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Scan Magazine  |  Design  |  Roos Interior

Flirting with Art Deco glamour New and upcoming Swedish brand Roos Interior combines luxury and timeless glamour with functionality for modern homes. Its homeware and interior decorations consist of handmade, classic designs with a touch of Art Deco and Palm Beach. By Malin Norman  |  Photos: Roos Interior

Set up in the spring of 2015 by Annika Lindberg, Roos Interior has grown quickly and now houses a design team in Sweden and production partners in India. With her vast experience in interior design and purchasing, Lindberg was keen to set up her own brand. “As a purchaser I could see that everyone was more or less offering the same products. I wanted to do something different, to offer customers unique pieces in our online shop.” Inspired by international travels and meetings with far-away cultures, Roos Interior’s core is in its classic design and flavours of Art Deco and Palm Beach glamour from the US. Unlike the typical Scandinavian style, Roos Interior adds a touch of flair and allure. “There is a thirst for something different in interior style. We offer an

alternative for those who want more luxury in their lives, if only in a small interior detail. Design can be much more than sleek designs; it can be fun and full of flavour.” Bestsellers so far are the trivets, some with decorative patterns and others with quotes. “This was our first product idea. They are both functional and pretty,” says Lindberg. Other popular items include doorknobs, napkin rings and lanterns. For those in desperate need of last-minute Christmas gift ideas, why not try the exclusive gift set of brass coasters that come in a range of different looks? Roos Interior will present its new designs at Formex in Stockholm on 18-21 January. Products are also available at selected retailers in Sweden and the online shop.

For more information, please visit: www.roosinterior.com and follow @roosinterior on Instagram.

Scan Magazine, Issue 95, December 2016  

Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.

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