2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:40 Page 49
Scan Magazine | Special Theme | Children’s Universe
Baby Carrier One – enabling baby and parents to be closer than ever before. BabyBjörn has been recognised for its quality and safety since the 1960s.
The stylish and safe solution for parenting With a vision of making everyday life easier and more precious for families through developing safe, innovative and stylish products of the highest quality for children between the ages of zero to three, BabyBjörn is one of the market’s true giants. By Astrid Eriksson | Photos: BabyBjörn
Founder of BabyBjörn, Björn Jakobson, was introduced to baby products at an early age when he started babysitting his nieces and nephews. On a trip to America he spotted something he’d never seen before and brought the idea back home to Sweden. Together with his sister-in-law and a company specialising in shaping iron bars, he launched the first proper “Babysitter” – a bouncy and flexible seat for the baby to sit in while the parents were allowed to move around more freely. The product became an instant hit, and in the ‘70s another success followed in the now world-famous Baby Carrier. “Babies are our passion,” says Andreas Zandrén, executive vice president at BabyBjörn, “and understanding the needs of parents and families with small children is something we take great pleasure
in. We’re always striving to produce stylish and safe products matching both parents’ lifestyles and have been recognised for our quality and safety since the ‘60s.” A keyword for any BabyBjörn product is safety. “We take what we do very seriously,” Zandrén explains. “Parents trust that products for children are completely safe and in order to guarantee that, our products go through immense procedures of testing and risk calculations before they hit the stores. A bed cannot collapse due to a misinterpretation of the instruction manual; no parts should be able to fall off and become choking hazards, and no siblings should be able to open a Baby Carrier by the press of a button. Sending out a product before we know that it’s completely safe is unthinkable.”
BabyBjörn makes the first period of parenthood extra precious. The Baby Carrier enables physical closeness between baby and parent more than any other product without robbing the parents of their movability and flexibility. It’s all about making parenthood a little easier and more comfortable. “BabyBjörn loves our customers, and thanks to the digital conversion we’ve been able to keep a close conversation with the parents using our products. This month (April) we’re launching our own web shop in Sweden and Denmark, which is an enormous step for us,” Zandrén notes. ”Our parents are very connected digitally and it is fantastic to be able to communicate with them so easily through social media, and now even more so through our web shop”.
For more information, please visit: www.babybjorn.se/en-GB
Issue 75 | April 2015 | 49
Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.