3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Special Theme | Made in Norway
gian jewellery design. Farmhousedesign jewellery has been embraced by women of all ages and has a price tag that is within reach for most. Her pieces immediately evoke an unmistakably Norwegian character, inspired by nature. Her jewellery displays forms derived from Norwegian flora and fauna but with unconventional material combinations and oriental colours. The style is feminine and classic but often with a twist. Farmhousedesign’s collections are produced with different materials such as gold-plated brass, silver, stainless steel, semi-precious stones, Swarovski, natural pearls, glass, natural cotton, leather and silk. Sometimes vintage and recycled materials are used. When the initial idea-
sketch is finished, a draft is drawn and measured before being passed onto the production stage. Prototypes are tested at length to ensure that the quality is satisfactory before the models are released for sale. All of the jewellery is hand-made – from casting to polishing. Communicating beauty “Each piece of jewellery is like a little story born out of the sort of atmosphere I want to create,” Øhrling says. “It is important for me to be true to my own ideas and create my own signature style. In a design process over time you experience different states of mind that are communicated in different models – from simple, classic everyday pieces to more extroverted party jewellery.”
Ultimately, the result is something with genuine character, designed by a person with a true interest in the beauty of expression and individual personality. “I have always been fascinated by a strong personality – it is what makes people so interesting as objects of exposure. Jewellery is so much more than just hanging decorations on yourself to enhance your appearance,” Øhrling explains. “It’s a tool to express your identity and visually reflects a little of what is on the inside.”
For more information, please visit: www.farmhousedesign.no
Issue 66 | July 2014 | 55
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.