10_ScanMag_76_May_2015_Q9_Scan Magazine 1 06/05/2015 18:19 Page 59
Scan Magazine | Special Theme | Children’s Universe
children’s clothing need to be easy to move around in." In her view, the best thing about designing for children is the opportunity you get to play around in their universe, a place full of possibilities. “Children’s everyday life is built on imagination and as a designer it offers you an immense freedom. It’s simply joyous to create something that allows children to move around freely. That’s the whole point,” Banke Ova says. Something for every child However, not all children are the same. While some girls wish to feel graceful as they enter the classroom, others might feel the need to wear something baggy and comfortable. With this in mind, Alba of Denmark creates collections with themes and punch lines that target different ages and styles.
this. Alba of Denmark certainly has it all; the classical as well as the more extravagant, the small and the big, the oldschool dresses and the modern ones, all with a high level of detail in common, and with a splash of colour. “We are constantly working on developing ourselves and our concepts, modernising and nourishing the brand, Alba of Denmark. We are looking forward to seeing what the future brings,” finishes Majken Banke Ova, a designer that is no longer just designing for her own children, she is doing it for yours as well. For more information, please visit: www.albababy.dk
“In this year’s spring/summer collection some of the main themes are Active & Carefree, Attitude, Unique & Chique as well as Graceful. Alba of Denmark seeks to reach out to different kinds of children of all ages. While the Attitude style might be more suitable for a ten-year old boy who wants to look cool, the Unique & Chique offers a world of femininity and comfort,” says Banke Ova, who adds that materials play an important part in achieving this. “We generally love playing around with things and often create our styles in many different materials whilst experimenting with the outcome. A certain cut comes out differently depending on the type of textile you use.” An ever-evolving brand It’s those same materials that make people feel at ease. Alba of Denmark’s aim is to design clothes that provide stretch and comfort and, above all, invite children to play. “We want to design not just for one child but for all children, and as most adults know, children come in all ages, shapes and sizes,” says Banke Ova. The spring and summer collection is a testimony to
Issue 76 | May 2015 | 59