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Scan Magazine | Business | Ask then vote

The Government chancellary Rosenbad to the right and the Swedish Parliament to the left.

Ask then vote – election debate in London Last month, with the main hall at the Swedish Church in Marylebone primed with seven political party representatives, plenty of hotdogs and cinnamon buns, and a panel moderator in the form of Harry Landau, Managing Director of the public affairs and media relations firm Gaudium Communications, the Swedish Chamber of Commerce for the UK invited Swedish expats and visitors to take part in an election debate under the slogan Ask then Vote. Scan Magazine got its political hat on. By Linnea Dunne | Photos: Ola Ericson/imagebank.sweden.se

As a non-profit networking organisation putting on a wide range of events, the Chamber felt that a panel debate would be an appropriate way to highlight the upcoming parliamentary election in the home country. “With 2014 being referred to as ‘a super election year’, we felt that it is important to encourage all Swedes to vote,” says Events Manager Ebba Wiberg. The evening kicked off with a round of introductory statements from the seven

94 | Issue 66 | July 2014

politicians, which taught the audience the number of different ways in which a politician can say “Sweden is a great country,” altering the meaning of the phrase with additions such as Nooshi Dagostar’s (V) “but the development is going the wrong way.” This theme, unsurprisingly, would continue throughout the debate as representatives from the governing liberalright alliance insisted that more of the same would garner even greater results,

with the opposition parties countering with critiques of tax cuts and insufficient spending. Employment policy, inequailty and how to measure it The debate got particularly heated when addressing employment policy, as Henrik von Sydow (M) attacked the wish to halve the much-debated RUT deduction, to which Ylva Johansson (S) responded that “you can’t do everything; you have to choose,” bringing up the issue of growing inequality. Raised voices, sneers and some scattered rounds of applause later, a discussion around measurement evolved. “Unemployment has increased,” insisted Dagostar (V), saying that the population is growing, so

Profile for Scan Group

Scan Magazine | Issue 66 | July 2014  

Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.

Scan Magazine | Issue 66 | July 2014  

Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.