2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:41 Page 61
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Nordic game conference and exhibition: naming the game With a purpose to unite and connect key players in the gaming industry, the Nordic Game Conference has provided a platform for countless gaming success stories. Boosting start-ups and focusing on unique up-and-coming talent, this gathering makes for an atmosphere unlike any other: one where opportunities are created, goals are set and fruitful collaborations are forged. By Julie Lindén | Photos: Nordic Game Conference
“We’re very excited about 2015; in only ten years our participation numbers have climbed from 150 to 2,000, which says a lot about the industry’s development. The event emanates an incredibly good vibe and people come up with some great ideas and collaborations, so it’s an ideal climate for building the foundation of some real success stories,” says Jacob Riis, communications and programme director for the event. The Nordic Game Conference is held every year in Malmö, Sweden. The 2015 edition will take place on 20-22 May at Slagthuset, a beautiful venue near Malmö city centre, and only minutes away from Copenhagen Airport. As the most relevant games industry conference
in Europe, the event will give direct access to local Nordic gaming heroes, as well as an impressive line-up of more than 80 international industry speakers. Furthermore, the gathering will be heightened by exciting matchmaking events. “The event features live matchmaking services that happen in closed areas in the venue, all to ensure that we make the best matches we can possibly make between different industry players and developers. It can be about identifying exciting start-ups or catching the interest of a possible investor,” says Riis. Identifying great start-up ideas is a key matter for the Nordic Game Community, which has previously seen small enterprises grow into industry giants
before their eyes. “The people behind Angry Birds make a great story, and it’s one that I love. They first attended the conference as a small developer, and today, several years and a highly successful games series later, they still come along and it’s always with the same, friendly approach,” muses Riis. He adds: “The gaming community is in no way secluded: there are strong ties between companies, incubators, educational institutions and students, and people are keen to help each other out. I think that’s what creates the unique atmosphere you find at Nordic Game’s gatherings. We’re all about a relaxed environment and fun – and we boost each other’s success.”
The Nordic Game Conference takes place on 20-22 May For more information, please visit: nordicgame.com
Issue 75 | April 2015 | 61