2_1_ScanMag_69_Oct_2014_Text:Scan Magazine 1
Scan Magazine | Business Profile | LAIKA Rumdesign
After 15 years in advertising and architecture industry, interior designer and art director Lene Becker Mingolla decided to set up her own firm to help companies create flexible, activity-based and inspiring workspaces.
The office of tomorrow Spending all day at a desk is a rarity in today’s knowledge-based work places where communication, cooperation across fields, and creativity are often key to a company’s viability. Hence LAIKA Rumdesign, a forward-thinking Danish design company, has left behind all preconceived ideas of how an office space should look and replaced desolated desk deserts with flexible and activity-based workspaces. By Signe Hansen | Photos: LAIKA (Morten Pors)
Today, a typical office employee spends only 30-50 per cent of their time at the work desk. Despite this fact, both managers and employees are often intimidated by the thought of parting with the traditional office setup of personal desks
and offices. Having worked with some of the largest corporations in Denmark, including Novo Nordisk, Rockwool, Schneider Electric and Maersk, LAIKA Rumdesign has, however, successfully turned the initial scepticism into convic-
tion. Thomas Bagge, then Director of Corporate Services, A.P. Moller-Maersk, says: "LAIKA has provided us with a brand new perspective with ‘New Ways of Working’. Their knowledge about collaboration in a 21st century work environment is inspiring and thought-provoking, and the approach is engaging the entire organisation.” Activity-based workspaces Founded just less than five years ago by Lene Becker Mingolla, an internationally trained art director and interior designer,
LEFT: Compass Group HQ, Denmark. RIGHT: By thinking out of the box LAIKA creates inspiring and yet cost- and space-efficient workspaces. (from 3 Mobil, Copenhagen Headquarter)
134 | Issue 69 | October 2014
Promoting Brand Scandinavia. Featuring interview with actress Signe Egholm Olsen.