2_1_ScanMag_69_Oct_2014_Text:Scan Magazine 1
Scan Magazine | Special Theme | Nordic Architecture Sweden
Semrén & Månsson’s winning proposal for Ekerum Resort Öland, with a linear building adapting to the horizontal landscape.
Slow cities inspiration for award-winning architects Established architecture firm Semrén & Månsson has based its long-term success on providing creative solutions with balance and synergy between design, technology and economy, with a focus on social sustainability. By Malin Norman | Photos: Semrén & Månsson
Starting out in 1969 and now with offices in Sweden, Russia and Poland, Semrén & Månsson has close to 100 talented team members in studios specialising in city planning, public buildings, housing and health care. “This creates stability in the flow of knowledge, and we can maintain our position at the forefront,” explains architect, owner and CEO, Magnus Månsson. In addition to his broad experience as an architect, he is also a professor at Chalmers University of Technology in
90 | Issue 69 | October 2014
Gothenburg and teaches third-year students not only about technology and economics, but also the need to consider social interaction and longevity. Many city planners and architects focus on environmental and financial sustainability, but few work with the economics of building on a deeper level. Building architects and slow cities To overcome this lack of communication between financial and design decisions, the network Byggande Arkitekter was set up for architects with an interest in com-
bining the roles of architect and proprietor. Månsson is a member and explains: “We want to give life to new and creative ideas under real circumstances.” One of his own projects as a proprietor and architect is Danska Vägen in Gothenburg, a building with 68 apartments and additional garages, which was nominated Building of the Year by industry magazine Byggtjänst. Månsson is also inspired by the budding so-called Slow City movement. It originated in Italy and is a way of life that supports people to live slow, similar to the slow-food trend with locally-grown and organic food as opposed to fast food. The slow cities stand up against the fast-lane, homogenised world and promote less traffic, less noise, and fewer crowds. “This is about valuing human interaction and
Promoting Brand Scandinavia. Featuring interview with actress Signe Egholm Olsen.