniid
Issue 95 | December 2016 | 49
Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.