2_1_ScanMag_71_Dec_2014_Text_MADS_Scan Magazine 1 29/11/2014 12:14 Page 71
Scan Magazine | Mini Theme | Made in Finland
Rantanen aims to design pieces that express their owner’s personality.
Precious fun Designer Tanna Rantanen from Finland wants to make silver jewellery that tells a story about the person wearing it. “Some people feel naked without their watch — that´s how I´d like people to feel about their Tanna Design jewellery. These are just too much fun to leave in the jewellery box.”
with it. Gradually it starts looking like something different, like a part of an earring climbing up the earlobe. I might build a whole set using just one kind of a piece, like the Sade set. I try to see old things in a new way.”
By Mia Halonen | Photos: Tanna Design
When you meet Finns, you'd never know Finland is a big jewellery manufacturing country. “Finnish high quality jewellery is very popular, but few people actually wear the jewellery they own,” says designer Tanna Rantanen from Tanna Design.
pieces. “Sometimes I use parts of the old pieces or update them with a modern twist,” she says. Camoon Camée is a perfect example of this: a classical cameo brooch looks more playful made of acrylic materials instead of shell.
“Most people only use jewellery at parties, because they might feel it’s too festive for everyday use, or too expensive to lose. But I want to make jewellery fun enough for people to wear every day!” Rantanen certainly knows what she is talking about. Her father is a goldsmith, as was his father. Before opening his first goldsmith shop in 1962, Rantanen’s grandfather travelled the world as a wrestler. He used to bring jewellery home as souvenirs. Some of Rantanen’s own designs have drawn inspiration from those exquisite
Rantanen aims to design pieces that express their owner’s personality. “Your jewellery is a part of who you are, not just decoration or some interchangeable piece of accessory. I want the jewellery to tell a story.” Tanna Design jewellery is manufactured in a small series but has a custom made look. Very often Rantanen starts moulding the pieces before drawing anything. “I might have a piece of an old necklace and then I start playing
Rantanen, who has lived in Copenhagen, would like Tanna Design to become an international brand in the near future. And why not? After all, we could all use more fun in our lives.
For more information, please visit: www.tannadesign.fi
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