2_9_ScanMag_74_March_2015_Text_Q9_Scan Magazine 1 09/03/2015 23:10 Page 21
Scan Magazine | Design | RWD
Scandinavian with a twist Everyone has a dream – that burning desire to achieve something you have always wanted to achieve. Unlike most, Rosa Winther Denison chose to follow hers, and has created RWD: a clothing brand that creates beautiful Scandinavian clothes with a twist. By Josefine Older Steffensen | Photos: RWD
Denison creates some striking designs in everything from coats to shorts to hand-knitted hats. All of these are inspired by architecture and the aesthetics hidden within, but she also judges clothes on her own gut feeling. “Everything has to be practical, while still complementing the body’s shape,” Denison says, before revealing that her coats have a special slit to make it easier to cycle in them. RWD follows the tradition of classic Danish functionalistic design. All clothing items are sustainably made, the materials having been responsibly sourced and Denison hand-delivering most of her products on her bike to reduce emissions. When talking to Denison you get a sense of the passion she has for her designs. Whilst working with her company she is also studying design, and is as ambitious as it gets. “The
dream that it will one day all succeed is what drives me,” Denison says. It is impossible not to be inspired by her enthusiasm and love for what she does. The clothes are not only practical, beautiful and sustainable, but they are also unique and lovingly created. With an innate wish that we all go back to wearing quality products rather than mass produced clothes, Denison provides us with an opportunity to express our individuality through her clothes and her distinctive design. RIGHT: RWD items are practical, whilst complimenting the body’s shape.
For more information, please visit: www.rwdcph.com
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