2_1_ScanMag_69_Oct_2014_Text:Scan Magazine 1
Scan Magazine | Design Profile | Lund Copenhagen
The jewellery Denmark never grows tired of Poetic, golden marguerites, romantic butterflies, and classic, elegant crucifixes – for Lund Copenhagen, quality and tradition go hand in hand with a line of beautiful and immensely successful designs.
ular gifts for christenings and our brooches are cherished by many a grandmother,” says Lund.
By Signe Hansen | Photos: Lund Copenhagen
Indeed, it seems Denmark will never grow tired of Lund Copenhagen’s classic elegance and time-proven quality.
To say that Lund Copenhagen’s jewellery has withstood the test of time is no exaggeration. The history of the company goes back more than 150 years, and in Denmark its classic and timeless designs are worn by teenagers and grandparents alike. “We have such a long history, and we try to honour our traditions and the quality that our company is known for. Our name represents a classic and high-quality design, and that is not something that we want to compromise on,” says Helle Lund, who took over the business from her late husband, Flemming Lund, in 2001. She adds: “Of course we do make new designs; at the moment we are doing a series of new marguerites that are a bit more edgy than the classic ones, but in general our designs are very classic. We have crucifixes, hearts and other classic pendants, which have been produced for 150 years.” The production of Lund Copenhagen’s fine jewellery began in 1858, when Bernhard
Hertz, a goldsmith apprentice, passed his examination. He sold his first piece, a gold leaf bracelet with diamonds, pearls and rubies, to Frederik VII and used the 300DKK he was paid to set up his own jeweller shop, Bernhard Hertz. The bracelet, which since became known as one of its time’s “most splendid and excellently made pieces of jewellery”, is exhibited at the Art and Industry Museum. In 1985, Flemming, a well-known and award-winning silversmith, took over Bernhard Hertz, which then became Lund Copenhagen. Through more than one financial crisis, the company has thrived successfully, and today, its classic designs are loved by mothers, daughters, and grandmothers alike. Many men, too, have a love for the brand. “Our jewellery is both for special occasions and for everyday wear. We sell lots of classic cuff links and buttons for men’s evening wear, but also many of the small marguerite earsticks, which you see a lot of young people wear every day. The crucifixes are pop-
For more information, please visit: www.lundcopenhagen.dk
Issue 69 | October 2014 | 23
Promoting Brand Scandinavia. Featuring interview with actress Signe Egholm Olsen.