2_0_ScanMag_70_Nov_2014_Text:Scan Magazine 1
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Scan Magazine | Special Theme | Visual Creatives - The Best Nordic Agencies
ducers to Watch list, announced in Cannes. He started making short videos with a friend at the age of 10 and he is still as excited about them as he was back then. “Technology has changed radically. High quality videos are cheaper to produce and easier to distribute, plus now there are more opportunities to use moving image than ever before. Ten years from now television won´t be the same. This fascinating evolution makes me want to go to work every day.” Klok consult, analyse and produce creative video content for every platform, from television to mobile and the web.
Smart moving images In Swedish, ‘klok’ means wise, smart and intelligent. For the people of the Finnish creative video agency Klok, it´s a statement. At a time when the importance of video is exploding, smart companies make the most of moving image – with the help of experienced experts. By Mia Halonen | Photos: Klok
“The lines between advertising, television, film and the web are blurring. It is no longer just advertising or marketing departments that need moving image,” says Klok creative director and co-founder Pauli Kopu. “Today the other departments, like customer service or a loyalty programme, can benefit from videos, too. Content marketing builds brands, creates engagement, drives sales and offers a way of communicating ideas leadership,” Kopu continues. “Over and over again we see that the most successful companies understand the need to continually connect with audiences and demonstrate commitment.” Creative video agency Klok was founded by four video pioneers who shared a vision about the new world of original video con-
tent. Together they have decades of experience of captivating moving image and how to use it effectively. They consult, analyse and produce creative video content for every platform, from television to mobile and the web. ”We are more than a production company. Our job is to fully understand the potential of moving image and get the most out of it,” states Kopu. The Klok offices in Helsinki and Stockholm serve consumer brands, ad agencies and their clients, media networks, B2B companies and entrepreneurs as well as NGOs all over the world. The long-term local and global clients include big names such as Supercell, Rovio, Microsoft and Finnair. Kopu himself is someone to keep an eye on: in 2012 he earned a place on the Pro-
Pauli Kopu started making short videos with a friend at the age of 10.
For more information, please visit: www.klok.fi
Issue 70 | November 2014 | 45