3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Special Theme | Made in Denmark
FRIIS Co. designs accessories for young women who want to exude girl power and style.
A bagful of girl power
with a distinctive design profile at a price for which you would otherwise mostly get knock-off designs,” explains Larsen.
Combining functional and trendy designs with lots of girl power attitude, FRIIS Co., an experienced Danish fashion company, is going new ways. Authenticity, creativity and quality now saturate the company’s four annual collections of shoes and bags, which are set to make their debut in UK stores.
For the Autumn ’14 collection, FRIIS Co. is presenting a range of trendy, contemporary designs that accommodate everything you need for travel, party and a fashionable everyday life. A raw and minimalistic style is key in this collection reflected by cool, grunge-inspired items and smooth, sexy materials wrapped together in the dark, heavy colours of black, green, bordeaux and grey melange.
By Signe Hansen | Photos: FRIIS Co.
Founded 17 years ago, FRIIS Co. received a fresh injection of life last year in the form of a new headquarter, a new company set-up and a new design philosophy. In an old factory in the raw northwest of Copenhagen, a team of 20 enthusiastic fashionistas, headed by designer Christina Marie Ulvedahl Franck, has since uncovered a brand that exudes girl power, sexiness, and most importantly creativity. “It’s all in the team. We all work together to stay on top of the current trends and build a strong design profile; that’s one of the advantages of being a relatively small team,” says CEO Simon Larsen.
The brand continuously maintains the key elements of its original design philosophy, mixing girly and edgy street elements, but this is now combined with a fresh and cool new look based on quality materials and finishes. While still competitive on prices, the brand’s authentic universe and distinctive Danish design quality have earned it an international customer base. Already exported to markets across Europe and Asia, FRIIS Co. now looks set to become a name on the British market. “What we can deliver, compared to other brands, is high quality on a range of functional products
The collection includes a wide all-around selection of bags in form of shoppers, small crossover bags, gym bags and stylish clutches, all beautifully crafted in real leather, pony hair or man-made materials. The shoes section is just as diverse with a selection of trendy designs ranging from sexy stilettos to quirky animal print sneakers.
For more information, please visit: www.friis-co.dk FRIIS Co. presents a wide selection of sleek and sexy party stilettos as well as trendy everyday boots and quirky sneakers.
48 | Issue 66 | July 2014
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.