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A quality trade mark With its sacred natural resources and economic prosperity, Norway has developed sectors that aim to be world-leading knowledge hubs. Unparalleled expertise derived from Norwegian conditions has pushed companies to become pioneers across the globe within research and creative design. ‘Made in Norway’ has become a quality trademark, not necessarily aiming for low-cost production but value-creation and excellence across the entire supply chain. By Kathrine Friis Schjetne, Nortrade

In a global market with increased competition, Norwegian companies are becoming more innovation-driven and sophisticated. International players now look to Norway to find the latest in technology, skills and knowledge. Our natural resources have always been at the core of our development, thus making us leading within sectors such as maritime, energy and marine industries. However, collaboration across sectors is becoming more and more important, fostering new industries with a competitive edge.

Norway is leading by example Sustainability and innovation are important key drivers for economic growth in Norway, and design is emerging as a major component to gain international visibility. Doing a search at, it becomes evident that Norwegian design is prominent across a wide range of global sectors, from award-winning ship design within the maritime sector to Norwegian branded seafood packaging, offshore turbine design, and high-quality interior design.

Giving insight into the Norwegian market and its leading companies, Norway Exports and Nortrade continue to push forward to promote Norwegian companies internationally, ensuring global presence and visibility for competencies ‘made in Norway’ at major exhibitions worldwide. Keeping updated information on more than 8,000 Norwegian companies, Nortrade gives a complete overview of Norwegian export and import companies. The publication series Norway Exports gives you an overview of Norwegian trends, innovations and cutting-edge companies.

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Issue 66 | July 2014 | 49

Profile for Scan Group

Scan Magazine | Issue 66 | July 2014  

Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.

Scan Magazine | Issue 66 | July 2014  

Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.