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2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:40 Page 54

Scan Magazine | Special Theme | Children’s Universe

The childhood dream that came true Few people know the importance of dreaming big as well as Magnus Lindqvist who opened his first indoor zoo at the tender age of 21. Now, 20 years later, Tropikariet is one of the most exciting attractions in Helsingborg, in southern Sweden, sporting animals from all over the world to more than 100,000 visitors a year. By Astrid Eriksson | Photos: Tropikariet

“It all started with a couple of roosters and hens,” Magnus Lindqvist, founder and CEO of Tropikariet says with a laugh. “My father got them for me when I was six or seven years old.” This was the beginning of a childhood dream of one day working with animals.

porting 24 employees on an area spanning 2,000 square metres. “I love the fact that Tropikariet is still working on a relatively small scale,” says Lindqvist. “We provide a closer interaction between an exotic animal and human than I think most people have ever experienced before.”

In school, Lindqvist was restless and left the educational institutions to their own devices as soon as he could in order to get out and get some real-world experience. “I worked in various fields for a few years, but the dream was always at the back of my mind,” Lindqvist explains. “One day I decided to stop dreaming and do something to achieve my goal.”

Tropikariet is professionally run, and Lindqvist and his staff make sure that the animals are well looked after. “Sweden has some of the strictest and most advanced legislation on animal welfare in the world, and we are proud to take care of our animals according to the set rules,” Lindqvist explains. “If the animals aren’t happy I wouldn’t want to do this. They come first – always.”

Starting up with mainly reptiles in the lineup, Tropikariet steadily grew. Today Lindqvist’s dream-turned-reality is sup-

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Lindqvist’s story proves that entrepreneurial spirit combined with a dream can

make for great things. “I am so glad that I had the guts to go after what I wanted as a young boy,” he says. “Every day my job reminds me of my young self and how I used to dream about working with animals when I played around with the roosters and hens of my childhood. I am so happy to have Tropikariet to show to all the kids who visit me every year and encourage them to do the same. Chase the dream! It might just come true.”

For more information, please visit: www.tropikariet.com

Profile for Scan Group

Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.

Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.