2_1_ScanMag_69_Oct_2014_Text:Scan Magazine 1
6/10/14
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Scan Magazine | Attraction of the Month | Denmark
for adults! Music will be provided by bands including the Norwegian folk group Real Roots and the highly appropriate Danish group Flaskedrengene, “the Bottle Boys”, whose brilliant tunes come to life through bottle blowing.
The Nordic Brew Festival will give locals and tourists the opportunity to try out samples from microbreweries that are normally spread out all over Scandinavia.
Attraction of the Month, Denmark
Brewing up a storm – Scandi-style One of the most exciting trends in the Nordic culinary industry in recent years has been the emergence of interesting independent microbreweries. Now Arena Nord in Frederikshavn are setting up the Nordic Brew Festival, giving people the chance to sample the creative juices of over thirty different Danish, Swedish and Norwegian microbreweries in one place on the 31 October and 1 November. By Louise Older Steffensen | Photos: Arena Nord
Companies and groups may be particularly interested in VIP tickets, which include such things as tasting samples from the fabled Belgian monk-run Trappist breweries. Arena Nord are highly experienced in setting up similar modern events – one of their most popular annuals is the Ink Festival in mid-October, which sees over 3,000 international tattoo enthusiasts converge in Frederikshavn. The Nordic Brew Festival will be the biggest event of its type in Jutland, and Arena Nord are confident they’ll draw an enthusiastic and diverse beer-loving crowd. “The only criterion we have is that you come with an open mind and experiment,” Malmberg enthuses, concluding: “No matter what you like, we’ll find a microbrew to suit your tastes.”
Tickets cost only 200 kroner and include ten sample vouchers that can be topped up anywhere.
Arena Nord, Frederikshavn: - 13,500m2 for conferences and events (with
Located close to Skagen, one of Denmark’s most popular tourist spots, and with ferries connecting Frederikshavn to both Norway and Sweden, the festival is set to draw in visitors from all over Scandinavia. Arena Nord, hosting the festival, hope to attract guests from south of the border too. “We are hoping to become the next big thing after the Oktoberfest,” says Per Hornum Malmberg, the administrative director for Arena Nord, adding: “Of course, we wouldn’t wish to take on the Bavarians, but we think we can add a valuable Nordic twist to the beer enthusiast’s calendar.”
In true Scandi style, Arena Nord are working hard to ensure that visitors have a “hyggelig” – friendly and intimate – experience with their friends, family or colleagues while learning from expert brewers. Those looking for inspiration outside of Scandinavia will take pleasure in a recreated British pub environment, and an Irish evening with music by the Kilkennys and hot Irish stew precedes the festival itself. Anders Kissmeyer, who was voted the world’s best brewer in 2011, will host the event, while the comedian and beer expert Eddie Szweda performs a beer education stand-up show – strictly
more coming soon) - 4,000 standing or 2,000 sitting spaces for shows - 1,500 sitting spaces for conferences - Seven conference rooms accommodating 12-180 people - Cleaning, service, marketing and project management available - Staff includes sound and light designers, technicians, etc.
For more information, please visit: www.nordicbrewfestival.dk www.arenanord.dk
Issue 69 | October 2014 | 121