2_0_ScanMag_70_Nov_2014_Text:Scan Magazine 1
5/11/14
16:01
Page 43
Scan Magazine | Special Theme | Visual Creatives - The Best Nordic Agencies
tity that runs through everything: calling cards, website, marketing material, the premises themselves, product packaging – you name it. That’s how strong brands are created.” When the shoe fits One such recent success story is Helsinki shoe store MI-NO. Founder Johanna Keltto asked Rune & Berg to be involved in the conceptualisation of the store, enabling comprehensive planning that involved every aspect of launching the new brand. Among other things, Rune & Berg created the logo, calling cards, website, flyers, packaging material, storefront window stickers, web shop design, store layout, furniture, surface materials and lighting. The end result was a seamless store concept featuring a Nordic minimalist design coupled with a warm, approachable kind of elegance that serves to highlight the products themselves. “Rune & Berg always delivered on time, and the quality was outstanding. They had the talent and resources to carry out this ambitious project, and were very meticulous and nice to work with,” says Keltto.
overwhelmingly positive, with many crediting the remodelled space for their increased work motivation. Fabrics retail chain Eurokangas has 32 shops around Finland, and was in need of a visual change that would be distinct but still feasible to launch in all shops over a short period of time. This meant a large change achieved by small means, and together with Eurokangas, Rune & Berg planned the layout and lighting of the shops, the colour scheme, typography and product presentation. The company now has new iconography featured in shop windows, in-shop graphics and shopping bags – all in support of the brand.
Jenni smilingly explains the secret behind the positive atmosphere: “The people are the best part of my job!” she says with emphasis. “My wonderful and talented colleagues, the clients, our co-operation partners. I get to work with everyone from the CEO to the carpenter, and I love it!” That friendly philosophy, paired with a healthy dose of ambition, seems to be serving Rune & Berg very well.
For the love of work Ask Jenni Herkama what dreams Rune & Berg has for the future, and the answer is typical of the company’s humble approach: “We want to expand our competence in order to serve our clients even better.” Rune & Berg has received praise for their warm approach and uncompromising work ethic, and it is very clear that this is a workplace for creatives who love their work and, what’s more, love doing it together.
Rune & Berg were responsible for the remodeling of the main Finnish offices at Intrum Justitia, Europe’s leading credit management service company.
For more information, please visit: rbdesign.fi
Dreams taking flight Another exciting challenge, in an altogether different kind of space, came when Rune & Berg were commissioned to redesign gates 16-19 at Helsinki-Vantaa Airport. “The parameters were obviously pretty strict,” laughs Jenni. ”We had lots of fun with this project, and our pride and joy is the beautiful Finland-themed wall graphic that our graphic designer Jenny Ruuskanen created. The length is an incredible 100 metres!” Other recent projects that have been completed to glowing reviews include a remodelling of the main Finnish offices of Intrum Justitia, Europe’s leading credit management service company. With Rune & Berg at the helm, the premises were streamlined from three floors to two, unused space was eliminated and a variety of different workspaces and communal areas were created in order to bring employees together while still promoting an effective and pleasant working environment. Feedback from employees has been
Eurokangas, with its 32 shops around Finland, was in need of a visual change. Rune & Berg achieved this by re-designing layout and lighting of the shops, the colour scheme, typography and product presentation.
Wall graphic designed by Rune & Berg Design for Helsinki-Vantaa Airport.
Issue 70 | November 2014 | 43