Scan Magazine | Special Theme | The Best Interior Shops in Norway
sheltered feeling. The products from the south generally have stronger colours and more extravagant details. The differences often come down to details,” explains Oras. In Stavanger, which plays an important role in the Norwegian economy, the past year has been unusually tough. Thousands of people have lost their jobs in the off-shore industry due to falling oil prices. According to Oras, the tough times have made homes even more important for locals. “The need for a cosy, safe space has grown. People pop by Vakkert just to talk, brainstorm or take their time to look for a moment of inspiration. Many customers say it’s like a treasure chamber full of details,” she says.
Saving the niche shop Vakkert is a symbol of a vulnerable culture – the niche shops that are under threat in a rapidly expanding industry. Oras firmly believes that cities such as Stavanger need physical shops to keep urban spaces livable. “Without them, cities and countries lose a big part of their atmosphere and charisma. People shop online and buy things on their travels, but they also crave that personal connection and place of inspiration in everyday life,” Oras argues enthusiastically. “The feeling you get when you enter an exciting physical environment full of like-minded people – to solve problems and discuss challenges together. It’s a lifestyle for us working here. If we’re not travelling around visiting fairs and searching for new input, we are here in the shop, ready to help people find their own style,” she says. “Many people underestimate their own creativity, and it’s a pleasure to help them express themselves through design.”
For more information, please visit: www.vakkert-as.no
Issue 95 | December 2016 | 17
Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.