3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Special Theme | Finnish Gaming
Athene Exergaming: Finnish innovators bring the excitement of gaming into gyms Gone are the days when ‘gaming’ conjured up images of pale youngsters sitting in front of a computer with a pizza, too absorbed in virtual reality to care for exercise. Now the stunning computer graphics of the gaming world are put to work at the gym. Exergaming makes it possible to run, bike, row and do a variety of sports while enjoying the best of outdoor scenery – indoors. The world may be virtual, but the sweat is real. Finnish university venture Athene Exergaming is a forerunner in the field. By Joanna Nylund | Photos: Athene Exergaming
Athene Exergaming saw the light of day at the Kajaani University of Applied Sciences just two years ago, and is a business venture made up of experts in gaming, programming, graphic design and engineering. The seeds for creating a product family in exergaming were planted at the Kajaani branch of the University of Oulu,
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where a group of employees first developed driving simulators. An idea slowly started taking form: what if the driving simulator was replaced with something else, like a treadmill, the technology built up around that? The team and its exergaming products are now making their first forays into Europe and beyond.
Project manager and former professional athlete Veli-Matti Nurkkala is at the helm of the exergaming venture, which is currently under the umbrella of Kajaani University of Applied Sciences and the CEMIS Development Programme, and soon under his own company CSE Entertainment, also in exergaming. Mountain today, beach tomorrow Designed to fit a variety of equipment, for example treadmills, bikes and rowing machines, exergaming is primarily designed for use in gyms. Fancy a run on the beach, or do you prefer the challenge of a hillside? There are different themes to explore, including a tranquil Finnish forest
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.