2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:47 Page 73
Scan Magazine | Special Theme | Made in Sweden
Nordic quality and creative climates Sweden and Swedish products are known for a creative climate that values humanity and individuality, something that runs through every line in Volvo’s huge corporation. With an authentic and genuine passion in all they do there is no wonder that huge success has followed in every step they take, no matter what direction. Continuing on their journey as the frontrunner of Nordic quality, style and originality Volvo’s quest is far from over and where the road leads is still unknown. However, one thing continues to be certain: when it comes to Swedish innovation, you will be hard pressed to find a better representative than Volvo. Staying true to their vision they are sure to keep providing safety, stability and modernisation for a long time to come. Always pushing boundaries, always putting people first. Or as they like to say themselves:
Musician Robyn, collaborating with Volvo in their biggest pro-environment and sustainability project thus far.
something typically Swedish.” Like football player Zlatan Ibrahimovic for example, who even as one of the most successful athletes in the world, still chooses to venture out to Swedish nature to find serenity and relaxation when he gets a chance to unwind. Or music phenomenon Robyn, who with her eclectic and unique sound has managed to build her own strong profile made from modernity and willpower in the highly competitive global music industry.
“In Sweden, care for people is a priority. Everyone is important – all life is important – and that has always carried through naturally into Volvo’s ethos of car making. It’s this care for the wellbeing of driver, passengers and everyone around the car that has always defined Volvo. And always will.” For more information, please visit: www.volvocars.com
Footballer Zlatan Ibrahimovic celebrating Swedish nature in collaboration with Volvo Cars
Issue 78 | July 2015 | 73