3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
C IEN R : E ME EXP E R H L T MME A I SU EC SP NISH DA ISS
M OT T NO
Photo: VisitDenmark / Østdansk Turisme
Photo: VisitDenmark / Maria Nielsen
A hyggelig holiday in Denmark The tourism industry represents six per cent of Denmark’s GDP and employs 11.3 per cent of the workforce. 28.2 million overnight stays were made at collective accommodation establishments in 2011, and the North Sea Region alone, which is Denmark’s biggest contributor to coastal tourism, generates an annual turnover of 15 billion DKK. Time to spend a summer in Denmark? By Linnea Dunne | Photos: VisitDenmark
Think about summertime Denmark, and whether you have ever been or not, you are likely to think of a more or less balanced mix of images of people on bikes, pristine sandy beaches, and a table or two of healthy- yet strangely delicious-looking smørrebrød – Danish open sandwiches. But while all of those things are indeed good reasons to visit Denmark, surely all those tourists must be doing more than just cycling and strolling down beaches eating sandwiches? A holiday in Denmark is about relaxation and fun in equal measure, with a total of three UNESCO World Heritage Sites and top attractions ranging from Tivoli Gardens and LEGOLAND to Copenhagen Zoo and the Louisiana Museum of Modern Art.
76 | Issue 66 | July 2014
Scan Magazine set out to find some hidden gems and discovered an old ferry inn with themed stays for schnaps lovers and golf fans alike as well as a modern version of an old traditional beach hotel, providing a peaceful getaway from the city.
Photo: VisitDenmark / Visit Aarhus
A hunger for history led to two museums offering the opportunity to learn how to cure fish and weave textiles the oldfashioned way, but then we got nostalgic – and could not help but popping by one of the Danes’ old favourites: the franchisefree, family-friendly amusement park, known as the world’s oldest, Bakken. Here is your Danish summer holiday, complete with cultural heritage, natural beauty and a good dose of that hyggelig Danish service.
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.