2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:38 Page 23
Scan Magazine | Design Profile | Sebra
ery their friends had the year before. The two major collections at the moment feature a bunch of charming forest animals and idyllic village scenes. “With very young kids and babies it is obviously not the kids but the parents who choose the products, and a lot of them are bought as presents from family and friends. That is why we create a packaging and design that is stylish and appealing to grown-ups rather than kids. Of course, at the same time, it is important that the products are decorated with cheerful colours and motifs which appeal to kids’ imaginations,” stresses Dela. “Our designs just mean that you don’t have to be embarrassed to have your kid’s duvet in the living room when you have guests.” Scandinavian appeal Sebra’s extensive collection, which includes more than 300 designs of furniture, toys, storage and bedding, is, today, sold in 35 countries. The founder attributes the broad success not just to the design’s versatility but also its Scandinavian design roots. “In a lot of countries people are attracted to Scandinavian designs and I think that it is obvious, when looking at our designs, that we are firmly rooted in Scandinavian design traditions. But of course, what we do is very much done with children in mind and when it comes to children, they are not that different from country to country.”
With Sebra’s stylish collection of furniture, bedding, accessories, clothes, and toys parents can create a complete universe appealing to both children and design-savvy adults.
Gustav, Dela’s son, who inspired the first collection, is now 11 years old. However, the designer, who still designs the majority of the large collection herself, has no plans of moving away from the world of nursery design. “I always hoped that this was something that I would be able to continue to do for a long time, but that I would sit here, ten years later with 20 people working on my brand, I had not imagined,” enthuses the designer and concludes: “It was more the passion about my products that drove me to create my designs. It is just fantastic that so many people appreciate the things we create and that we are now even more people working on the project so that we can create even more wonderful products.”
All Sebra products are designed in Denmark Sebra products are health and safety tested in external European laboratories. Sebra is available in: Australia, Austria, Bahrain, Belgium, China, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Greenland, Holland, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Norway, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, South Korea and the United Kingdom. For dealers and more information, please visit: www.sebra.dk
Issue 75 | April 2015 | 23
Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.