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2_1_ScanMag_69_Oct_2014_Text:Scan Magazine 1

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Conference of the Month, Denmark

“We make time more valuable” If you are considering where to have your next annual conference, meeting or congress, you should take a look at the exhibition and congress centre MCH. The centre can accommodate from two to 10,000 people, and they have made it their mission not only to live up to your expectations, but to exceed them. By Nicolai Lisberg | Photos: MCH

It is not just because MCH is a complex that consists of a congress centre, an exhibition centre, a football stadium and a multi-purpose hall that it is an ideal location for your next meeting or conference; it is also the fact that the entire city supports MCH. Over the last couple of years, Herning has been rated as one of the top business municipalities in Denmark, and Brian Pedersen, who is the sales manager for meetings, conferences and congress at MCH, explains the advantages of having the support of the city. “Our newest concept is ‘Herning Means Business’, which

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simply means that the entire city works together and we are united as one destination. We cooperate internally and externally in terms of offering tailored solutions for our clients, no matter what requests they might have. We wish to make the meeting, conference or congress an extraordinary experience for our clients, so we will do whatever it takes to meet their requirements – and if possible exceed their expectations.” Taking the challenge

Brian Pedersen, Sales Manager for meetings, conferences and congress at MCH.

One way to do so is to actively get involved when a customer books a meeting at MCH. Rather than just asking what the clients want, the staff will try to challenge them from the very beginning and help them figure out how best to organise their event. “In general, many meetings and conferences have too many presentations,

Profile for Scan Group

Scan Magazine | Issue 69 | October 2014  

Promoting Brand Scandinavia. Featuring interview with actress Signe Egholm Olsen.

Scan Magazine | Issue 69 | October 2014  

Promoting Brand Scandinavia. Featuring interview with actress Signe Egholm Olsen.