Scan Magazine | Design Profile | Lily and Rose
Shining bright like a diamond New and upcoming jewellery brand Lily and Rose offers vintage-inspired, romantic Swarovski crystal gems for every occasion – made with a love of fashion, style and grace. By Malin Norman | Photos: Suzanne Elvi Emanuelsson
With a background in fashion design, Therese Zetterberg has created a successful concept with her two complementing brands. Under Zetterberg Couture, she has been designing exclusive couture and ready-to-wear clothes as well as bridal collections for nine years. Lily and Rose is the accompanying brand for standalone
or matching jewellery, started just over two years ago and already a big hit. “It was a natural next step to introduce jewellery to match the line of dresses, and Lily and Rose was up and running fairly quickly as I have worked with fashion production for so long. With an established network of contacts, I could easily find the right partners to help me create the best possible product,” Zetterberg explains.
Luxury for everyone With Lily and Rose, she has introduced a mix of craftsmanship quality and fashionable designs at an affordable price. 24 | Issue 84 | January 2016
The stylish collections include brass, silver and gold-plated rings, necklaces, bracelets, earrings and hair accessories, made with Swarovski crystals in a subtle Scandinavian colour palette and presented in luxurious packaging. The brand also includes a bridal collection with more standout, glamorous pieces such as crowns, hair combs, hairbands and other hair accessories. The design style falls somewhere between romantic feminine and elegant chic, but with a playful and flirty twist suitable for a broad range of customers. Zetterberg has found a special niche, as there is currently no other brand on the market offering these types of antique-inspired designs at the same price level. “It’s a bit of luxury in everyday life or for special occasions,” she says. “The designs are inspired by exclusive couture and they look and feel
Promoting Brand Scandinavia. Featuring interview with Ace Wilder.