3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Special Theme | Made in Norway
Made with passion In a world of increasingly mass-produced, short-lived jewellery, Su Misura is out to make a difference. With every piece handmade in Norway by two passionate entrepreneurs, Su Misura jewellery is fun, beautiful – and different. By Hannah Gillow Kloster | Photos: Su Misura
When Anne-Grethe Amundsen and Hanne Sophie Blauw started up nine years ago, the choice of business name was no coincidence. As Amundsen explains, “Su misura is Italian for tailor-made,” and perfectly reflected their business idea: something handmade, one-of-akind, and local. From their workshop at Frogner in Oslo, the two jewellers soon needed to expand their tailor-made concept to meet the demands of
customers, bloggers, and stylists. Today, they have two main branches of jewellery. The quirky, elegant jewellery available online and in stores is handmade in Oslo using raw materials which Amundsen and Blauw collect from all over the globe. Their line of vintage redesign is different, reflecting Amundsen’s strong passion for what she calls “the ‘unika’ thought – the idea of something no one else has.” Delivering handmade pieces to more than
A playful streak As a graphic design and illustration company, Smaapigerne is perhaps a tad untraditional. Rather than limit themselves to a single expression, the aptly named duo works within every genre of graphic design and illustration. Their trademark? A particularly playful streak.
25 outlets in Norway, as well as selling jewellery online, may seem a daunting prospect for only two jewellers. “It is passion,” Amundsen explains. “We are so passionate about this – we love getting up every morning and creating jewellery.” This passion keeps them going, and is clearly reflected in their fun and wearable pieces. Though Su Misura is in increasing demand, some things will not change. As Amundsen says, “Our focus is on design handmade in Norway, and we intend to keep it that way. Our goal? Simply to make beautiful things that people want!”
For more information, please visit: www.sumisura.no
create enthusiasm and emphasise the message,” say the two designers, explaining that their expression has “worked well for larger, serious clients, making somewhat heavier source material more accessible, softer if you will.” Smaapigerne’s joyful streak is also a strong contributing factor to their breadth of experience. As they explain, “this pure joy of creating, inventing, and reinventing comes particularly handy when we design everything from children’s toys to posters and annual reports.” Inspired by the fact that no two jobs are the same, Smaapigerne keep pushing the envelope on traditional design and illustration, creating fluid, seamless solutions in every medium.
By Hannah Gillow Kloster | Photos/Illustrations: Smaapigerne
Graphic designers/illustrators Kaja Ødegaard and Sissel Ringstad are behind Smaapigerne, which has been providing design solutions to the Norwegian market and beyond since 1999. Though their work spans from the smallest to the largest projects, and from designing games to illustrating official state documents, there is still a recognisable touch throughout. As they
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explain, “our work can be simple and pure when the customer wants it, but we naturally veer towards a more colourful and playful expression. We create with charm, warmth and humor, whether we are designing for corporates or for children.” Their trademark colour and playfulness is not just visually pleasing, however. “We want to
For more information, please visit: www.smaapigerne.no
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.