Scan Magazine | Design Profile | Lily and Rose
Shining bright like a diamond New and upcoming jewellery brand Lily and Rose offers vintage-inspired, romantic Swarovski crystal gems for every occasion – made with a love of fashion, style and grace. By Malin Norman | Photos: Suzanne Elvi Emanuelsson
With a background in fashion design, Therese Zetterberg has created a successful concept with her two complementing brands. Under Zetterberg Couture, she has been designing exclusive couture and ready-to-wear clothes as well as bridal collections for nine years. Lily and Rose is the accompanying brand for standalone
or matching jewellery, started just over two years ago and already a big hit. “It was a natural next step to introduce jewellery to match the line of dresses, and Lily and Rose was up and running fairly quickly as I have worked with fashion production for so long. With an established network of contacts, I could easily find the right partners to help me create the best possible product,” Zetterberg explains.
Luxury for everyone With Lily and Rose, she has introduced a mix of craftsmanship quality and fashionable designs at an affordable price. 24 | Issue 84 | January 2016
The stylish collections include brass, silver and gold-plated rings, necklaces, bracelets, earrings and hair accessories, made with Swarovski crystals in a subtle Scandinavian colour palette and presented in luxurious packaging. The brand also includes a bridal collection with more standout, glamorous pieces such as crowns, hair combs, hairbands and other hair accessories. The design style falls somewhere between romantic feminine and elegant chic, but with a playful and flirty twist suitable for a broad range of customers. Zetterberg has found a special niche, as there is currently no other brand on the market offering these types of antique-inspired designs at the same price level. “It’s a bit of luxury in everyday life or for special occasions,” she says. “The designs are inspired by exclusive couture and they look and feel