Scan Magazine | Wellness Profile | Raunsborg ApS
Plum brought the newest technologies and ancient wisdom together in 2011 to form Raunsborg, a completely unique company within the skin care market.
Creating products that really work Raunsborg does not bring out new products every season. Every product takes over two years to create and test before it is put on the market. “We start by thinking about the effect we want the product to have, then we look in Flora Danica to find the ingredients, and then we get started,” Lyngvild explains. “I think it was the 67th try on our shampoo that was the successful one,” he says. “It’s a hard process, but we never let a product hit the market without scoring at least four out of five in a consumer test of 100 women.” Lyngvild’s passion for his products is infectious, and he has recently spent weeks creating perfumes based on the smell of the Vikings by extracting the smells from a Viking necklace, as well as a perfume for men that reflects the smell of sailing in a Viking ship. “That perfume is 100 per cent me!” he says. “It has an amazing smell of leather, wood and tar.”
The three ranges Today Raunsborg has three ranges: WOMAN, MAN and SENSITIVE. Each
range includes products that are affordable, easy to use and effective. The women’s range is perfect for everyday use to protect the skin, while the men’s range considers the slightly thicker skin men have and the irritation that shaving can cause. The sensitive range is without perfume, so that even the most sensitive skin can be moisturised. “We’re not trying to create products that are fashionable; we’re trying to create real products for real people,” says Lyngvild. That strategy has been successful and currently a Raunsborg hand cream is sold every three minutes in Denmark. The same hand cream has won every prize possible and is even recommended by nurses, whose hands are constantly being used and abused. “The hand cream has become our signature product, but all our products are of the same calibre.”
Word of mouth Scrolling through Raunsborg’s Facebook page, there is a distinct sense that people swear by their products. The praise is extremely high, with people finally getting their psoriasis or eczema under control, or simply enjoying the fact that they only need one or two products rather than ten. “People really do enjoy the products and happily recommend them, and those rec-
ommendations have been the foundation of our success. People get good value for money, and I think they enjoy the fact that it’s a product that works and is created with them in mind, rather than profit.”
Transparency and love Raunsborg really focuses on its customers. There are no gimmicks; instead there is established knowledge, an extremely passionate man and an experienced company full of perfectionists. It is a trustworthy company that produces honest and transparent products, and every ingredient of every product can be found on their website. “It’s important to remember that beauty comes from within. The skin is a canvas, and we’re just trying to keep that canvas moisturised and looking good in the easiest way possible. It’s about using the best of nature, combined with modern technology, to create useful products for the modern man, woman and child,” concludes Lyngvild. Raunsborg products are available at numerous Danish retailers, as well as on their own website.
To see the full range, please visit: www.raunsborg.dk
Owner Jim Lyngvild.
Issue 95 | December 2016 | 29
Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.