2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:41 Page 69
Scan Magazine | Special Theme | Nordic Gaming - Finland
The games industry’s next big hit? Meizi Games was founded in Oulu in the summer of 2014 after the founders took part in the Oulu Game Lab, a unique training programme run by the Oulu University of Applied Sciences. By Jenni Syrjala | Photos: Meizi Games
Oulu is a good place for start-ups, as local organisation BusinessOulu helps companies to increase their chances of success by supporting entrepreneurship and boosting creativity. They help local businesses expand to the international market and are in charge of the city’s international business marketing. Their aim is to make Oulu “the best region for innovative business” in Finland by 2017. Meizi Games employ its four founding members and six interns, and are currently working on three different game projects. Under their Hamsterscape brand, they have published products in the Apple iOS, Android and Windows Phone app stores, including sports and problem-solving games. Meizi Games are
now developing the Hamsterscape Olympics, which will be a combination of various sports games that can be played alone or with friends. The company is also currently working on a car game called Freak Circus. This is a fun and colourful game suitable for all ages, which aims to remind us of the console games of our childhood, but with a modern twist. The game will be published during the spring on iOS and Android markets. Their third current project is another car game called Race Central, to be published in the autumn. In the game, the players get to build their own race course, which other players can then drive on – a nod to the business’s founding idea of ‘I made this game myself’.
Meizi Games believes in giving students and career switchers a chance to succeed in the games industry. “The name of the business comes from the Finnish slang term ‘meitsi’, meaning me, myself,” Sami Koski, CEO and co-founder of Meizi Games explains. “So the idea is that ‘I made this game myself’ refers to the fact that interns really get to take part in the entire creation process, from the idea stage to production. This also gives us fresh ideas.” Meizi Games are currently looking for an investor. “The investment would secure the company’s financial situation and let us focus completely on creating the next big hit,” Sami Koski says. “We certainly have the right skills to become the next big name in the Finnish and international game market.” For more information, please visit: www.meizi.fi
Issue 75 | April 2015 | 69
Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.