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2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:47 Page 77

Scan Magazine | Special Theme | Made in Sweden

tomer without the entire picture. “We are not keeping anything from the customers,” Maria explains. “By dealing with them directly we grow quite close. Customers are invited to oversee the building of their boat through every step of the way via social media or physical visits to our production site in Roslagen. Nothing is being kept from the soon-to-be boat owner, which builds up a trust and a security in that everything is being done right, to the highest of standards and according to the customer’s wishes.” Another step in ALUKIN’s successful business model is to make costumers act as ambassadors of the boat company. This increases accessibility and opens more people’s eyes to the benefits and joy that is ALUKIN Aluminium Boats. A local and honest production ALUKIN Aluminium Boats are produced by the company Marinteknik i Norrtälje AB, which is situated in Roslagen, in the northern parts of Stockholm’s archipelago. While many big boat manufacturers look towards a far-away production scheme in order to cash in on cheap labour and material, ALUKIN has chosen the home-bound alternative. “Having a local production means 100 per cent overview of the entire process,” Maria says when asked if it wouldn’t be more profitable to place the manufacturing

abroad. “We have shown that it’s possible to profit financially through our business model, which differs from the competition." Pride and joy in product, production and working conditions “We love our boats and production in Roslagen,” she continues. “The ‘Made in Roslagen' sign is placed on all our boats. It is a trademark that equals quality, control though the entire process, security, safety and good working conditions. Placing the production in Sweden ensures that laws and rights are being obeyed and upheld.” The future is looking bright for Alukin and as the business grows each day, the ambition to keep the impeccable customer service and high-quality production the company is known for and proud of today remains. “We want to keep providing a simple, carefree sea-life, just like we are doing today,” Maria says enthusiastically. “We look forward to expanding in a pace that won’t compromise our customer service the way we do business and, of course, the quality of our sustainable aluminium boats.”

For more information, please visit:

Photo: Roger Olsson Photo: Roger Olsson

Maria and Peter Nikula created their company ALUKIN, which is their surname spelled backwards.

Issue 78 | July 2015 | 77

Scan Magazine | Issue 78 | July 2015  

Promoting Brand Scandinavia. Featuring interview with author Åsne Seierstad.

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