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Scan Magazine | Design Profile | Sebra

The Sebra that loves kids – and is loved by them If you have a child, or know someone who does, you are very likely to have come across the distinctive handmade and GOTS-certified designs from Sebra Interior For Kids. The Danish company, which transforms child-friendly imagery such as forest animals and village sceneries into stylish furniture, bedding and accessories, is popular all over the world. By Signe Hansen | Photos: Sebra Interior

It was the upcoming birth of her first son, Gustav, 11 years ago, that led Mia Dela to create Sebra Interior. “When I had my first child, I could not find any baby accessories that I felt like bringing into my home; it was all blue bunnies and teddy bear patterns. I just did not feel that it would be suitable for any other rooms than the nursery, and when you have small kids, you know that their things are going to be in the living room and everywhere where you are because that is where they are,” creative director Dela explains.

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Before becoming a mother, Dela, who has a design degree from Kolding Design School, had worked in the fashion industry for years. In 2004, she designed her first small collection of children’s bedding, blankets and furniture. Today, Dela and managing director Anne Mette Fischer head a committed group of 23 employees with 37 children between them. Stylish parents and happy kids Modern design and innovative colours combined with old kinds of handicraft

such as crocheting and knitting are some of the characteristic trademarks of Sebra. A major part of the collection is handmade in natural materials such as wood, wool and cotton and all products are GOTS-certified, which ensures the organic status of the textiles, from harvesting to environmentally and socially responsible manufacturing through to credible labeling. Another distinctive characteristic of the Sebra collection is its unified universe, which stems from the fact that all items are sketched and created from the beginning by Sebra’s own designers. This makes it straightforward for parents to create a stylish nursery. At the same time the collection is continuously renewed to follow the colour trends of the time, meaning that parents will not risk ending up with exact copies of the nurs-

Profile for Scan Group

Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.

Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.