Scan Magazine | Issue 67 | August 2014

Page 59

Scan Magazine | Special Theme | Made in Finland

good reason to be proud of the company he has built. Fortunately, the same highquality product can be used to protect the different surfaces, textiles and carpets in ordinary homes, on boats and in cars. While many people realise the importance of protecting big items such as indoor and outdoor furniture, fewer pay the same kind of attention to more personal items, including clothes and shoes. But if you pay a small fortune for a fancy pair of high heels, would it not be wise to protect them from the elements? Especially in a harsh climate like that in Finland, where you need several kinds of shoes and boots as well as coats for different occasions, it really pays off to take care of your gear. “Knowledgeable sales people in shoe shops are very familiar with the best Softcare products to protect different kinds of leathers and textiles, including sportswear,” Saunamäki insists. Environmentally-friendly washing “High quality starts with the ingredients,” Saunamäki points out. “Individual shoppers make environmental choices every time they buy, for example, a packet of detergent, but a manufacturer’s choices weigh so much more. We have a big responsibility and we embrace it wholeheartedly.”

With regard to washing detergents, ecofriendliness means that, first of all, the products are biodegradable even in low temperatures. Modern washing machines have 20-degree programmes, so the detergent must be able to perform in cold water. There is no phosphate or zeolite in Softcare detergents; they are gentle with the fabric so no separate conditioner is needed. In all of the Softcare detergents, there are very small amounts of chemicals and perfumes that irritate sensitive skin, so the products are suitable also for textiles for babies, allergic people and pets – yet, the clothes are effectively cleaned. Another beneficial fact is that there is significantly less dust in the air upon washing clothes with Softcare, so there is less cleaning to be done around the house. The future is bright Customers in western countries have been eco-conscious for some time, but now people in countries such as China are starting to demand effective but at the same time environmentally-friendly products, too. “Making ecological products doesn’t necessarily mean cutting the profits,” says Saunamäki. “It can be a real asset, too.” Saunamäki has a background in international furniture design. He has witnessed many global financial ups and downs, but

his vision for the Softcare future is optimistic. “It is during a recession that a company has a real opportunity to grow and win market shares. This is a challenge and a great chance for us to expand to new markets.”

For more information, please visit: www.softcare.fi

Issue 67 | August 2014 | 59


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