3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
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Scan Magazine | Special Theme | Made in Sweden
Where hands matter That said, the demand for Hestra’s dedication and skill has seen the company work on numerous bespoke ranges in the past, long before individuals were catered to. For example, the Swedish Armed Forces got in touch asking for a glove range specifically tailored to the needs of its staff, and Hestra was delighted to accept the challenge. “What we do is quite niche: we make gloves, with great attention to fit and feeling. This expertise can be applied to any area, from sports to fashion and professional wear,” says Niklas. In other words, much like when his great-grandfather made that first glove, it is about solving a problem: if you need a glove, Hestra will make one.
the hands-on craftsmanship of actually making gloves, a rewarding and enjoyable part of the job. For example, Hestra’s customers can visit the brand’s shop in Stockholm in the autumn to have bespoke gloves made. “I suppose we are to gloves what Savile Row is to suits, and we are the only ones who do it,” says the glove cutter, explaining: “It might be someone with thin hands but very long fingers, who simply cannot find a glove that fits well, or it’s perhaps someone who needs a glove for just three
fingers. Making bespoke gloves allows us to accommodate such needs.” The opening of own-brand Hestra concept stores is not only an extension of the control the brand is so keen on, but also what has enabled the face-to-face service necessary for quality bespoke glove cutting and beneficial to all strands of its work. Of the brand’s two current shops, in Helsinki and Stockholm respectively, only the latter currently offers this service, with a third shop due to open in Oslo this August.
Visit one of Hestra’s three concept stores: Stockholm: Norrlandsgatan 12, 08-678 77 10 Helsinki: Glogatan 1, 040-771 23 01 Oslo: Bogstadveien 19 - opens in August
For more information, please visit: www.hestragloves.se
Issue 66 | July 2014 | 27