3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
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Scan Magazine | Special Theme | Made in Sweden
is the way to read magazines and books moving forward.” Offering invaluable insights for publishers Not only is this a convenient service for consumers; there are many benefits for publishing companies as well. To upload a magazine to Readly is free of charge, and how much the publisher gets paid depends on the number of readers and the number of pages read. “Sharing magazines or books on our digital platform will allow the publishers to reach a broader, international market without having to care about production and delivery costs,” says Ismarker. More important is the number of insights to be found in digital publishing. The publishers can easily log on to Readly to find information about page views, ad clicks, time spent reading and much more. Pioneers in illustrated books Readly’s book service will launch internationally by the end of this year, but the lucky Swedes can already feast on the wide variety offered in the app. Kåre Halldén, CEO of Readly Books, explains that e-books used to be associated with fiction, but Readly is now a pioneer in everything illustrated. This has proved to be very popular among its customers, above everything in regards to children’s books.
“More than half of all kids over five years old in Sweden have access to a tablet, and letting them consume books through Readly is very convenient for any parent,” says Halldén. Cookbooks and fitness books are other examples being looked into at the moment. “The illustrated books allow us to cover a leisure type of reading which has barely existed within the digital market before.”
There is always time for Readly If you picked up this article after your holiday, you are probably regretting not knowing about Readly earlier. But look at it from the bright side: you can instead use your free two-week access on your commute to school, for your kid’s school start or simply for lazy Sunday afternoons on the sofa. “We are constantly adding issues and books to the app, so there is always something new and interesting to read at Readly,” promises Halldén.
Left: The subscription service gives you unlimited access to Readly’s magazines and books.
Two weeks of unlimited magazines for free Register on readly.com and try out two weeks of Readly for free You will get unlimited access to thousands of magazine issues and books After two weeks, you can choose to sign up to Readly for £9.99 a month
For more information, please visit: readly.com
Issue 66 | July 2014 | 39