2_1_ScanMag_69_Oct_2014_Text:Scan Magazine 1
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Scan Magazine | Conference of the Month | Denmark
where the presenter wants to inform about as many things as possible in the shortest time possible. This is a classic example of one-way communication, where the recipient is over-loaded with information and finds it difficult to focus more than 30 minutes at a time. Therefore, we try to get the client to involve the recipients and make them interact and use each other’s experiences,” explains Pedersen. In terms of helping out with the event, every client who books a meeting or a conference at MCH is assigned a project team with a personal meeting advisor. The meeting advisors have years of experience as consultants and project managers and have been trained in how to optimise meetings and conferences. The most important task for the personal meeting advisors is to get close to the client and understand what the purpose and ambition of the meeting is. “Our experience with the project team has been very positive so far,” says Pedersen. “The feedback we get from our clients tells us that they like been challenged and the fact that we get involved instead of just taking notes. Of course the client can and will have it their way, but they are often surprised to see how much more they get than they initially expected. That is why we say that we make time more valuable.” The sales manager adds that even though MCH can host up to 10,000 people for a congress, smaller groups are also more than welcome. “The size of the group or the company is not important for us. What matters is that we help the client with all the tools we have to offer in terms of making their meeting or conference as successful as possible.”
“The wide range of cultural events, such as concerts and exhibitions, is something that helps us stand out from other conference centres,” Pedersen asserts. “It is a good opportunity for a company to mix business with pleasure, and for us it is an advantage to have so much to offer our
clients. We can almost always manage to fit a cultural event into the schedule of a meeting or conference.” For more information, please visit: www.mch.dk
A cultural experience Located in Herning, MCH attracts clients from all over Jutland, and lately more and more companies from Zealand book their conferences at MCH due to the good ferry and flight connections. Foreign companies also pay MCH a visit from time to time, when it coincides with an expo or a cultural event.
Issue 69 | October 2014 | 137